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Cosmetics makers seek to lure job-seeking male university students
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Mandom Corp., a major maker of men's cosmetics, started seminars in December last year, providing students with tips on skincare and preventing body odor using its Gatsby brand products. (Shutterstock/File)
C
osmetics makers are stepping up efforts to tap deeper into the men's cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets under way in Japan.
Shiseido Co., Japan's leading cosmetic maker, launched a new website for its uno series of men's cosmetics in March. Visitors to the website can learn what hair style is best for which job interview, based on questionnaires conducted with recruitment personnel from a variety of different business sectors.
Read also: Tall, pale and handsome: Why more Asian men are using skin-whitening products
Mandom Corp., a major maker of men's cosmetics, started seminars in December last year, providing students with tips on skincare and preventing body odor using its Gatsby brand products. Some 250 students from six universities have joined the seminars in Tokyo and Osaka.
"They can be confident (about job interviews)... by taking care over their appearance," said an official of the Osaka-based company.
Major household products maker Lion Corp. said it conducted a survey of 100 officials in charge of recruiting and 97 percent said the first impression is important in interviews. Lion said its products, such as eye drops, can help create a good impression.
