Quantcast Audience Grid The open data platform for digital advertising
The largest open platform for audience data.
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Valuable audience data is everywhere. Now anyone can harness it for insights and advertising with scale and accuracy. Quantcast has gathered shopping, ownership, lifestyle and interest data from leaders such as Oracle Datalogix, Kantar Shopcom and TiVo Research and combined it with live consumer behavior in the Quantcast Audience Grid. Quantcast Audience Grid helps every publisher, data provider and advertiser get more value from audience data for insights and targeting. With Audience Grid:
- Owners of valuable data can promote, distribute and monetize their data across millions of publisher destinations and advertisers who use Quantcast Measure and Advertise.
- Publishers can gain new insight into the valuable audiences that frequent their sites and apps, free.
- Advertisers can target audiences from the industry’s leading data owners with far greater reach and accuracy than previously possible.
Live consumer behaviors power greater reach and accuracy
Like the charge on your smartphone, audience segments quickly lose reach as they age. The secret to maintaining a segment’s reach is to refresh it continuously with live consumer behavior. Quantcast Audience Grid does exactly this, opening the technology that powers Quantcast’s superior performance in demographic targeting (see Nielsen validated study) to the industry’s leading data owners. The result is better audience data for everyone.
Get Audience Grid insights for your site or app today. Sign up free for Quantcast Measure.
See who’s plugged in
Leading data owners such as Oracle Datalogix, TiVo Research, Kantar Shopcom and many more have plugged into the Quantcast Audience Grid. Choose a data partner below to learn more.
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Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data.
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IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action
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Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.
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The Oracle Data Cloud enables companies to use data to inform audience targeting and measure digital media. We provide Data as a Service to help create connections to customers across spend channels and devices by bringing together the largest array of data assets to help media partners, advertisers and agencies build precision-based data strategies and insights.
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Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years. Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser.
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V12 Group Digital maps offline Demographic, Buyer, CPG, Auto, B2B, and Purchase data into over 1,500 online audiences. Across our 12 audience categories, V12 Group helps advertisers reach over 130 million online users with everything from wide reaching brand campaigns to niche or custom built direct response campaigns alike.
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MasterCard audiences, unlike any other online audiences available, are based on aggregate consumer spending behavior within each category, derived from billions of transactions and applied to third-party consumer populations. A proprietary MasterCard methodology identifies audience segments with higher statistical probability to make purchases within the category.
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Data Owners
Power up and promote your data across online and mobile to generate more revenue.
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Advertisers
Reach your target audience with greater reach and efficiency, using leading data providers.
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Publishers
Get insights from Audience Grid data providers for your site or app, free in Quantcast Measure.
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