How to write a really good synopsis, part XII: originality, plausibility, and burning all of those candles at both ends

candles at Lourdes

Brace yourselves, campers: today is going to be a long one. Think of it as a candle that’s going to stay lit for a while.

I’m not going to be waxing lengthy today merely because I’m returning my list of questions to put to your synopsis before you send it on its merry way, although that’s part of the reason. Once a year, I like to bring readers a sort of hit parade of the most commonly-made mistakes. Normally, I draw it out a bit more, arranging the problems by topic and devoting different days to different species.

But I’ve got to be honest: tomorrow is my birthday, and I’m not planning on spending it blogging. (Yes, I know that I have in previous years; my personal new year’s resolution is to try to reduce my 16-hour work day to something closer to 12. Since it’s hard to pry me away from the computer mid-scene, my first step toward chiseling away at my average hours is to take days off a bit more frequently.)

So let’s get right to business, shall we?

For those of you joining us mid-series, this checklist is intended less to help any aspiring writer who might happen to stumble upon it to create a jim-dandy synopsis from scratch, but to improve an already-existing draft. That, and to encourage you to regard synopsis-writing as an opportunity to encapsulate your writerly brilliance in capsule form, rather than treating it as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent.

Okay, so it’s still probably going to be tedious and annoying to produce. But addressing these questions will help it show off your talent more effectively. (Hint: you’re going to want to have a hard copy of your synopsis and a few highlighter pens in front of you. Go ahead and print it out; I’ll wait.)

All ready? Excellent. Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far:

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least conversant with why I might have suggested such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By jingo, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question in the comments.) Let’s move on.

(6) In a novel synopsis, is it clear who the protagonist is?

That question made some of you giggle, didn’t it? Actually, fiction synopses that imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity is a bit hard to avoid, but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point by the inclusion of such English class-type sentences as The protagonist is Martha, and the antagonist is George, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: because a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: tell the story of the book, not of a particular character.

And before anybody point it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6 for a paragraph or two, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making it sound like a terrific story.

And, above all, be certain that your synopsis doesn’t violate Point #7. Oh, hadn’t I brought up #7 yet?

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an interesting, unusual situation?

Again, this question may make some of you chortle, but you’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Trust me, you don’t want Millicent to have to take an extra a sip or two from one of her favorite too-hot lattes to make it through your synopsis. Contrary to popular opinion amongst enthusiasts of slice-of-life literature, if a story sounds mundane on the synopsis page, particularly at the query packet stage, most Millicents are not going to be eager to read the book. Everyman may be a popular protagonist, but super-ordinariness has been the death knell for many a novel synopsis.

Which I suspect may come as something of a surprise to many of you. Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Or, to put it in a less melodramatic manner, these writers are fond of slice-of-life writing.

The problem is, book-length slice-of-life writing is usually pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers: yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of book, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: by emphasizing what is different, fresh, and unusual about your protagonist and his/her dilemmas.

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: in the current market, no agent, no matter how talented, is going to be able to sell a novel to an editor by saying, “Oh, this book could be about anybody”; no matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

In industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true. I’m guessing, though, that your protagonist actually isn’t dull.

So why isn’t s/he, precisely? How is s/he different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Getting the picture? The synopsis needs to demonstrate not only that you can write, but that your book concept is fresh.

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page?

But what about a nonfiction story? Glad you asked.

(8) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it?

And you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you? If you walked a mile in Millicent’s shoes (sipping her latte, no doubt), or cozied up to her aunt Mehitabel the contest judge, you would know otherwise. To your sorrow, probably.

Just make it clear who the narrator is, okay?

Actually, memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because the events in them really happened.

As any memoir-representing agent could tell you, that’s not always the case. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

So the synopsis-writing memoirist has an additional goal: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. Why would a novel-reader want to follow you throughout a 500-page plotline?

While we’re on the subject, another good way to determine what might make dear self interesting to others…

(9) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

Or, to twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well?

If ordinariness tends to raise Millicent’s uncannily sensitive am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles — but nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Admittedly, not every good novel features life-or-death stakes. Nevertheless, your story is going to be more memorable to someone who reads synopses for a living if the conflict appears to be vitally important to the protagonist.

Trust me on this one. In Millicent’s mind, conflict = interesting. She probably works for an agent who goes around spouting the old industry truism, a good manuscript has conflict on every single page.

Yes, yes, I know: that’s debatable. But if Millicent rejects your query packet or submission at the synopsis-reading stage, that’s a debate you’re never going to get to have with the agent of your dreams.

(10) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so. In other words, why does your subject matter, well, matter?

Which leads me to…

(11) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (and virtually all of them do limit themselves to just a few types), you would obviously expect that they would receive submissions within their areas of specialty, right? So it’s reasonable to expect that an agency screener at an agency that represents a lot of mysteries would not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that screener is probably reading 800 mystery synopses per week.

Translation: Millicent sees a whole lot of plot repetition in any given pay period.

This may seem self-evident, but it has practical ramifications that many aspiring writers do not pause to consider before blithely sending off their query or submission packets. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

”Wait just a cotton-picking second!” I hear those of who have attended conferences before protesting. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is on the bestseller lists right now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely.

They are looking for what will be selling well, say, a couple of years hence. Which, common sense tells us, no one without highly-specialized psychic abilities can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes. Just make your book sound original, okay?

Some of you are pouting at that last bit, aren’t you? “But Anne,” some of you inveterate bestseller-readers point out, “I’ve done my homework; I’ve gone to conferences. The same authors sell well year after year, so I’ve written a manuscript that’s more or less in the style of (fill in bestseller here), except mine is far, far better. Why wouldn’t that excite any market-minded agent?”

Your question made me smile, oh pouters: there was a good joke on the subject making the rounds of agents a couple of years back.

A writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

”Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive.

Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy. The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality.

What DOES sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So at this point in literary history, you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Don’t believe me? Have you checked out the sales figures on PRIDE & PREJUDICE & ZOMBIES?

The fact is, a too-close imitation of a bestseller is always going to strike Millicent as rather derivative of the bestseller — and doubly so if the bestseller in question happens to be a classic. Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including PRIDE & PREJUDICE & ZOMBIES and BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

One big caveat, however: please bear in mind that Millicent (like Maury and Mehitabel) tends to make a strong distinction between original and weird, as well as between plausible and implausible. Which brings me to…

(12) If I’m marketing fiction, does my synopsis make the story I’m telling seem plausible?

I could sense some of the novelists out there rolling their eyes before I even finished typing that one. “Um, Anne?” a few of you scoffed. “What part of FICTION don’t you understand? By definition, fiction writers make things up.”

Quite true, oh scoffers, but for even the most outrageously fantastic storyline to hang together, it must be plausible — at least in the sense that the characters would actually do and say the things they do and say on the page. If the internal logic of the premise doesn’t seem to be applied consistently in the synopsis (or in the manuscript, for that matter), Millicent is likely to pass.

Yes, even if the synopsis in question happens to be for a novel where obeying the law of gravity is merely optional and every other character has a couple of extra arms, toes, or senses. If a plot doesn’t seem to be following its own rules, it’s hard for the reader to remain involved in the story.

Why? Well, when a reader is swept up in a drama (or a comedy, for that matter), she engages in behavior that Aristotle liked to call the willing suspension of disbelief. Basically, she enters into a tacit understanding with the author: the rules that govern the world of the book, no matter how wacky or impractical they may be for the reader’s world, are precisely what the narrative says they are. Most of the time, as long as the narrative abides by them, the reader will be willing to go along for the ride.

Note that as long as clause. If a narrative violates its own rules, the agreement is violated: in thinking, “Wait, that doesn’t make sense,” the reader is knocked out of the story.

(Ditto, incidentally, when a first-person or tight third-person narrative suddenly switches, however momentarily, from the protagonist’s perspective to something that the protagonist could not possibly perceive. That’s usually an automatic-rejection offense for Millicent. But perspective-surfing is a subject for another blog post when I finally polish off this run of series on practicalities and get back to craft issues.)

Millicents are notoriously sensitive to being pulled out of a story by a plausibility problem. So are their bosses, the agents who employ them to reject as high a percentage of submissions as possible, and the editors to whom those bosses sell books.

I just felt some of you go pale. “How sensitive?” those of you who have submitted recently enough that you haven’t yet heard back squeak in unison. “Is it one of those automatic-rejection reasons you mentioned up there in the parentheses when you thought nobody was looking? I’d really have to do it a lot to annoy her, right?”

Got the smelling salts handy? In a manuscript submission, a single instance is often an automatic rejection offense.

Yes, even in a synopsis.

Why? Well, any gaffe that breaks the reader’s suspension of disbelief is, ultimately, a storytelling problem. Thus, Millicent may be excused for thinking as soon as she casts her hyper-critical eye over one, “Oh, this writer isn’t a very consistent storyteller.”

Okay, so this may be an unfairly broad conclusion to draw from a line or two in a synopsis — especially when, as we’ve discussed earlier in this series, many, many talented aspiring writers simply throw together their synopses at the last possible minute prior to sealing the submission or contest entry envelope. But lest we forget, Millicents are in the BUSINESS of making snap judgments; they couldn’t get through the hundreds of queries and submissions they see every week otherwise.

Aren’t you glad you had those smelling salts handy?

If you’re not absolutely certain that your synopsis is internally consistent enough to pass the plausibility test, have someone else (NOT someone who has read the manuscript, ideally) read it and tell the story back to you. Better yet, have someone else read it, tell the story to a third party, and have the third party try to reproduce it for you AND a fourth person.

Why such a mob? You may not catch the “Hey, wait a minute!” moments, but chances are that #4, at least, will. Listen carefully to any follow-up questions your experimental victims may have; address them in the synopsis, so that Millicent will not be moved to ask them of the ambient air at the screening stage.

Pay particular attention to any spot in the synopsis that provokes an unexpected giggle. Few narrative gaffes provoke bad laughter — the giggles that spring from readers or audience at a spot where the writer did not intend for them to laugh — as readily as deviations from the internal logic of a story.

This isn’t a bad fix-it strategy for nonfiction, either, especially for memoir. Which brings me to…

(13) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Too often, NF writers in general and memoirists in particular assume that just because they are recounting true events, their narratives will be inherently plausible. Unfortunately, it’s just not true.

Just as a novel’s plausibility depends upon the narrative’s consistently following its story’s internal logic, a nonfiction account or argument needs to hang together, with no missing steps. In a manuscript, plausibility problems tend to arise from incomplete set-ups and telling stories out of chronological order.

Where nonfiction synopses usually fall down on the job is by providing insufficient background — prompting questions like, “Why did this happen?” Again, you will be much, much better off if you can solicit such questions from someone other than Millicent, so you may address them before she reads your synopsis.

I think I’m going to leave you with that lovely conceptual cliffhanger and sign off for a couple of days. Those birthday candles aren’t going to blow themselves out. Many happy returns of tomorrow for all of us, and keep up the good work!

How to write a really good synopsis, part VIII: truth in advertising

parrot sketch

It’s got to be a quick one today, I’m afraid, campers: as some of you may have suspected when I didn’t turn up here yesterday, the monster deadline I mentioned last week has devoured me whole. While I’m busy crawling out of its gullet, though, I didn’t want you to think I had forgotten you.

Last time, I suggested that if you write nonfiction, you might want to use part of your synopsis to establish — gently — your platform, to make it pellucidly clear to agency screener Millicent in even her worst moods that you are indeed uniquely qualified to write the book you are summarizing. While that is a pretty good idea, it occurred to me in the dead of night that before I proceed with more synopsis-writing advice, I might want to warn you about tumbling into the rather common opposite trap.

