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Meet the West's new ranchers

Jemima Whyte
By Jemima WhyteUpdated

Abalone isn't usually a seasonal harvest, but on the docks of Western Australia's Augusta, the sea-ranchers have started hauling in the molluscs.

In this new-style of abalone ranching, the harvest has taken three years, and this year, the farmers are expecting to bring up 40 tonnes of the sea snail that is held in high regard in China.

Ocean Grown Abalone is the company which is betting it can overhaul the $164 million abalone industry by "wild farming", and has secured backers ahead of an expected float including Wesfarmers chief executive Richard Goyder, Acorn Capital and Elium Capital.

Abalone sea rancher Brad Adams at Augusta in WA.. RUSSELL-ORD

Chief executive Brad Adams, a third generation abalone diver, expects 40 tonnes will be harvested this year, compared to last year's 12 tonnes. He's hoping to grow that to 200 tonnes by 2020, and this year, will deploy another 2 million baby abs in 5,000 'abitats over the next two years.

If successful, it's a big change in the industry, which in 2015 farmed 849 tonnes of abalone, according to the Australian Bureau of Statistics. More significantly, wild-catch divers brought up 3,753 tonnes in the same period, though quotas have been shrinking in recent years because of concerns about overfishing.

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Adams' company is trying to fill the gap in the market between the wild-caught and farmed abalone. After buying 10g abalone "sprouts" from the hatchery, the divers drop them in the ocean on specially designed concrete blocks, called "abitats". The abalone is then left more or less alone - apart from the occasional "pred-run" check - and about half of the sprouts are expected to be harvested at 300g three years later, after feeding on whatever floats past.

Adams says capturing demand in China remains the main focus. At the moment, OGA's beach price is about $170 a kg, and then sells for more than $200 by the time it gets to China. From there, it can be sold for as much as $300 a kg in a restaurant.

Marcus Tromp of wild catch processing company Dragon King Abalone, says since the Chinese have started farming their own abalone, far more cheaply than their Australian competitors, the market dynamics have changed.

"Some people look at it as a negative, as a competitor in the marketplace, but what it has actually done is broadened the market place," he says. He estimates his company sells 60 tonnes or so a year to China, out of 5000 tonnes or so.

Tromp says there is also a move to smaller, individual abalone being served in China, rather than in the past where pieces would be cut from a large lobster or abalone.

OGA is planning to list on the stock exchange later this year, raising funds to expand its 'abitats in Augusta,as well as build a processing site and cellar door for tourists on the marina. The company is also planning to expand into Esperance and Port Lincoln.

The company raised $7.4 million in 2014 to accelerate the commercialisation of the process. And it raised a further $6 million last year, taking the number of shareholders to 25.

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