"I is irrelevant in an interview to me," King, who has also written for newspapers, told The Hour's George Stroumboulopoulos during autobiography promotions in Toronto last week.
The late, great Toronto Star sports columnist Milt Dunnell, who died in 2008 at aged 102, had the same philosophy, saying "there is no I in Milt Dunnell."
Hopefully, the large number of radio and TV talk show hosts in Ontario were taking notes while listening to King during his radio and television interviews.
There are far too many self-absorbed windbags in the talk show business, including men and women hosting AM radio talk shows in the GTA.
I this and I that from people who don't know how to conduct a decent interview.
Listen to King. Take tips from the master. Leave the spotlight on your guests and avoid interjecting "I this" comments during interviews.
There are a few particularly annoying talk show hosts on 1010, 640 and 610 who clearly are more interested in talking about themselves than their guests.
Who cares? We don't. Get over yourselves.
We're down to one "I" and we're out of here for radio talk show hosts during interviews. Try it and you will be changing stations frequently.
I-itis, as we call it, is also suffered by print media egotists. If it is not a first-person column or story, they too get a quick glance, a yawn and an adios.