I refer, of course, to synopses that sound not just like back jacket blurbs for the book, all premise and puff, without a serious overview of the plot, but like the speech the MC makes before handing the author his or her Lifetime Achievement Award: not only is this book’s author brilliant, talented, and the best person in the universe to write this book, but a great humanitarian and my close personal friend as well.

It’s funnier if you picture Sammy Davis, Junior saying it. Or if you happen to be old enough to remember the alcohol-soaked roasts where compères used to utter such platitudes.

If you are writing a synopsis for a novel, PLEASE avoid the temptation to turn the synopsis into either a self-praise session (“My writing teacher says this is the best comic novel since CATCH-22!”) or an essay on why you chose to write the book (“Wrenched from the depths of my soul after seventeen years of therapy…”). Neither tends to work well, both because neither is really about the book — and, let’s face it, praise is more credible coming from someone other than the person being praised, isn’t it?

And if you doubt the latter, flip over pretty much any book published in North America within the last twenty years and take a gander at the blurbs from famous people. Don’t they ring truer coming from pens OTHER than the author’s?

Yet both the relayed second-hand compliment and the diatribe about the author’s personal motivation for writing the book are rather common inclusions in synopses. How common, you ask? Well, if I had a dime for every novel synopsis or query I’ve seen that included the phrase, it isn’t autobiographical, but… I would own my own miniscule island in the Caribbean.

If I had a dime for every time I’ve heard it in a pitch, I’d fly the remaining members of Monty Python to that Caribbean and have them do the parrot sketch live for my friends. Or maybe just listen to Eric Idle talk for several hours straight. (One pretty good indication that a 4th-grader is going to grow up to write comedy: she has a crush on the guy in Monty Python who did his writing solo, rather than with a partner. Swoon!)

And if I had a dime for every time seen it in a query letter, I’d just buy the five major North American publishing houses outright and make their policies more writer-friendly. But it seems that the repetition fairy isn’t giving out spare change to editors like me anymore, no matter how many aspiring writers I stuff under my pillow. More’s the pity.

My point is, hyperbolic self-review is almost as common as…well, I was going to say as common as aspiring writers who claim, “My book is a natural for Oprah!” but that’s hyperbolic self-review, isn’t it?

The frequency with which synopsizers attempt these approaches is precisely why these techniques are so often turn-offs for our pal Millicent the agency screener — or her Aunt Mehitabel the contest judge, for that matter. When you’re reading 800 submissions per week, commonalities can get pretty darn annoying. At minimum, they can make the synopses that contain them all start to blur together.

Trust me, however true any second-hand praise above may be — not knowing your writing teacher and her relationship to Joseph Heller, I cannot comment upon the blurb above’s veracity — or how difficult it was for an author to write a book, both forms of self-compliment come across as clichés.

Besides, a good fiction synopsis is NOT a justification for having written the book in the first place: properly, it is one hell of a good story, presented well. Period.

For nonfiction, as I mentioned yesterday, you will want to do some gentle self-promotion, to give an indication of why your book is uniquely marketable and you are the most reasonable person in the universe to write it (platform, platform, platform!) but again, try not to get sidetracked on WHY you chose to write it or boasting about how generally necessary this book is to the betterment of humanity.

Again, it may surprise you to hear, but a LOT of NF synopses go off on these tangents, to their own detriment. Given a choice, use the space to flesh out your argument with — chant it with me now, readers — INTRIGUING SPECIFICS.

There are very few contexts in the publishing world where launching on a lengthy disquisition why you wrote the book is even appropriate — and just so you have it in the back of your mind for future reference, here they are:

(1) Within a nonfiction book proposal, it is sometimes a necessary component to making the argument that you are uniquely qualified to write the book you are proposing, to establish your platform or the book’s marketability. If so, your agent may well advise you to add a section to the proposal entitled something like, “Why Tell This Story Now?”

(2) Within the context of an interview AFTER the book is released, writers are free to ramble on about it as long as they like. Interviewers LOVE hearing about writers’ motivations — which, I suspect is why aspiring writers so often want to tell everyone they see what is and is not autobiographical in their novels; we’ve all seen it in a million literary interviews.

(3) When you are chatting with other writers, or if you become very, very good friends with your agent or editor after the contract is signed. Then, talking about it until you’re blue in the face is an accepted part of the creative process.

(4) Immediately after Eric Idle asks you, “So what inspired to became a comic novelist?”

Other than those four situations, however interesting your motivations may have been, they tend not to be anywhere near as interesting to other people — at least those who work in the publishing industry — as the book itself. Nor should they be. At least if the book is any good.

Don’t believe me? Start attending book readings for tomes you are unlikely to read. 99% of the time, the author will speak at length about why s/he chose to write this particular book. Watch the audience’s reaction: it’s rare that eyes don’t glaze over at this point.

After you have attended three such readings within the course of a week without yawning once, THEN come to me and talk about whether your synopsis should include a paragraph on why you wrote the book.

I know it’s hard to accept, but actually, in a business sense, why an author wrote any book is not particularly important to the industry. In their eyes, unless you are a celebrity cashing in on your name recognition, you wrote your book for one very simple reason: because you are a writer.

Writers tend to do that, they’ve noticed. From that rather cold point of view, a writer who goes on and on about the psychological impulses to tell a particular story (unless the book in question is a memoir) comes across as not very professional — or, at any rate, as a writer who might not really understand that readers can’t reasonably be expected to purchase a book simply because the writer went to the trouble of writing it.

Sorry to be the one to break it to you, but it’s true: as much as we writers love to talk about our creative process, on the business side of the industry, such discussion tends to be regarded as a sign of that species of self-involvement that can render an artist rather deaf to the demands of the marketplace.

I have extremely mixed feelings about this assumption, because in my experience, most aspiring writers tend to blurt out their reasons for penning a book not because they think of themselves as Artistes Above Such Sordid Considerations as Marketability, but because they feel so isolated throughout the actual writing process. After years locked up with a book project, it can a positive relief to be able to talk about it to someone, isn’t it, especially when that someone is empowered to get the book published at long last?

It’s natural, it’s understandable, and it’s probably even healthy. By all means, go with that impulse. But please, please take my word on this one: you should most emphatically not do it in your synopsis.

Or indeed, in the presence of anyone employed in the publishing industry, unless you are responding to a direct question from an agent or editor. At least, not until after a contract is signed.

As usual, there are a couple of exceptions. Obviously, if the agent of your dreams asks, “So, where did you get the idea for this book?” you can and should give an honest answer, unless you happen to have beaten another writer over the head in the dead of night and stolen her work-in-progress. Or if someone stands up at a book reading and asks the same question — although as a rule, I would discourage planting your significant other or other crony in the audience to ask that particular question.

(Yes, I’ve seen it happen, and it’s invariably really obvious that it’s a set-up.)

Also — at the risk of repeating myself — if you have some very specific expertise that renders your take on a subject particularly valid, feel free to mention it in your pitch or query letter. And in your synopsis, if you are summarizing a nonfiction book. But in fiction, that information does not really belong in the synopsis.

But I can feel already that some of you are not going to fight me on this point. So here is a bit of advice for those of you who are planning to, well, ignore my advice: if you are writing a novel, and you feel that you have an inside perspective that simply must be mentioned in the synopsis, stick it at the end, where it won’t be too intrusive.

On that logically convoluted note, I leave you for the day. Keep up the good work!

How to write a really good synopsis, part V: for those who feel hemmed by the length restriction

centurians in bondage

Ah, the beautiful early days of autumn! For a lot of people, this is a hectic time of year: the kids are heading back to school, Congress is back in session, the Supreme Court is hearing cases again, and Millicent the agency screener returns from her annual pre-Labor Day hiatus to train the unpaid intern who is going to be helping her in exchange for English department credit this fall. Everywhere you look, somebody’s being told to read something.

What a great time to be querying and pitching your work, eh?

The autumn brings out that thought in many an aspiring writer’s mind — so many, in fact, that I always run a series on the various elements of query packets this time of year. (No, it wasn’t your imagination, long-time readers: Author! Author! is partially cyclical. I always try to add something new each time I revisit an issue, though.) So far in this September’s hit parade, I’ve been going over writing a query, prepping a synopsis for tucking inside a query envelope, adding to the partial an agent has requested that you send, plopping into a contest entry, or having at the ready in anticipation for such a request at a pitch meeting. For the last few posts, I’ve been concentrating upon that bane of writers everywhere, the 1-page synopsis, which is essentially a written-down verbal pitch.

The summary part of a pitch, anyway. A 1-page synopsis should be a quick, pithy introduction to the premise, the protagonist, and the central conflict of the book.

Okay, so it may not be a piece o’ proverbial cake to pull all that off within a single page in standard format, but by this point in the series, I hope the prospect at least seems preferable to, say, confronting an angry cobra. More of a weeding-the-back-yard level of annoyance, really: a necessarily-but-tedious chore.

Seriously, successfully producing a 1-page synopsis is largely a matter of strategy, not creativity, and not even necessarily talent. As long as you don’t fall down the rabbit hole of one of the most common short synopsis-writing mistakes — trying to replicate each twist and turn of the plot/argument; generalizing so much that the book sounds generic; writing book jacket promotional copy rather than introducing the story — it’s simply a matter of telling Millicent what your book is ABOUT.

By contrast, the 5-page synopsis – which, until fairly recently, was far and away the most common requested length, as it still is for those already signed with agents and/or working with editors at publishing houses — should tell the STORY of your book (or state its argument) in as much vivid, eye-catching detail as you may reasonably cram into so few pages.

For what purpose, you ask? Why, to cause the agent, editor, or contest judge reading it exclaim spontaneously, “Wow — this sounds like one terrific book; this writer is a magnificent storyteller,” obviously.

Again, piece of cake to pull off in just a few pages, right?

Well, no, but don’t avert your eyes, please, if you are not yet at the querying stage — as with the author bio, I strongly recommend getting your synopsis ready WELL before you anticipate needing it. Especially if you are intending to query or pitch at a conference anytime soon. As I MAY have mentioned before, even if you do not intend to you will approach an agent whose website or agency guide listing asks for a query up front, you will be SUBSTANTIALLY happier if you walk into any marketing situation with your synopsis already polished, all ready to send out to the first agent or editor who asks for it, rather than running around in a fearful dither after the request, trying to pull your submission packet together.

Even if you think that both of the reasons I have just given are, to put it politely, intended to help lesser mortals not anywhere near as talented than your good self, whatever you do, try not to save writing your synopsis for the very last moments before you stuff a submission or entry into an envelope. That route virtually guarantees uncaught mistakes, even for the most gifted of writers and savviest of self-promoters.

If you take nothing else away from this series, please remember this: writing a synopsis well is hard, even for the most seasoned of pros; be sure to budget adequate time for it.

If the task feels overwhelming — which would certainly be understandable, faced with the daunting task of summarizing a 400-page book in just a few well-written pages — remind yourself that even though it may feel as though you effectively need to reproduce the entire book in condensed format, you actually don’t. Even a comparatively long synopsis shouldn’t depict every twist and turn of the plot.

What should you aim for instead? Glad you asked: just strive to give a solid feel of the mood of the book and a basic summary of the primary plot, rather than all of the subplots. Show where the major conflicts lie, introduce the main characters, interspersed with a few scenes described with a wealth of sensual detail, to make it more readable.

