- Home
- Insights
Insights
Fairfax Media insights help advertisers navigate through the ever-changing media landscape.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/Thumbnail-image-278-x185.jpg)
Digital |
General
Fairfax Media’s Eye Tracking Study
Uncovering how consumers engage and interact with ad creative and native content across digital.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/Featured-Image.jpg)
Digital |
General
Fairfax Media’s Christmas Retail Audience Study
The Christmas Retail Audience Study explored our readers gift and food buying behaviour leading up to Christmas.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/Tile_278x185px.jpg)
Digital |
Travel
South Australian Tourism Commission Case Study
‘Network SA’ campaign was designed to raise awareness of the amazing experiences South Australia has to offer and drive visitation to the State.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/16ACA_AI_Secondary_Insights_AUSPOST-1.jpg)
Digital |
Business
Australia Post MySmallBusiness Ad Effectiveness Study
Explore how native advertising helped Australia Post position itself as a supporter of small businesses in starting or growing their online presence.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/16ACA_AI_Secondary_Insights_HONDA.jpg)
Digital |
Automotive
Honda Ad Effectiveness Study
Honda partnered with Fairfax Media to drive awareness and consideration of their new Honda CR-V Series 2 model.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_SmBusiness.jpg)
Digital |
General
Fairfax Media’s Small Business Audience Study
Research study exploring Fairfax Media's Small Business audience.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Feature_ExecStyleAudience.jpg)
Digital |
General
Fairfax Media’s ExecutiveStyle Audience Study
Research study exploring Fairfax Media's ExecutiveStyle audience.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_Insights_Xmas-mobile.jpg)
Digital |
General
Fairfax Media’s Christmas Mobile Retail Study
Research study exploring how Fairfax Media's audience are using their mobile devices as Santa’s shopping assistants.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_Insights_Virgin-mobile.jpg)
Digital |
General
Virgin Australia Mobile Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_xmas.jpg)
Digital |
General
Fairfax Media’s Christmas Retail Audience Study
The Christmas Retail Audience Study explored the Christmas purchasing habits of Fairfax Media audiences and how various media sources provide inspiration and provide assistance along their purchase journey.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_FeatureImage_personalfinance.jpg)
Digital |
Personal Finance
Personal Finance Audience Study
Learn how Fairfax Media audiences engage with media in their personal finance decision making journey.
![](http://web.archive.org./web/20170504024954im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_FeatureImage_AdventureWorld.jpg)
Digital |
Travel
Adventure World Ad Effectiveness Study
Discover how Traveller helped Adventure World inspire adventure travellers