Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Atif Aslam

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Atif Aslam (born Muhammad Atif Aslam) is a Pakistani singer, and film actor. His film debut was in the 2010 social drama Bol, which was the one of the highest-grossing Pakistani films of all the time. He has recorded numerous chart-topping songs, and is known for his vocal belting technique. He was declared the most popular artist on Saavn (an Indian music streaming service) in 2013, followed by Arijit Singh, A. R. Rahman, Shreya Ghoshal, and Mohit Chauhan. Atif is the youngest recipient of Tamgha-e-Imtiaz, a Pakistani civilian decoration.

Personal life

Atif was born into a Muslim family in Wazirabad, Pakistan. He began his education in kindergarten at Kimberley Hall School, Lahore. In 1991 he moved to Rawalpindi where he continued his studies in St. Paul's Cambridge School, Satellite Town, Rawalpindi. Atif returned to Lahore in 1995 where he continued his studies in Divisional Public School, Lahore. He continued onwards to his FSC in Punjab College where he graduated with a Bachelor's degree. He married his long-time girlfriend, educationist Sara Bharwana, in Lahore on 30 March 2013.

Official

An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority (either his own or that of his superior and/or employer, public or legally private).

A government official or functionary is an official who is involved in public administration or government, through either election, appointment, selection, or employment. A bureaucrat or civil servant is a member of the bureaucracy. An elected official is a person who is an official by virtue of an election. Officials may also be appointed ex officio (by virtue of another office, often in a specified capacity, such as presiding, advisory, secretary). Some official positions may be inherited. A person who currently holds an office is referred to as an incumbent.

The word official as a noun has been recorded since the Middle English period, first seen in 1314. It comes from the Old French official (12th century), from the Latin officialis ("attendant to a magistrate, public official"), the noun use of the original adjective officialis ("of or belonging to duty, service, or office") from officium ("office"). The meaning "person in charge of some public work or duty" was first recorded in 1555. The adjective is first attested in English in 1533, via the Old French oficial.