Sound vaguely familiar? It should; it’s an extension of our list of goals for the 1-page synopsis:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

(5) show the primary story arc through BRIEF descriptions of the most important scenes. (For NF that isn’t story-based, present the planks of the overarching argument in logical order, along with some indication of how you intend to prove each point), and

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

I sense some squirming from the summary-resistant out there. “But Anne,” some of you protest, “am I missing something here? You’ve just told us not to try to summarize the entire book — yet what you’re suggesting here sounds a heck of a lot like sitting down and doing just that!”

Actually, I’m not. The distinction lies in the details: I’m advising you to winnow the story down to its most essential elements, rather than trying to list everything that happens.

If you’re having trouble separating the essential from the merely really, really important or decorative in your storyline, you may be staring too closely at it. Try to think of your story as a reader would — if a prospective reader asked you what your book was about and you had only a couple of minutes to answer, what would you say? (And no, I’m not talking about that ubiquitous writerly response that begins with a gigantic sigh and includes a fifteen-minute digression on what scenes in the novel are based on real life. Those of you who worked your way through this summer’s Pitching 101 series should know better than that, right?)

If you can’t get that account under 5 minutes, try giving the 20-minute version to a good listener who hasn’t read a syllable of your manuscript, then asking her to tell the plot of the book back to you: the elements she remembers to include are probably the most memorable. Or, if you don’t want to go out on a limb by recruiting others to help you, sit down all by your lonesome, picture your favorite English teacher standing over you, set the actual happenings of the novel aside for a moment, and write a brief summary of the book’s themes.

Oh, stop rolling your eyes; most authors are delighted to analyze their own books. Pretend that your book has just been assigned in a college English class — what would you expect the students to be able to say about it on the final?

No, the result will almost certainly not be a professional synopsis; this is an exercise intended to help you identify the essential of your storyline. A few quiz questions, to get you started:

(a) Who is the protagonist, and why is s/he interesting? (You’d be astonished at how few novel synopses give any clear indication of the latter.) To put it another way, what about this character in this situation is fresh?

(b) What does s/he want more than anything else? What or who is standing in the way of getting it?

(c) Why is getting it so important to her/him? What will happen if s/he doesn’t get it?

(d) How does the protagonist grow and change throughout pursuing this goal? What are the most important turning points in her/his development?

(e) How does the protagonist go about achieving this goal?

See? Piece of proverbial…hey, wait just a minute! Why, those questions sound a mite familiar, don’t they?

Again, they should: they’re the underlying issues of goals 1-3 and 5-6, above. If you answer them in roughly the same voice as the book, you will have met goal #4, as well — and, almost without noticing it, you will have the basic material for a dandy synopsis.

I told you: piece of cake.

Don’t, I implore you, make the extremely common mistake of leaving out point #6 — the one that specifies that you should include the story’s ending in the synopsis. Too many aspiring writers omit this in a misguided endeavor to goad Millicent the agency screener and her ilk into a frenzy of wonder about what is going to happen next.

“But I want to make them want to read the book!” such strategists invariably claim. “I don’t want to give away the ending. Leaving the synopsis on a cliffhanger will make them ask to see it right away.”

To professional eyes, this is a rookie mistake, at least in a synopsis longer than a page. In fact, it’s frowned-upon enough that some Millicents have been known to reject projects on this basis alone.

Half of you who currently have synopses out circulating with your queries just went pale, didn’t you?

Perhaps I should have broken it to you a bit more gently. Here goes: from a professional point of view, part of the goal of an extended synopsis is to demonstrate to someone who presumably hasn’t sat down and read your entire book that you can in fact plot out an entire novel plausibly. Agents and editors regard it as the writer’s job to demonstrate this in an extended synopsis, not theirs to guess how the plot might conceivably come to a halt.

I hate to be the one to break it to you (at least before I’ve helped you all to a slice of cake), but a talented sentence-writer’s possessing the skills, finesse, and tenacity to follow a story to its logical conclusions is not a foregone conclusion. In practice, the assumption tends to run in the opposite direction: if the synopsis leaves out the how the plot resolves, Millicent and her cousin Maury (the editorial assistant at a major publishing house) will tend to leap to one of four conclusions, none of which are good for a submitter. Either they surmise that:

a) the synopsis’ author isn’t aware of the purpose of an extended synopsis, having confused it with back jacket copy, and thus is a fish that should be thrown back into the sea until it grows up a little. In other words, next!

b) the synopsis’ author is a tireless self-promoter and/or inveterate tease, determined not to cough up the goods until there is actual money on the table. Since this is simply not how the publishing industry works, the fish analogy above may reasonably be applied here as well. Next!

c) the synopsis’ author is one of the many, many writers exceptionally talented at coming up with stupendous premises, but less adept at fleshing them out. S/he evidently hopes to conceal this weakness from Millicent and Maury until after they have already fallen in love with the beauty of her/his prose and plotting in the early part of the book, in an attempt to cajole their respective bosses into editing the heck out of the novel before it could possibly be ready to market.

The wily fiend! Next!

d) or, less charitably, the synopsis’ author hasn’t yet written the ending, and thus is wasting their respective boss’ time by submitting an incomplete novel. Again, next!

The moral: include some indication of how the plot resolves. Millicent, Maury, and their Aunt Mehitabel (the veteran contest judge) will thank you for it. They might even give you a piece of that delicious cake I keep mentioning.

Does that monumental gusty sigh I just heard out there in the ether mean that I have convinced you on that point? “All right, Anne,” synopsizers everywhere murmur with resignation, “I’ll give away the goods. But I have a lingering question about #4 on your list above, the one about writing the synopsis in roughly the same voice and in the same tone as the novel it summarizes. I get that a comic novel’s synopsis should contain a few chuckles; an ultra-serious one shouldn’t. A steamy romance’s synopsis should be at least a little bit sexy, a thriller’s a trifle scary, and so forth. But I keep getting so wrapped up in the necessity of swift summarization that my synopsis ends up sounding nothing like the book! How should I remedy this — by pretending I’m the protagonist and writing it from his point of view?”

Um, no. Nor should you even consider writing it in the first person, unless you happen to have written a memoir.

Nor is there any need to get obsessed with making sure the tone is identical to the book’s — in the same ballpark will do. You just want to show that you are familiar with the type of writing expected in the type of book you’ve written and can produce it consistently, even in a relatively dry document.

Piece of — oh, never mind.

There’s a practical reason for demonstrating this skill at the querying and submission stages: it’s a minor selling point for a new writer. Increasingly, authors are expected to promote their own books; it’s not at all uncommon these days for a publishing house to ask the author of a soon-to-be-released book to write a magazine or online article in the book’s voice, for promotional purposes, for instance. Or a blog, like yours truly. (Full disclosure; when I originally agreed to start acting as the Resident Writer for the Pacific Northwest Writers’ Association, my original blogging gig, I anticipated having a memoir out six months later. When the memoir got caught up in legal hassles, I just kept right on blogging.)

Yes, I know; you want to concentrate on your writing, not its promotion. The muses love you for that impulse. But would you rather that I lied to you about the realities of being a working author?

I thought not. Let’s move on.

What you should also not do — but, alas, all too many aspiring writers do — is attempt to replicate the voice of the book by lifting actual sentences from the novel itself, cramming them indiscriminately into the synopsis. I know that you want to show off your best writing, but trust me, you’re going to want to make up some new verbiage here.

Why, you ask? Hint: people who go into the manuscript-reading business tend to have pretty good memories.

That’s right: they recall what they’ve read. When I was teaching at a university, I was notorious for spotting verbiage lifted from papers I’d graded in previous terms; the fraternities that maintained A paper files actively told their members to avoid my classes.

Similarly, a really on-the-ball Millicent might recognize a sentence she read a year ago — and certainly one that she scanned ten minutes ago.

See the problem? No? What if I tell you that in a submission packet, the chapters containing the lifted verbiage and the synopsis are often read back-to-back?

Ditto with query packets. And good 30% of contest entries make this mistake, reproducing in the synopsis entire sentences or even entire paragraphs from the chapters included in the entry. Invariably, the practice ends up costing the entry originality points.

Do I see some raised hands from those of you who habitually recall what you’ve read? “But Anne,” some of you point out huffily, and who could blame you? “Didn’t you tell us just yesterday that it was a grave error to assume that Millicent (the agency screener), Maury (her cousin who works as an editorial assistant), and/or Mehitabel (their aunt, the contest judge) will necessarily read both our synopses and the rest of our submissions?”

Excellent point, sharp-eyed readers. While it’s never safe to assume that EVERYONE who reads your synopsis will also read your opening chapter, it’s also not a very good idea to assume that NO ONE will. Shooting for a happy medium — including enough overlap that someone who read only one of them could follow the plot without indulging in phrase redundancy — tends to work best here.

Should you be tempted to repeat yourself, I implore you to counter that impulse by asking this question with all possible speed: “Is there a vibrantly interesting detail that I could insert here instead?”

To over-writers (like, I must admit, myself), it may seem a trifle odd to suggest adding detail to a piece of writing as short as 5 pages, but actually, most synopses suffer from overgrowths of generalization and an insufficiency of specifics. So once you have a solid draft, read it over and ask yourself: is what I have here honestly a reader-friendly telling of my story or a convincing presentation of my argument (don’t worry, NF writers: I’ll deal with your concerns at length next time), or is it merely a presentation of the premise of the book and a cursory overview of its major themes?

For most synopses, it is the latter.

Do I hear some questions over and above the wailing and gnashing of teeth out there? “But Anne,” a couple of voices cry from the wilderness, “How can I tell the difference between a necessary summary statement and a generalization?”

Again, excellent question. The short answer: it’s hard. Here’s a useful trick:

(1) Print up a hard copy of the synopsis, find yourself a highlighting pen, and mark every summary statement about character, every time you have wrapped up a scene or plot twist description with a sentence along the lines of and in the process, Sheila learns an important lesson about herself.

(2) Go back through and take a careful look at these highlighted lines.

(3) Ask yourself for each: would a briefly-described scene SHOW the conclusion stated there better than just TELLING the reader about it? Is there a telling character detail or an interesting plot nuance that might supplement these general statements, making them more interesting to read?

I heard that gasp of recognition out there — yes, campers, the all-pervasive directive to SHOW, DON’T TELL should be applied to synopses as well. Generally speaking, the fewer generalities you can use in a 5-page synopsis, the better.

I’ll let those of you into brevity for brevity’s sake in on a little secret: given a choice, specifics are almost always more interesting to a reader than vague generalities. Think about it from an agency screener’s POV, someone who reads 800 synopses per week: wouldn’t general statements about lessons learned and hearts broken start to sound rather similar after awhile?

But a genuinely quirky detail in a particular synopsis — wouldn’t that stand out in your mind? And if that unique grabber appeared on page 1 of the synopsis, or even in the first couple of paragraphs, wouldn’t you pay more attention to the rest of the summary?

Uh-huh. So would Millicent.

It’s very easy to forget in the heat of pulling together a synopsis that agency screeners are readers, too, not just decision-makers. They like to be entertained, so the more entertaining you can make your synopsis, the more likely Millicent is to be wowed by it. So are Maury and Mehitabel.

Isn’t it fortunate that you’re a writer with the skills to pull that off?

If your synopsis has the opposite problem and runs long (like, I must admit, today’s post), you can also employ the method I described above, but with an editorial twist:

(1) Sit down and read your synopsis over with a highlighter gripped tightly in your warm little hand. On your first pass through, mark any sentence that does not deal with the primary plot or argument of the book.

(2) Go back through and read the UNMARKED sentences in sequence, ignoring the highlighted ones.

