Published: Monday April 3, 2017
News Corp Australia today launched a four-week national trade advertising campaign, to reinforce our commitment to providing accountable, effective solutions for advertisers.
The campaign is designed to make marketers and brands ask: do you know where your dollars are going?
Amid the controversy surrounding digital advertising safety for brands - eg. YouTube’s programmatic problems, this campaign will remind advertisers that News’ products are some of the most trusted digital environments within which they can advertise.
Published: Thursday March 16, 2017
News Digital Networks Australia’s managing director Nicole Sheffield today announced the appointment of Simon Smith as executive director of content marketing.
Mr Smith, who starts his new role immediately, joins News DNA with over 20 years experience in media and content marketing.
Published: Tuesday March 14, 2017
News Corp Australia, the Official Australian Representative of the Cannes Lions International Festival of Creativity, today announced that entries for the 2017 Cannes Young Lions competition are now open.
Now in its ninth year, the competition searches for the best young talent in media and creative industries to represent Australia at the 2017 Cannes Lions International Festival of Creativity.
The award categories are print, media, cyber and marketing.
Published: Thursday March 9, 2017
News Digital Networks Australia’s managing director Nicole Sheffield today announced the company’s new female content platform whimn.com.au is now live.
Published: Friday March 3, 2017
NewsLocal will launch a new quarterly publication called Season Magazine in direct response to positive reader feedback to Summer Time, the luxury lifestyle magazine and ultimate what’s on guide that was distributed in Sydney over the holiday period.
Season magazine will be distributed the week commencing Monday March 6 with select NewsLocal publications; Mosman Daily, North Shore Times, Wentworth Courier, Inner West Courier and Hills Shire Times in addition to select venues across Sydney’s CBD such as retail precincts, bars and cafes.
Published: Thursday February 23, 2017
Scaleup Mediafund, Australia’s only dedicated media for equity fund has announced Better Caring as the recipient of its first investment. Better Caring is Australia’s number one marketplace for self-directed aged care and disability support and the contribution from ScaleUp Mediafund forms part of a $3.5M funding round for the company that was led by Ellerston Capital.
Published: Friday February 3, 2017
The weird and wonderful imagination of much-loved children’s author Roald Dahl will be let loose on households this month when News Corp Australia launches a book collectable in its metro and regional papers.
From Saturday February 4 (SA & NT) and Sunday February 5 (NSW, VIC & QLD)*, News Corp Australia presents The Marvellous Roald Dahl Library; a set of 14 books that includes bestselling titles such as James & the Giant Peach, Fantastic Mr Fox, The Giraffe and the Pelly and Me and Esio Trot.
Published: Wednesday January 11, 2017
News Corp Australia's magazine division has withdrawn its titles from the AMAA circulation audit. NewsLifeMedia has determined that readership and digital metrics are the most relevant and effective measure for its advertisers, it was announced today by News DNA managing director Nicole Sheffield.
Published: Monday December 12, 2016
NewsLocal’s first lifestyle magazine, Summer Time, is the ultimate guide to what is happening in Sydney and has been designed specifically for those seeking a bit of luxury over the holidays.
The magazine will be distributed the week commencing Monday December 12 with select NewsLocal publications; Mosman Daily, Manly Daily, Wentworth Courier and Inner West Courier in addition to select venues across Sydney’s CBD such as retail precincts, bars and cafes.
Published: Monday December 5, 2016
News Corp’s executive chairman Australasia Michael Miller today announced News Corp Australia has acquired 100 per cent of Australian News Channel Pty Ltd and its SKY NEWS and Australia Channel services.
Published: Tuesday November 22, 2016
News Digital Networks Australia’s managing director Nicole Sheffield today announced the launch of whimn.com.au, the company’s new female content platform which will be live in the first quarter of next year.
Published: Tuesday November 22, 2016
A new podcast, Searching for Rachel Antonio, launched this week by The Courier-Mail has jumped to the top of the Australian podcast chart on iTunes.
The five-part series, launched on Monday 21 November, is about one of the most puzzling mysteries in Queensland crime history – the disappearance of 16-year-old schoolgirl Rachel Antonio on Anzac Day, 1998.
Rachel was a vivacious teenager involved in sport and community activities who went missing after her mother dropped her off at the local cinema in Bowen, north Queensland.