The Advertiser
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The Advertiser
The Advertiser has a rich history of serving the people of South Australia and has a strong presence in South Australia’s media landscape. The Advertiser sets the daily news agenda that other media follow and has a loyal readership base that spans multiple generations of South Australians. It prides itself on being involved with and representing the interests of all South Australians, while being proactive in advancing the causes of readers. The Advertiser has an unsurpassed reputation for accuracy, integrity and excellence in journalism and reporting.
The Advertiser is recognised as the media brand that best represents the values of South Australians and lives this each day. Whether it is campaigning for critical environmental issues like the plight of the River Murray, highlighting local heroes or fighting for the local business community The Advertiser is there and acts as a catalyst for positive change.
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Print
The Advertiser
Beyond the core news values of the product, The Advertiser has a rich history of producing quality sport, lifestyle and arts content across each of it’s Monday to Saturday editions. Whether you consider yourself a Supercoach, a domestic financial analyst or a kitchen wiz the diverse range of content covered through sections like SuperFooty, Your Money and taste offers something for everyone.
Above all, The Advertiser is one of a few iconic South Australian brands that fosters pride among residents for the events, places, and culture that we share.
Key Facts
409,000
Readership (M-F AVG)
438,000
Readership (SAT)
120,931
Circulation (M-F AVG)
162,731
Circulation (SAT)
$1.40
Cover Price M-F
$2.50
Cover Price Sat
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
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Digital
Advertiser.com.au
Advertiser.com.au is South Australia’s favourite news site.
The state’s most comprehensive and dynamic news site carries the same attributes and values established by its printed namesake, strengthened by local content from Messenger and the Sunday Mail.
Advertiser.com.au is on all the time, reaching South Australians whenever and wherever they are.
Optimised for desktop, mobile, or tablet devices, and continuously updated, the heaviest traffic is recorded during office hours, giving advertisers fantastic timing and targeting opportunities.
The digital offering is completed with the power of News+, giving subscribers access to premium content and expert analysis from throughout News Limited’s rich and diverse network, including lifestyle, entertainment, and exclusive access to Fox Sports.
It was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association. The judges comments were "The Advertiser continues to lead the way with its commitment to digital journalism and digital experiences for its readers. It has smart ideas and is leading most, if not all, its peers in Australia and New Zealand."
Key Facts
13,839,000
Page views
1,107,000
Unique Audience
6,047,000
Sessions
5.460258128
Sessions per person
0:20:36
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Case studies
Bank SA – State Budget 2013
With an upcoming State Budget and a lot of information to digest, Bank SA decided to align itself with News Corp SA properties as they offered guidance to readers regarding the State Budget. This provided BankSA with an ideal position to leverage its brand with relevant content for household/business decision makers.
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.