(3) Ask yourself honestly: does the shorter version give an accurate impression of the book?

(4) If so — take a deep breath here, please; some writers will find the rest of this one upsetting — do the marked sentences really need to be there at all?

If you’ve strenuously applied the steps above and your synopsis still runs too long, try this trick of the pros: minimize the amount of space you devote to the book’s premise and the actions that occur in Chapter 1.

Sounds wacky, I know, but the vast majority of synopses spend to long on it. Here’s a startling statistic: in the average novel synopsis, over a quarter of the text deals with premise and character introduction.

So why not be original and trim that part down to just a few sentences and moving on to the rest of the plot?

This is an especially good strategy if you’re constructing a synopsis to accompany requested pages, unrequested pages that an agency’s website or agency guide listing says to tuck into your query packet, or contest entry. Think about it: if you’re sending Chapter 1 or the first 50 pages, and if you place the chapter BEFORE the synopsis in your submission or query packet (its usual location), the reader will already be familiar with both the initial premise AND the basic characters AND what occurs at the beginning in the book before stumbling upon the synopsis.

So I ask you, since space is at a premium on the synopsis page, how is it in your interest to be repetitious?

Allow me show you how this might play out in practice. Let’s continue this series’ tradition of pretending that you are Jane Austen, pitching SENSE AND SENSIBILITY to an agent at a conference. (Which I suspect would be a pretty tough sell in the current market, actually.) Let’s further assume that you gave a solid, professional pitch, and the agent is charmed by the story. (Because, no doubt, you were very clever indeed, and did enough solid research before you signed up for your agent appointment to have a pretty fair certainty that this particular agent is habitually charmed by this sort of story.) The agent asks to see a synopsis and the first 50 pages.

See? Advance research really does pay off, Jane.

Naturally, you dance home in a terrible rush to get those pages in the mail. As luck would have it, you already have a partially-written synopsis on your computer. (Our Jane’s very into 21st-century technology.) In it, the first 50 pages’ worth of action look something like this:

Now, all of this does in fact occur in the first 50 pages of SENSE AND SENSIBILITY, at least in my well-worn little paperback addition. However, all of the plot shown above would be in the materials the agent requested, right? Do you really need to spend 2 of your allotted 5 pages on this small a section of the plot, even if it is the set-up for what happens later on?

Of course not. Being a wise Aunt Jane, you would streamline this portion of your submission synopsis so it looked a bit more like this:

And then go on with the rest of the story, of course.

See what space-saving wonders may be wrought by cutting down on the premise-establishing facts? The second synopsis is less than half the length of the first, yet still shows enough detail to show the agent how the submitted 50 pp. feeds into the rest of the book. Well done, Jane!

While all of you novelists are hard at work, trying to perform a similar miracle upon your synopses, next time, I shall be tackling the specialized problems of the nonfiction synopsis. Yes, that’s right: we’re going to have our cake and eat it, too.

Yum, yum. Keep up the good work!

How to write a really good synopsis, part IV: the nitty and the gritty

wind power

For the last couple of posts, I’ve been showing you examples of good and not-so-good 1-page synopses, so we could talk about (okay, so I could conduct a monologue about) the overarching strategies that rendered them more or less effective. Since I haven’t exactly been overwhelmed with howls of protest on the subject — really? The prospect of constructing a 1-page synopsis for a 400-page novel of a complexity that would make Tolstoy weep annoys nobody? — I’m going to assume that we’re all pretty comfortable with the basic goals and strategy of a 1-page synopsis intended for tucking into a query envelope or to copy and paste at the bottom of an e-mailed query.

Before I move on to the ins and outs of writing the longer synopsis, I feel I should respond to some of the whimpers of confusion I’ve been sensing coming from some of my more structurally-minded readers. “Hey, Anne,” some of you have been thinking quite loudly, “I appreciate that you’ve been showing us visual examples of properly-formatted synopses — a sort of SYNOPSES ILLUSTRATED, if you will — but I’m still not positive that I’m doing it right. If I clutch my rabbit’s foot and wish hard enough, is there any chance that you might go over the various rather odd-looking formatting choices you’ve used in them before, say, I need to send out the 1-page synopsis currently wavering on my computer screen?”

Who am I to resist the charms of a well-stroked rabbit’s foot? Let’s take another gander at the good 1-page synopsis for PRIDE AND PREJUDICE:

For veterans of my extended forays into the joys and terrors of standard format for manuscripts, none of the formatting here is too surprising, right? Printed out, it strongly resembles a properly-constructed manuscript page — and with good reason.

For the most part, standard format for a synopsis is the same as for a page of manuscript: double-spaced, 1-inch margins all around, indented paragraphs (ALWAYS), Times, Times New Roman, or Courier, the works. (If you’re unfamiliar with the rules of standard format, you will find them conveniently summarized in the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at right.) As with the first page of a manuscript, the author’s contact information does not appear on the first page of the synopsis. Unlike the first page of a manuscript, however, the title of the book should appear on the first page of a synopsis, along with the information that it IS a synopsis.

And, as with manuscript pages, if you format your synopsis like this in Word, copy it, and paste it into the body of an e-mail (as many agencies’ querying guidelines now request), much of the formatting will remain intact: indented and double-spaced. Easy as the proverbial pie. Of course, the slug line — the author’s last name/title/page # that should appear in the header of every page of your writing you intend to submit to professional readers — won’t appear in the e-mailed version, nor will the margins.

I see some of the sharper-eyed among you jumping up and down, hands raised. “Anne! Anne!” the eagle-eyed shout. “That’s not a standard slug line in your example! It says Synopsis where the page number should be! Why’d you do it that way? Huh? Huh?”

Well caught, eager pointer-outers. I omitted the page number for the exceedingly simple reason that this is a one-page synopsis; the slug line’s there primarily so Millicent can figure out whose synopsis it is should it happen to get physically separated from the query or submission it accompanied. (Yes, it happens. Millie and her cronies deal with masses and masses of white paper.)

If this were a multi-page synopsis, the slug line should include the page number, but regardless of length, it’s a good idea to include the info that it is a synopsis here. That way, should any of the pages mistakenly find their way into a nearby manuscript (again, it happens), it would be easy for Millicent to spot it and wrangle it back to the right place.

Sometimes, it seems as though those pages have a life of their own. Especially when the air conditioning breaks down and someone in the office has the bright idea of yanking the rotating fan out of the closet.

Oh, you may laugh, but think about it: like a manuscript, a query or submission synopsis should not be bound in any way, not even by a paper clip. If a synopsis page does not feature either the writer’s name or the title of the work (and the subsequent pages of most query synopsis often fail to include either), how could Millicent possibly reunite it with its fellows if it goes a-wandering?

Heck, even if it’s all together, how is she supposed to know that a document simply entitled Synopsis and devoid of slug lines is describes a manuscript by Ignatz W. Crumble entitled WHAT I KNOW ABOUT EVERYTHING AND YOU SHOULD, TOO?

Don’t make her guess. Unidentified pages tend to end up in the recycling — or, if the Millicent happens to work in one of the many, many agencies that does not recycle paper (you’d be amazed), in the trash.

A second (or third, or fifth; extrapolate) page should also look very similar to any other page of standard-formatted manuscript, with one vital exception: the slug line for a synopsis should, as I mentioned above, SAY that the page it decorates is from a synopsis, not a manuscript, in addition to displaying the author’s last name, the title of the book, and the page number. (If you don’t know why a slug line is essential to include in any professional manuscript or why anyone would name something on a pretty page of text after a slimy creature, please see the SLUG LINE category on the archive list conveniently located at the lower right-hand side of this page.)

One caveat: if you are planning to submit a synopsis to a contest, double-check the rules: many literary contests simply disqualify any entry that includes the entrant’s name anywhere but on the entry form. (This is a sign of honesty in a contest, incidentally; it’s substantially harder to rig the outcome if the judges don’t know which entrant wrote which entry.) If you’re entering a name-banning contest, you should still include a slug line, but omit the first part: TITLE/SYNOPSIS/PAGE #.

Okay, some of you have had your hands in the air since you read the example above. “But Anne,” the tired-armed point out, “aren’t you ignoring the elephant in the room — or, in this case, on the page? You seem to have given some of the character names in all capital letters. Why?”

I’m glad you asked. It’s not absolutely necessary, technically speaking, but most professional fiction and memoir synopses capitalize the entire name of each major character the first time it appears. Not every time, mind you; just the first.

Why only the first? To alert a skimming agent or editor to the fact that — wait for it — a new character has just walked into the story.

Because Millicent might, you know, miss ‘em otherwise. She reads pretty fast, you know.

It is also considered pretty darned nifty (and word-count thrifty) to include the character’s age in parentheses immediately after the first time the name appears, resulting in synopsis text that looks something like this:

ST. THERESA OF AVILA (26) has a problem. Ever since she started dating multi-millionaire GEORGE ARMSTRONG CUSTER (82), all of her friends have unaccountably decided that she is mercenary and hates Native Americans. Apart from JEANNE D’ARC (30), her wacky landlady-cum-bowling-partner, who uses every opportunity to pump Theresa for man-landing tips, none of the residents of Theresa’s swanky Upper East Side co-op are even speaking to her — at least until they start desperately vying for invitations to her exclusive wedding extravaganza, a lavish event to be held onstage at the Oscars, with THE REVEREND DOCTOR OWEN WILSON (44 if he’s a day) officiating. How will Theresa find a maid of honor — and if she does, what will her jealous old boyfriend GOD (?) do?

Should any of you out there think you’re up to rounding out the plot above into some measure of coherence and submitting it, please, be my guest. Really. I’d love to read it.

For the rest of you, please note what I have done here: in preparing a synopsis for a comedy, I have produced — wait for it! — a humorous treatment of the material. And if I were creating a synopsis for a steamy romance novel with the same premise (although I tremble to think what a sex romp with that particular cast of characters would entail), you can bet your last wooden nickel that I would take some writerly steps to make my reader’s mouth go dry and his breath become short while perusing it.

Would I do this because I’m wacky? No, because — chant it with me now, long-time readers — in a query or submission packet, the synopsis is a writing sample.

Oh, had I mentioned that fourteen or fifteen times already in this series? Well, it cannot be said too often, in my opinion. The sensible writer’s primary goal in producing it is to demonstrate not only that it is a good (or at least marketable) story, an attention-grabbing yarn peopled with fascinating, well-rounded characters, but that the writer is a terrific storyteller.

I heard that monumental collective gasp of dread. Don’t worry — in the days to come, I shall be talking about ways in which you can tweak your synopsis in order to convey that lovely impression.

For the nonce, let’s take a quick field trip back to yesterday’s examples of a not-so-hot 1-page synopsis. Now that you know what Millicent is expecting to see, do you notice any formatting problems here?

If you immediately leapt to your feet, screaming, “It doesn’t have a slug line! It doesn’t have a slug line!” award yourself a gold star for the day. Make that two if you bellowed that it doesn’t say anywhere on the page that it is a synopsis.

Take a medal out of petty cash if you noticed that the pages are not numbered: a major no-no in any submission, ever, and one of the more common mistakes. And yes, you should number it, even for a one-page synopsis — and no, you should not number it consecutively with the manuscript, unless a contest rules SPECIFICALLY tell you to do so. The first page of a synopsis is always page 1.

Top yourself with a halo if you also discovered that Aunt Jane made the rookie mistake of adding her name to the synopsis anywhere but in the slug line. For book-length works, the first page of text — regardless of whether it is in the manuscript, the synopsis, or any other requested materials — is not a title page.

