Quantcast Measure
Your audience revealed
You can do more than just skim the surface of your audience. To grow their numbers and your revenue, use an analytics product that gives you deeper audience insights into who they are, what drives them, and what content they care about.
Get Quantified NowLearn who your audience really is
To succeed in digital content, you’ve got to understand your audience as completely as possible. The more you know, the more captivating content you can create. Quantcast Measure provides the data you need to know your audience like the back of your hand.
Earn more ad revenue
Advertisers want to know your audience is right for them. Quantcast Measure gives you such detailed views of your audience, it gets easy to prove their relevance, pinpoint areas of your site to target, and even identify what content will work best.
This is the kind of data that helps you win more RFPs and earn higher prices for your ad space.
How it works
Sign up
Quantcast Measure is free. To get started, just create an account and register your site URL.
Start tracking your audience
Place our tag on each page of your site you want to track. It’s just a snippet of code.
See who they are
Visit your custom dashboard to start getting to know your audience. It takes 1-2 days for your audience data to show up.
So many ways to see your audience
Traffic
Review traffic data on your custom dashboard or via our API. Understand your total reach by looking at unduplicated audience metrics across your web properties. Then focus in on your visitors, sessions, and pageviews. You can even break your audience down by platform, geography, and more. Go macro or micro. Either way, we’ve got you covered.
Demographics
Quantcast sees the average U.S. online user 600x per month—that’s like seeing a friend for coffee every hour. This kind of visibility into user behavior allows us to draw incredibly detailed audience profiles, even for smaller groups. That means our demographics are extremely accurate across age, gender, family, ethnicity, income, education, and even political affiliation.
Audience Segmentation
You’ve got the flexibility to gain deeper knowledge about virtually any piece of your overall audience. Zoom in on users who view your sports content, look more closely at social sharers, hone in on who’s reading specific authors, or even measure the audience for an advertiser’s campaigns. It all depends on what matters to you most.
General Interests
Our interests category helps you get a better sense of what your audience likes to spend time on. Sports, the arts, food and drink? What are the top sites they like to visit? This kind of information reveals unexpected ways to grow your audience or present more compelling data to advertisers.
Shopping, TV & More
Learn about what your audience buys, where they shop, what they drive, what shows they watch, and more. We power our Audience Grid with data from partners like TiVo Research, Oracle DataLogix, Kantar Shopcom, Relevate Auto, and others so you can get to know your audience even better.
Mobile
Our Measure for Mobile Apps gives you the same robust audience measurement that we provide for web demographics, audience interests, and cross-platform usage. Check it out to learn about our mobile app-specific metrics.
Cross-Platform Usage
Get a better understanding of how and when visitors jump between platforms. Do they start on your mobile properties and finish on desktop? Or vice-versa? This can help you with both editorial and advertising decisions.
Public Rank & Profiles
We are the most trusted public destination for media intelligence. Attract advertisers and partners by publishing your rank and audience profiles on quantcast.com, which is closely watched by a large number of advertisers, agencies, and press.
FAQ
What information does Quantcast collect?
We collect directly measured data from the millions of web destinations and mobile apps controlled by quantified publishers. All the data we collect is anonymous and contains no personally identifiable information (PII).
What is the date range for the traffic numbers on your site?
For quantified sites, traffic numbers are updated daily and work on a rolling 30-day basis (traffic statistics shown are from the previous 30 days). For non-quantified sites, data is updated monthly.
Will my data be protected?
All data in Quantcast Measure can be hidden from public view, accessible only via login and password. Website owners have full control over the accessibility of their data.
Interested? Sign Up to Start Measuring Your Audience Today.
- ALWAYS FREE
- TRUSTED BY LEADING SITES & PUBLISHERS
- EASY TO USE