Don’t treat it as if it were one; it looks unprofessional to the pros.

Everyone happy with his or her score on that quiz? Excellent. Let’s tackle the other negative example:

Where do we even begin? Millicent the screener would almost certainly not even read this one — in fact, she might burst into laughter from several paces away. Any guesses why?

Well, for starters, it starts too far down on the page, for one thing, falling into the same title-page error as the previous example. It’s the over-the-top typeface, though, and the fact that the page uses more than one of them, that would set Millicent giggling and showing it to her coworkers.

Oh, and it doesn’t contain a slug line or numbering, either. But I doubt Millicent would even notice that in mid-guffaw.

It makes one other error for a fiction synopsis, a subtler one — and this one may surprise you: it mentions the title of the book IN the text of the synopsis.

Why is this a problem? Well, it’s considered stylistically weak, a sign that the synopsis is talking ABOUT the book instead of getting the reader involved in the story. Or, to put it another way, and a bit more bluntly: a fiction synopsis is supposed to tell the story of the book; one that pulls the reader out of the story by talking about it at a distance tends not to do that well.

And anyway, the title is already both at the top of the page (and SHOULD be in the slug line): why, Millicent wonders impatiently, cradling her too-hot latte until it cools — she’s learning, she’s learning — would the writer WANT to waste the space and her time by repeating the information?

“Wait just a minute, Anne,” I hear some of my former questioners call from the rear of the auditorium. “You’re talking about the cosmetic aspects of the query synopsis as though it were going to be judged as pitilessly as the manuscript I’m hoping Millicent will ask me to submit. Surely, that’s not the case? The synopsis is just a technical requirement, right?”

Um, no. As I said, it’s considered a WRITING SAMPLE. So yes, it does tend to be judged — and dismissed — just as readily as problematic text anywhere else in the query packet.

Sorry to be the one to break that to you. But isn’t it better that you hear it from me than to be left to surmise it from a form-letter rejection? Or, as is more often the case, NOT surmise it from a form-letter rejection and keep submitting problematic synopses?

What? I couldn’t hear your replies over the deafening roar of aspiring writers all over the English-speaking world leaping to their feet, shouting, “Wait — my query or submission might have gotten rejected because of its formatting, rather than its writing or content?”

While they’re frantically re-examining their query packets and rethinking their former condemnations of Millicents, is anyone harboring any lingering questions about submission formatting? This would be a great time to ask, because next time, we’ll be leaving technicalities behind and delving into the wonderful world of storytelling on the fly.

Keep up the good work!

How to write a really good synopsis, part III: keeping some of those plot cats in the bag

concealed cat

Last time, I let the cat out of the bag, all right: I divulged the secret that just because many different people — agents, editors, contest rule-writers, fellowship committees, etc. — use the term synopsis, it does not mean that they are necessarily all talking about an identical document. Different individuals, agencies, and institutions want different lengths, so it always behooves an aspiring writer to double-check the requirements.

Being an intrepid soul, I jumped right in and tackled the most feared of such requests, the single-page synopsis. Unlike a longer synopsis, where the writer actually is expected to provide an overview of the book in question’s plot or argument, a 1-page synopsis is essentially a teaser for the book, intended only to perform a limited number of functions.

What functions, you ask? Glad you asked:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

This goal should sound very, very familiar to those of you who made the hard trek through my recent Pitching 101 series. In both verbal pitching and 1-page synopsizing, the goal is NOT to tell everything there is to tell about the book — these formats are simply too short to permit it — but to give the reader/hearer enough of a taste to whet his or her appetite.

In order to provoke what kind of response, campers? Everybody open your hymnals and sing along with me now: to get the agent reading it to ask to see the manuscript, not provide so much information that reading it would be redundant.

Actually, this isn’t a bad list of goals for any length synopsis. Certainly, it’s quite a bit more than most that cross our pal Millicent the agency screener’s desk actually achieve. However, for a longer synopsis — say, the 5-page version most frequently requested by agents of their already-signed clients, or a slightly shorter one intended for contest submission — I would add to the list:

(5) for a novel or memoir, show the primary story arc through BRIEF descriptions of the most important scenes.

For nonfiction that isn’t story-based, present the planks of the overarching argument in logical order, along with some indication of how you intend to prove each point.

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

Does that sound like an overwhelming set of tasks to pull off in a few short pages? I can see how it might feel that way, but believe it or not, the vast majority of synopsis-writers attempt to do far, far more.

How so? Well, the first time you tried to write a synopsis, didn’t you try to tell the entire story of the book?

I shall take that giant-sized sigh of disgusted recognition as a yes — and if I had to guess (do I? Do I? Apparently, I do), I would wager that those of you who DIDN’T answer that question in the affirmative have not yet tried to write a synopsis.

At least, not since you learned what they were for; I’m not talking about those oh-so-common soi-disant synopses that don’t summarize the book so much as promote it. (This is the best novel since MIDDLEMARCH, only less depressing!) But of that pitfall, more follows anon.

If you find the necessity for brevity intimidating, you are hardly alone; I am perpetually meeting aspiring writers agonizing over it. Some years ago, I met a marvelous writer at a conference; naturally, as conference etiquette demands, I asked her over crawfish etouffée what her first novel was about.

Forty-three minutes, two excellently-becreamed courses, and a dessert that the waiter took great delight in lighting on fire later, she came to the last scene.

“That sounds like a great novel,” I said, waving away a waiter bent upon stuffing me until I burst. “And I really like that it’s an easy one to pitch: two women, misfits by personality and disability within their own families and communities, use their unlikely friendship to forge new bonds of identity in a lonely world.”

The author stared at me, as round-eyed as if I had just sprouted a second head. “How did you do that? I’ve been trying to come up with a one-sentence summary for two years!”

Of course, it was easier for me than for her: I have years of experience crafting synopses and pitches; it’s a learned skill.

I also hadn’t lived through any of the real-life events that I had every reason to expect formed major incidents in the book. (What tipped me off? What tips off so many pitch-hearers and query-readers: the fact that the author not only prefaced her summary with that statement so beloved of first-time novelists, “Well, it’s sort of based on something that really happened to me…” but she also very kindly told me after her descriptions of the fact-based incidents how the actual events had been different, as an interesting compare-and-contrast exercise. Quick hint to those of you writing autobiographical fiction: to a professional reader like an agent, editor, or contest judge, such statements almost never render a writer more credible as a narrator; if people in the publishing industry want real stories, they turn to memoirs and other nonfiction. Save the accounts of how closely your novel mirrors your life for interviews after your book is published; trust me, your biographers will be agog to hear it.)

Still more importantly, because I had not yet read the book, I did not know the subtle character nuances that filled her pages. I could have no knowledge of how she had woven perspective with perspective in order to tease the reader into coming to know the situation fully. I was not yet aware of the complex ways in which she made language dance. All I knew was the premise and the plot – which put me in an ideal position to come up with a pithy, ready-for-the-conference-floor pitch.

Or — and I can feel that some of you have already jumped ahead to the next logical step here — a synopsis.

This is why, I explained to her, I always write the pitch before I write the piece. Less distracting that way. You can always tweak it down the road, but why not get the basic constituent parts on paper first, while the plot elements are still painted in broad strokes in your head?

Ditto for synopses, as I suggested in passing yesterday. Naturally, they will evolve as the book develops and the plot thickens in writing, but I’ve never known a writer who could not easily give a one-page synopsis of her book when she was two weeks into writing it — and have seldom known the same author to be able to do so without agony a year later.

Those of you locked in mid-novel know what I’m about to advise, don’t you?

That lump in the pit of your stomach is not lying to you: I am seriously suggesting that you sit down and write at least a concise summary of the major themes of the book — if not actually a provisional 1-page synopsis (and, to be on the safe side, a 5-page one as well) — BEFORE you finish writing it.

At least a rough draft: you’ll have more time to tweak later on, and in the long run, if you multi-task throughout the creation process, your work will hit the agent market faster. How so? Well, think how much happier you will be on the blessed day that an agent asks you for one. Wouldn’t you rather be able to say, “Sure; I’ll get that out to you right away,” instead of piping through mounting terror, “Wow, um, I guess I could pull one together and send it with the chapter you requested…”

Synopses, like pitches, are often easier to write for a book that has not yet come to life. At the beginning of the writing process, it is easy to be succinct: there are not yet myriad plot details and marvelous twists to get in the way of talking about the premise.

Everyone who has ever sighed in response to the ubiquitous question, “Gee, what is your book about?” knows this to be true, right?

As I mentioned earlier in this series, too many aspiring writers seem to forget that the synopsis is a writing sample, too — and will be judged accordingly. A panicked state is not, I have noticed, the most conducive to smooth summarization.

But just what does summarization mean in this context? Is it, as my dinner companion assumed, simply a shortened version of a long tale, including all of the twists, turns, subplots, and descriptions of what perspective and voice each of the mentioned scenes is in? Of course not. In a synopsis, a writer is supposed to tell a compelling story: basically the plot of the book, minus the subplots.

Which is why, in case you’d been wondering, it’s a mistake to overload the synopsis with detail, instead of sticking to the major plot points:

Contrast that, if you please, with the solid 1-page synopsis for the same book we discussed yesterday:

The difference is pretty stark, isn’t it? At the rate that the first example is crawling, it would almost be quicker to read the manuscript itself.

I heard you think that, synopsis-writers who already have requests to send pages: sorry to be the one to break it to you, but in a submission that includes a synopsis, Millicent will NOT immediately turn to the manuscript if she finds the synopsis unsatisfying. In the rather unlikely circumstance that she reads the synopsis first (submission screeners tend to pounce upon the first page of the manuscript right away, to see if they like the writing, then move on to a requested synopsis later), all a poorly-constructed synopsis is likely to impel her to do is reach for her already-prepared stack of form-letter rejections.

Hey, I don’t make the rules; I merely tell you about them.

The other common panicked response to the demand for brevity, particularly in a 1-page synopsis, is to turn it into a projected back jacket blurb for the book. Contest judges see this all the time: the requested synopsis is, after all, not all that much longer than a standard back jacket blurb, many contest entrants apparently think, so why not use it as an opportunity for promotional copy?

The result, alas, tends to be a series of vague generalities and unsupported boasts, looking a little something like this:

Yes, I know that there’s a typo in the last paragraph, smarty pants — and I sincerely hope that you caught some of the many standard format violations as well. (If you didn’t spot any, or if this is the first you’ve ever heard that there is an expected format for book submissions, please dash as swiftly as your little legs will carry you to the archive list at right, click on the HOW TO FORMAT A MANUSCRIPT or STANDARD FORMAT ILLUSTRATED heading, and absorb, absorb, absorb.)

If you can bring yourself to ignore the many cosmetic excesses of that last example, take a close gander at the content. Setting aside the most important writing distinction between these three examples — the third TELLS that the book is good, whereas the second and third SHOW that why it might be appealing through specifics — let me ask you: how well does each fulfill the criteria for 1-page synopsis success that we established above? To recap:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

Obviously, the last example fails in almost every respect. It does (1) introduce a few of the main characters and part of the premise, but dumbs it down: Lizzy seems to be the passive pawn of Mr. Wickham, and not too bright to boot. It mentions (2) one of the conflicts, but neither the most important nor the first of the book, but it entirely misses the book’s assessment of (3) what’s at stake for Lizzy (other than the implied possibility of falling in love with the wrong man).

Most seriously, (4) this blurb pretty actively misrepresents the tone and voice of the book, presenting it as a torrid romance rather than a comedy of manners. Why is this a mistake? Well, think about it: would an agent who represents steamy romances be a good fit for PRIDE AND PREJUDICE? Would s/he be likely to have the editorial connections to place it under the right eyes quickly?

And when you come right down to it, isn’t an agent who gets excited about the book described in this third example likely to be hugely disappointed by the opening pages of PRIDE AND PREJUDICE?

Example #1 — what I like to call the run-on synopsis — performs better on a lot of levels, doesn’t it? It presents both (1) the characters and premise fairly well, but in getting sidetracked by a minor conflict, its writer rapidly runs out of room to present the (2) primary conflict of the book. By focusing so exclusively on what happens, rather than upon establishing, say, the protagonist’s motivations and desires, it underplays (3) what’s at stake for her.

Isn’t it interesting, though, how little actual quotation from the book (as I’ve done several times throughout) helps demonstrate the tone and voice of the book? PRIDE AND PREJUDICE is one of the great comedies of the English language — so shouldn’t this synopsis be FUNNY?

The middle example — the one that, if you will recall, is little more than a reformatted and slightly expanded version of the summary portion of a 2-minute pitch — succeeds in fulfilling each of our goals.

Or does it? Can you think of ways to improve upon it without extending the length beyond a single page?

Quick, now: Aunt Jane needs to know immediately, because the agent of her dreams asked her today to send the first 50 pages and a synopsis, and she’s just about to finish printing up the former. Can you pick up the pace of revision, please?

See how much harder it is when you’re trying to do it in a hurry? Wouldn’t have been nice if Aunt Jane already had a synopsis on hand to send when the request came in?

I know, I know: it’s exceedingly tempting to procrastinate for as long as you possibly can about embarking upon a task as difficult and as potentially annoying as this, but working on the synopsis well before anyone in the industry might reasonably ask to see it guarantees that yours will have a significant advantage over the vast majority that cross Millicent’s desk: it won’t have been tossed together at the last possible nanosecond before sealing the submission packet.

The results, as Millie herself would be the first to tell you, are not always pretty. Your manuscript deserves better treatment than that, doesn’t it?

I’ll leave you chewing on all of these big issues for the nonce. Next time, we’re going to be returning to these same examples with a more technical eye, to see how the smaller structural and presentation issues play into a synopsis’ success.

Keep up the good work!

Another query packet classic: ladies and gentlemen, I give you the dreaded synopsis

Yes Virginia text

Did that title make some of you cringe? Curl into a little ball and whimper? Dash screaming from the room?

That’s right, folks: it’s once again time for my yearly foray into the mysteries of synopsis-writing. You didn’t think I was going to let you send off those query letters you’ve just perfected with just a so-so synopsis, did you?

I’m kind of excited to be exploring the subject again, to tell you the truth. Having recently had to produce several synopses on a tight deadline myself — yes, Virginia: unlike query letters, agented writers still have to produce synopses on a regular basis — I’m fresh from that oh, God, how can I possibly give any sense of my book in so short a space? feeling this time around. So I’ve been overhauling my classic advice on the subject, fine-tuning it so what I say is in fact what I do.

Before I launch into the resulting avalanche of insights, however, I want to give you all a heads-up about some alternate reading material that might help everyone understand the culture within which synopses, queries, and manuscript submissions tend to be read.

A bit surprised? I don’t blame you; this is sort of out of character for me. As the proprietor of a self-consciously practical blog on all things writerly, I seldom use this space to urge my readers to click elsewhere and read any of the many articles out there about the state of the publishing business. I assume, perhaps wrongly, that most of my readers don’t come to Author! Author! primarily because they a little extra time to kill: as those of you who stuck with me through my recent How to Write a Really Good Query Letter series, I tend to operate on the proposition that we’re all here to work.

Not that we don’t have a quite a bit of lighthearted fun on the way, of course. But I figure that those of you deeply interested in the dire predictions that keep cropping up about the future of books can track them down on your own. (As, I must admit, I do on a regular basis.)

Today, I’m going to make an exception. In the last week or so, a couple of really informative essays have popped up on the web. The first, a series of observations in the Barnes & Noble Review about, you guessed it, the state of modern publishing, is by former Random House executive editor-in-chief Daniel Menaker. I think it’s essential reading for any aspiring writer — or published one, for that matter — seeking to understand why getting a good book published isn’t as simple as just writing and submitting it.

In the midst of some jaw-dropping statements like, “Genuine literary discernment is often a liability in editors,” Menaker gives a particularly strong explanation for why, contrary to prevailing writerly rumor, editors expect the books they acquire not to require much editing, raising the submission bar to the point that some agency websites now suggest in their guidelines that queriers have their books freelance-edited before even beginning to look for an agent. Quoth Mssr. Menaker:

The sheer book-length nature of books combined with the seemingly inexorable reductions in editorial staffs and the number of submissions most editors receive, to say nothing of the welter of non-editorial tasks that most editors have to perform, including holding the hands of intensely self-absorbed and insecure writers, fielding frequently irate calls from agents, attending endless and vapid and ritualistic meetings, having one largely empty ceremonial lunch after another, supplementing publicity efforts, writing or revising flap copy, ditto catalog copy, refereeing jacket-design disputes, and so on — all these conditions taken together make the job of a trade-book acquisitions editor these days fundamentally impossible. The shrift given to actual close and considered editing almost has to be short and is growing shorter, another very old and evergreen publishing story but truer now than ever before. (Speaking of shortness, the attention-distraction of the Internet and the intrusion of work into everyday life, by means of electronic devices, appear to me to have worked, maybe on a subliminal level, to reduce the length of the average trade hardcover book.)?

That’s a mouthful, isn’t it? Which made your stomach knot tighter, the bit about book length or that slap about writers’ insecurities?

It’s a bit of a depressing read, admittedly, but I cannot emphasize enough how essential it is to a career writer’s long-term happiness to gain a realistic conception of how the publishing industry works. Since rejection feels so personal, it can be hard for an isolated writer to differentiate between rebuffs based upon a weakness in the manuscript itself, a book concept that’s just not likely to sell well in the current market, and a knee-jerk reaction to something as basic as length. It’s far, far too easy to become bitter or to assume, wrongly, that one’s writing can be the only possible reason for rejection.

Don’t do that to yourself, I implore you. It’s not good for you, and it’s not good for your writing.

The second piece I’d like to call to your attention is a fascinating discussion of ethnic diversity (or lack thereof) in the children’s book market by children’s author, poet, and playwright Zetta Elliott. An excerpt would not really do justice to her passionate and persuasive argument against the homogenization of literature — children’s, YA, and adult — but if you’re even vaguely interested in how publishers define who their target markets are and aren’t, and how that can limit where they look for new authorial voices, I would strongly recommend checking out her post.

Back to the business at hand: some of your hands have been waving in the air since the third paragraph of this post. “What on earth do you mean, Anne?” shout impatient hand-raisers everywhere. “I thought synopsis-writing was just yet another annoying hoop through which I was going to need to jump in order to land an agent, a skill to be instrumentally acquired, then swiftly forgotten because I’d never have to use it again. Why would I ever need to write one other than to tuck into a query or submission packet?”

You’re sitting down, I hope? It may come as a surprise to some of you, but synopsis-writing is a task that dogs a professional writer at pretty much every step of her career. Just a few examples how:

* An aspiring writer almost always has to produce one at either the querying or submission stages of finding an agent.

* A nonfiction writer penning a proposal needs to synopsize the book she’s trying to sell, regardless of whether s/he is already represented by an agent.

* Agented writers are often asked to produce a synopsis of a new book projects before they invest much time in writing them, so their agents can assess the concepts’ marketability and start to think about editors who might be interested.

Because the more successful you are as a writer of books, the more often you are likely be asked to produce one of the darned things, synopsis-writing is a fabulous skill to add to your writer’s tool kit as early in your career as possible. Amazingly frequently, though, writers both aspiring and agented avoid even thinking about the methodology of constructing one of the darned things until the last possible nanosecond before they need one, as if writing an effective synopsis were purely a matter of luck or inspiration.

It isn’t. It’s a learned skill. We’re going to be spending this segment of the query packet contents series learning it.

What makes me so sure that pretty much every writer out there could use a crash course in the craft of synopsis writing, or at the very least a refresher? A couple of reasons. First, let me ask you something: if you had only an hour to produce a synopsis for your current book project, could you do it?

Okay, what if I asked you for a 1-page synopsis and gave you only 15 minutes?

I’m not asking to be cruel, I assure you: as a working professional writer, I’ve actually had to work under deadlines that short. And even when I had longer to crank something out, why would I want to squander my scarce writing time producing a document that will never be seen by my readers, since it’s only for internal agency or publishing house use? I’d rather just do a quick, competent job and get on with the rest of my work.

I’m guessing that chorus of small whimpering sounds means that some of you share the same aspiration.

The second reason I suspect even those of you who have written them before could stand a refresher is that you can’t throw a piece of bread at any good-sized writers’ conference in the English-speaking world without hitting at least one writer complaining vociferously about how awful it is to have to summarize a 500-page book in just a couple of pages. I don’t think I’ve ever met a writer at any stage of the game who actually LIKES to write them, but those of us farther along tend to regard them as a necessary evil, a professional obligation to be met quickly and with a minimum of fuss, to get it out of the way.

Judging by conference talk (and, if I’m honest, by the reaction of some of my students when I teach synopsis-writing classes), aspiring writers are more likely to respond with frustration, often to the point of feeling downright insulted by the necessity of synopses for their books at all.

Most often, the complaints center on the synopsis’ torturous brevity. Why, your garden-variety querier shakes his fist at the heavens and cries, need it be so cruelly short? What on earth could be the practical difference between reading a 5-page synopsis and a 6-page one, if not to make a higher hurdle for those trying to break into a notoriously hard-to-break-into business? And how much more could even the sharpest-eyed Millicent learn from a 1-page synopsis that she could glean from a descriptive paragraph in a query letter?

I can answer that last one: about three times as much, usually.

As we’ve already seen with so many aspects of the querying and submission process, confusion about what is required and why often adds considerably to synopsis-writers’ stress. While the tiny teasers required for pitches and query letters are short for practical, easily-understood reasons — time and the necessity for the letter’s being a single page, which also boils down to a time issue, since the single-page restriction exists to speed up Millicent the agency screener’s progress — it’s less clear why, say, an agent would ask to see a synopsis of a manuscript he is ostensibly planning to read.

I sympathize with the confusion, but I must say, I always cringe a little when I hear writers express such resentments. I want to take them aside and say, “Honey, you really need to be careful that attitude doesn’t show up on the page — because, honestly, that happens more than you’d think, and it’s never, ever, EVER helpful to the writer.”

Not to say that these feelings are not completely legitimate in and of themselves, or even a healthy, natural response to a task perceived to be enormous. Let’s face it, the first time most of us sit down to do it, it feels as though we’ve been asked to rewrite our entire books from scratch, but in miniature. From a writerly point of view, if a story takes an entire book-length manuscript to tell well, boiling it down to 5 or 3 or even — sacre bleu!1 page seems completely unreasonable, if not actually impossible.

Which it would be, if that were what a synopsis was universally expected to achieve. Fortunately for writers everywhere, it isn’t. Not by a long shot.

Aren’t you glad you were already sitting down?

As I’m going to illustrate over the next week or two, an aspiring writer’s impression of what a synopsis is supposed to be is often quite different from what the pros have become resigned to producing, just as producing a master’s thesis seems like a much, much larger task to those who haven’t written one than those of us who have.

And don’t even get me started on dissertations.

Once a writer comes to understand the actual purpose and uses of the synopsis — some of which are far from self-evident — s/he usually finds it considerably easier to write. So, explanation maven that I am, I’m going to devote this series to clarifying just what it is you are and aren’t being asked to do in a synopsis, why, and how to avoid the most common pitfalls.

Relax; you can do this. Since I haven’t talked about synopses in depth for a good, long while, let’s start with the absolute basics:

A synopsis is a brief overview IN THE PRESENT TENSE of the entire plot of a novel or the whole argument of a book. Unlike an outline, which presents a story arc in a series of bullet points (essentially), a synopsis is fully fleshed-out prose. Ideally, it should be written in a similar voice and tone to the book it summarizes, but even for a first-person novel, it should be written in the third person.

The lone exception on the voice front: a memoir’s synopsis can be written in both the past tense and should be written in the first person. Go figure. (Don’t worry — I’ll be showing you concrete examples of both in the days to come.)

Typically, professional synopses are 5 pages in standard manuscript format (and thus double-spaced, with 1-inch margins, in Times, Times New Roman, or Courier typefaces; see my parenthetical comment in the examples to come). Querying or submission synopses may be the standard 5 pages or shorter, depending upon the requirements of the requesting agent, editor, or contest — so do make sure to double-check any written guidelines an agency’s website, small press’ submission standards, or contest’s rules might provide.

Yes, Virginia, in the series to come, I will be discussing how to write both long and short versions.

That’s new for me: for the first few years I blogged, I merely talked about the long form, since it was the industry standard; much shorter, and you’re really talking about a book concept (if you’re unfamiliar with the term, please see the BOOK CONCEPT category at right) or a longish pitch, rather than a plot overview. However, over the last couple of years (not entirely uncoincidentally, as more and more agents began accepting e-queries), agencies began to request shorter synopses from queriers, often as little as a single page. There’s nothing like an industry standard for a shorter length, though. Sometimes, an agent will ask for 3, or a contest for 2. It varies.

Let me repeat that a third time, just in case anyone out there missed the vital point: not every agent wants the same length synopsis; there isn’t an absolute industry standard length for a querying, submission, or contest synopsis. So if any of you had been hoping to write a single version to use in every conceivable context, I’m afraid you’re out of luck.

That resentment I mentioned earlier is starting to rise like steam, isn’t it? Yes, in response to that great unspoken shout that just rose from my readership, it would indeed be INFINITELY easier on aspiring writers everywhere if we could simply produce a single submission packet that would fly at any agency in the land.

Feel free to find that maddening — it’s far, far healthier not to deny the emotion. While you’re grumbling, however, let’s take a look at why an agency or contest might want a shorter synopsis.

Like so much else in the industry, time is the decisive factor: synopses are shorthand reference guides that enable overworked agency staffs (yes, Millicent really is overworked — and often not paid very much to boot) to sort through submissions quickly. And obviously, a 1-page synopsis takes less time to read than a 5-page one.

“Well, duh, Anne,” our Virginia huffs, clearly irate at being used as every essayist’s straw woman for decades. “I also understand the time-saving imperative; you’ve certainly hammered on it often enough. What I don’t understand is, if the goal is to save time in screening submissions, why would anyone ever ask for a synopsis that was longer than a page? And if Millicent is so darned harried, why wouldn’t she just go off the descriptive paragraph in the query letter?”

Fabulous questions, Virginia. You’ve come a long way since that question about the existence of Santa Claus.

Remember, though, Ms. V, it’s not as though the average agency or small publishing house reads the query letter and submission side-by-side: they’re often read by different people, under different circumstances. Synopses are often read by people (the marketing department in a publishing house, for instance) who have direct access to neither the initial query nor the manuscript. Frequently, if an agent has asked to see the first 50 pages of a manuscript and likes it, she’ll scan the synopsis to see what happens in the rest of the book. Ditto with contest judges, who have only the synopsis and a few pages of a book in front of them.

And, of course, some agents will use a synopsis promotionally, to cajole an editor into reading a manuscript — but again, 5-page synopses are traditional for this purpose. As nearly as I can tell, the shorter synopses that have recently become so popular typically aren’t used for marketing outside the agency at all.

Why not? Well, realistically, a 1-page synopsis is just a written pitch, not a genuine plot summary, and thus not all that useful for an agent to have on hand if an editor starts asking pesky follow-up questions like, “Okay, so what happens next?”

Do I hear some confused murmuring out there? Let’s let Virginia be your spokesperson: “Wait — this makes it sound as though my novel synopsis is never going to see the light of day outside the agency. If I have to spend all of this time and effort perfecting a synopsis, why don’t all agents just forward it to editors who might be interested, rather than the entire manuscript of my novel?”

Ah, that would be logical, wouldn’t it? But as with so many other flawed human institutions, logic does not necessarily dictate why things are done the way they are within the industry; much of the time, tradition does.

Thus, the argument often heard against trying to sell a first novel on synopsis alone: fiction is just not sold that way, my dear. Publishing houses buy on the manuscript itself, not the summary. Nonfiction, by contrast, is seldom sold on a finished manuscript.

So for a novel, the synopsis is primarily a marketing tool for landing an agent, rather than something that sticks with the book throughout the marketing process. (This is not true of nonfiction, where the synopsis is part of the book proposal. For some helpful how-to on constructing one, check out the HOW TO WRITE A BOOK PROPOSAL on the archive list at right.)

I’m not quite sure why agents aren’t more upfront at conferences about the synopsis being primarily an in-house document when they request it. Ditto with pretty much any other non-manuscript materials they request from a novelist — indications of target market, author bio, etc. (For nonfiction, of course, all of these would be included within the aforementioned book proposal.)

Requiring this kind of information used to be purely the province of the non-fiction agent. Increasingly over the last decade or so, however, fiction writers are being asked to provide this kind of information to save agents — you guessed it — time. Since the tendency in recent years has been to transfer as much of the agents’ work to potential clients as possible, it wouldn’t surprise me in the slightest if agents started asking for the full NF packet from novelists within the next few years.

Crunching a dry cracker should help quell the nausea that prospect induced, Virginia. Let’s not worry about that dread day until it happens, shall we? For now, let’s stick to the current requirements.

Why is the 5-page synopsis more popular than, say, 3 pages? Well, 5 pages in standard format is roughly 1250 words, enough space to give some fairly intense detail. By contrast, a jacket blurb is usually between 100 and 250 words, only enough to give a general impression or set up a premise.

I point this out, because far too many writers new to the biz submit jacket blurbs to agents, editors, and contests, rather than synopses: marketing puff pieces, rather than plot descriptions or argument outlines. This is a mistake: publishing houses have marketing departments for producing advertising copy.

And in a query packet synopsis, praise for a manuscript or book proposal, rather than an actual description of its plot or premise, is not going to help Millicent decide whether her boss is likely to be interested in the book in question. In a synopsis from a heretofore-unpublished writer, what industry professionals want to see is not self-praise, or a claim that every left-handed teenage boy in North America will be drawn to this book (even it it’s true), but a summary of what the book is ABOUT.

In other words, like the query, the synopsis is a poor place to boast. Since the jacket blurb-type synopsis is so common, many agencies use it as — wait for it, Virginia — an easy excuse to reject a submission unread.

Yes, that’s a trifle unfair to those new to the biz, but the industry logic runs thus: a writer who doesn’t know the difference between a blurb and a synopsis is probably also unfamiliar with other industry norms, such as standard format and turn-around times. Thus (they reason), it’s more efficient to throw that fish back, to wait until it grows, before they invest serious amounts of time in frying it.

With such good bait, they really don’t stay up nights worrying about the fish that got away.

“In heaven’s name,” Virginia cries, “WHY? They must let a huge number of really talented writers who don’t happen to know the ropes slip through their nets!”

To borrow your metaphor, Virginia, there are a whole lot of fish in the submission sea — and exponentially more in the querying ocean. as I MAY have pointed out once or twice before in this forum, agencies (and contests) typically receive so many well-written submissions that their screeners are actively looking for reasons to reject them, not to accept them. An unprofessional synopsis is an easy excuse to thin the ranks of the contenders.

Before anyone begins pouting: as always, I’m pointing out the intensity of the competition not to depress or intimidate you, but to help you understand just how often good writers get rejected for, well, reasons other than the one we all tend to assume. That fact alone strikes me as excellent incentive to learn what an agency, contest, or small publisher wants to see in a synopsis.

And let him have it just that way, to quote the late, great Fats Waller.

The hard fact is, they receive so many queries in any given week that they can afford to be as selective as they like about synopses — and ask for any length they want. Which explains the variation in requested length: every agent, just like every editor and contest judge, is an individual, not an identical cog in a mammoth machine. An aspiring writer CAN choose ignore their personal preferences and give them all the same thing — submitting a 5-page synopsis to one but do you really want to begin the relationship by demonstrating an inability to follow directions?

I know: it’s awful to think of one’s own work — or indeed, that of any dedicated writer — being treated that way. If I ran the universe, synopses would not be treated this way. Instead, each agency would present soon-to-query writers with a clear, concise how-to for its preferred synopsis style — and if a writer submitted a back jacket blurb, Millicent the agency screener would chuckle indulgently, hand-write a nice little note advising the writer to revise and resubmit, then tuck it into an envelope along with that clear, concise list.

Or, better yet, every agency in the biz would send a representative to a vast agenting conference, a sort of UN of author representation, where delegates would hammer out a set of universal standards for judging synopses, to take the guesswork out of it once and for all. Once codified, bands of laughing nymphs would distribute these helpful standards to every writer currently producing English prose, and bands of freelance editors would set up stalls in the foyers of libraries across the world, to assist aspiring writers in conforming to the new standards.

Unfortunately, as you may perhaps have noticed in recent months, I do not run the universe, so we writers have to deal with the prevailing lack of clear norms. However much speakers at conferences, writing gurus, and agents themselves speak of the publishing industry as monolithic, it isn’t: individual agents, and thus individual agencies, like different things.

The result is — and I do hate to be the one to break this to you, Virginia — no single synopsis you write is going to please everybody in the industry.

Sounds a bit familiar? It should — the same principle applies to query letters.

As convenient as it would be for aspiring writers everywhere if you could just write the darned things once and make copies as needed, it’s seldom in your interest to do so. Literally the only pressure for standardization comes from writers, who pretty uniformly wish that there were a single formula for the darned thing, so they could write it once and never think about it again.

You could make the argument that there should be an industry standard until you’re blue in the face, but the fact remains that, in the long run, you will be far, far better off if you give each what s/he asks to see. Just that way.

Well, so much for synopses. Tomorrow, we’ll move on to author bios.

Just kidding; the synopsis is a tall order, and I’m going to walk you through both its construction and past its most common pitfalls. In a couple of weeks, you’ll be advising other writers how to do it — and you’ll have yet another formidable tool in your marketing kit.

Keep asking those probing questions, Virginia: this process is far from intuitive. And, as always, keep up the good work!

The guest post so nice I ran it twice: if this is Tuesday, it must be Minneapolis, by Stan Trollip

Trollip, Rusoff, Sears

Hello, campers –

As I mentioned yesterday, I’m writing on a deadline this weekend — a perennial fact of life for a professional writer, incidentally — so I’m seizing the opportunity to re-run a guest post by FAAB (Friend of Author! Author! blog) Stanley Trollip. Yes, some of you may have read it earlier in the summer, but readership always dips a bit as the summer winds down, and Stan’s post is on a subject upon which most aspiring writers are woefully misinformed: the respective roles the publisher and author play in promoting a novel.

Since this is literally the first time I have ever re-run a guest post in toto, you may judge for yourselves just how important I feel this information is to anyone planning a career as an author of books.

I must admit, though, that there’s another reason that I’ve chosen to slip it under your collective noses again today: Stan’s running a contest with a September 15th deadline, and I’d really, really like for one of my readers to win.

Details follow below, in my original intro to the post. Since the contest is a guessing game based upon a photo, I’ve enlarged it a bit above. (Hint: there’s a reason that I’ve given you a slightly closer look at the painting behind Stan, his writing partner Michael, and their agent, Marly Rusoff.)

If the honor of the Author! Author! team isn’t sufficient to prompt you to leap into the fray, here’s another incentive: the prize is a copy of a great book — and for those of us who love books, it’s a really grand thing that the big publishing houses are under the impression that this type of giveaway is good promotion, right? Believe it or not, the best way to keep this kind of promotional freebie flow going is to enter to win contests with book prizes.

So put on your literary history thinking caps. Oh, and enjoy Stan’s guest post.

For those of you who have joined the Author! Author! community only recently, Stan is best known as Michael Stanley, nom de plume of Stan Trollip and Michael Sears. It’s one of the great thriller collaborations of our time.

But don’t take my word for that: the Los Angeles Times named their last novel, A CARRION DEATH, as one of the top ten crime novels of 2008. It also raked in finalist honors for the Minnesota Book Award, Strand Magazine’s Critics Award for Best First Novel, and Mystery Readers International Macavity Award for Best First Novel.

The flattering buzz has been even louder for their new novel, THE SECOND DEATH OF GOODLUCK TINUBU. Here’s the publisher’s blurb for it, along with both the US cover and the cover and title you’d see if you happened to be browsing in a Canadian or UK-based bookstore:

seconddeath cover michael stanleydeadlytrade cover Michael StanleyHow can a man die twice?

That is the question facing Detective David “Kubu” Bengu when a mutilated body is found at a tourist camp in Northern Botswana. The corpse of Goodluck Tinubu displays the classic signs of a revenge killing. But when his fingerprints are analyzed, Kubu makes a shocking discovery: Tinubu is already dead. He was slain in the Rhodesian war thirty years earlier.

Kubu quickly realizes that nothing at the camp is as it seems. As the guests are picked off one by one, time to stop the murderer is running out. With rumors of horrifying war crimes, the scent of a drug-smuggling trail, and mounting pressure from his superiors to contend with, Kubu doesn’t notice there is one door still left unguarded – his own. And as he sets a trap to find the criminals, the hunters are closing on him…

Not a bad pitch, is it? Notice how those one-of-a-kind details just leap out at you? Out comes the broken record again: never, ever forget that even the most tedious chore in book description is an opportunity to show what a good storyteller you are.

I digress, however. I promised you goodies, and goodies you shall have.

A whole literary cornucopia of them, too: to keep things interesting, not only will Author! Author! be bringing you Stan’s insights today, but a newfangled high-tech treat and a good, old-fashioned contest. To avoid scaring any technophobes out there away from winning a copy of THE SECOND DEATH OF GOODLUCK TINUBU free, gratis, and entirely without encumbering your monetary worth even tangentially, allow me to fill you in about the contest first.

To prepare you to enter, please study this lovely photo of precisely the kind of literary event most aspiring writers would happily give their little toes to attend:

Seated at the round table are Stanley (left), Michael (right), with their agent, Marly Rusoff

Stan (left) and Michael at the round table with their agent, Marly Rusoff

To win a copy of Michael Stanley’s latest book, all you have to do is answer this question: where are Stan and Michael hobnobbing with their agent? (Hint: as public places in New York City go, it could hardly be more literary.)

Present-day Anne again here, unable to resist giving you another great big hint: in its heyday, you might have run into Harpo Marx there. Or Robert Benchley. Or one of my all-time favorite short story writers, a lady who happens to be depicted in the painting behind Stan and his friends.

The great thing was, there was always room at the their table for another talented writer; there as even a pretty good movie about the circle of friends who gathered around the very table where Stan et alia are seated.

Answers should be emailed to michaelstanley@detectivekubu.com with subject line “Author! Author! contest” before September 15th. Three lucky winners will be drawn randomly from all correct answerers shortly thereafter, and the results shall be announced here and on the Detective Kubu website.

So this is a chance for fame as well as (modest) fortune!

Okay, now on to the technofest. As it happens, it directly relates to what you might be winning.

HarperCollins is beta-testing a nifty promotional feature that not only enables potential readers to browse books on its website, but allows me to offer my readers that opportunity, too. It’s not the whole book, mind you, and it’s not printable, but this feature does allow you to see more than most readers skim in a bookstore before buying. Take a gander, and see what you think:

What do you think? Like it as a promotional device, or would you rather be turning pages in a brick-and-mortar bookstore? Would you feel differently about it if it were your book being promoted this way — in other words, do you prefer it as a writer than as a reader, or vice-versa?

As if all that weren’t exciting enough for one post, we haven’t yet gotten to the watermelon at the heart of the cornucopia (oh, you had a better metaphor in mind?): Stan’s promised insights into the mysteries of book tours, working with publicists, and every author’s nightmare, what happens if no one shows up to a book signing.

So please join me in a big Author! Author! welcome for Stan Trollip! Take it away, Stan!

stan-trollip-at-book-signing

June 2nd saw the launch of our second Detective Kubu mystery — The Second Death of Goodluck Tinubu — at the wonderful Once Upon a Crime bookstore in Minneapolis, and kicked off something of a whirlwind book tour of the US. We visited 12 cities and 20 bookstores over about six weeks, but most of the trip was concentrated over a three-week period. During that time, we were in New York, Minneapolis, Urbana-Champaign IL, Chicago, Milwaukee, Detroit, Ann Arbor, Houston, San Diego, and Los Angeles. Book signings were interspersed with radio and TV slots and online interviews, and surrounded by Book Expo, Thrillerfest, and the American Library Association convention.

We were fortunate to have strong support from HarperCollins, particularly from our in-house publicist Heather Drucker, and things went smoothly as a result. And external publicist Susan Schwartzman buzzed around getting media slots for us. It would be a big challenge to arrange this sort of tour without the support of such knowledgeable and energetic people.

Michael with HarperCollins publicist Heather Drucker in New York City

Michael with HarperCollins publicist Heather Drucker in New York City

Many writers don’t understand the role of the publicist at a major house. So here is how we see it. Several months before the book is released, the in-house publicist sends out review copies of the book to influential reviewers in the various media. This list is often compiled in collaboration with the authors, who may have insights into niche areas. If you have a publisher like HarperCollins, this can amount to well over a hundred books.

Then the publicist works with the authors to map out a book-tour itinerary. The extent of this depends on the publisher’s budget, which was zero for our first book, A Carrion Death, and small but significant for the second book, as well as how much the author is willing to contribute. For both books, we chipped in a sizeable amount of our advance to fund our tours.

Then the publicist contacts the bookstores or other organizations, such as libraries, and coordinates everything with them, including providing publicity materials if available, ensuring they have enough books to sell, helping to publicize the event, and so on. The publicist also coordinates the travel and accommodation arrangements. We try to stay with friends whenever possible, not only because it reduces costs, but is also much more fun.

Finally, the in-house publicist works with the external publicist to ensure that their efforts are coordinated. For example, Heather from HarperCollins worked with Susan (an external publicist whom we hired) to support her efforts to find radio and TV spots. She did this by supplying additional review copies of the book, providing book reviews as they came out, and coordinating the sale of books if appropriate.

We have heard stories of the in-house and external publicists competing. This is not a good situation! Before you hire an external publicist, you should coordinate with your in-house publicist so that you are building a team not a pair of competitors. In our case, Heather and Susan worked together wonderfully.

So what is our perspective on our book tour, looking back two months later?

Michael and Stanley answering questions at Once Upon A Crime

Michael and Stanley answering questions at Once Upon A Crime

From the moment we launched The Second Death of Goodluck Tinubu, it was great fun. We talked to people who enjoy our books and had read both or intended to do so. We met booksellers who care about mystery books and have an intimidating knowledge of them and their authors. And we spent a lot of time together, enjoying the travel, sharing the experiences, and talking about our third book.

Second, we learned a lot. We discovered that people really care about the ongoing characters in the book, particularly our protagonist, Botswana police detective David Bengu (known as Kubu) and his family. Interestingly, few questions or comments related to Kubu himself, other than whether he was based on a real person (he isn’t). Perhaps people have already formed their own mental pictures of him and where he is going.

Readers really like his wife Joy and wonder what is happening with the relationship between Joy’s sister, Pleasant, and an occasional suitor, Bongani. We also heard a lot of positive comments about Kubu’s aging parents (Wilmon and Amantle). We were told they added to an understanding of the Botswana culture. This was very satisfying as we had decided early on in our writing to purposefully deal with the physical and cultural attributes of Botswana. We realized that doing so would slow the pace of the mystery a little, but hoped what it added would compensate. Our tour and the reviews we have received tell us that most readers like the style.

Michael and Stanley being pleased at readers' reactions to A Carrion Death

Michael and Stanley being pleased at readers’ reactions to A Carrion Death

Third, the tour was hard work. We did the Midwest, travelling by car from Chicago; there are long distances involved and the June weather was — to be polite — variable. We had plenty of good dinners with old friends, who turned out across the country to support us, but we had a few twists and turns along the way. One pit-stop restaurant we could only find sugared pop, other than tap water, and fried food. We were caught up in a demonstration in Los Angeles urging democracy in Iran. We were becalmed on the LA freeway. We had sessions with standing room only, and an event to which no one showed up.

We suspect that it is every writer’s nightmare to stand expectantly at the front of a room, and wait, and wait. Look at your watch. How long should we wait? Fifteen minutes? Thirty minutes. Feel embarrassed, awkward. Not sure what to say to the bookstore manager. She’s not sure what to say to you. It happened to us on a Sunday lunchtime on the city’s first nice summer day of the year. “Sundays are always busy,” she told us apologetically. But the first sight of the sun tempted even the most ardent readers and every chair was vacant.

In some ways, we were quite pleased it happened. We had got it out of the way — the nagging fear of an empty room. More importantly, we survived! And our egos were still intact. People on the street didn’t point at us surreptitiously and snigger. And it gave us something to write about in this blog.

All we can say is that it is going to happen. We are lucky to tour together, so at least we have each other to talk to. And maybe there is a lesson to be learned. Perhaps new authors should consider doing events in tandem with another author. At least then, when there is no audience, you have a companion with whom to share the disappointment.

Stan making the most of a book signing

Stan making the most of a book signing

At a more practical level, one can ask what these book tours achieve. Certainly we find it of value to learn in person what readers think and feel about our writing, even though we get similar feedback by email and over our website. We think the readers enjoy the events and find them interesting. In addition, bookstore owners and managers now have a personal experience of us to link to the books when they sell them.

But our feeling is that this sort of discussion is irrelevant for most people in the publishing industry, especially in the current weak economic environment. Their question would be: does the time and money spent on a book tour improve book sales?

It’s a difficult question to answer. One publicist told us that they know that only half of their marketing has any impact on sales — they just don’t know which half.

The same goes for us. We are both scientists and have a constant discomfort that there are no data about the effectiveness of what we do for publicity. In reality, we believe that book tours and so on are valuable, but don’t ask us to prove it.

Then there is the 90:10 rule – ninety percent of the marketing budget goes on the ten percent of authors who are best known, best sellers, and who need marketing the least. Since we are not in that ten percent, we are grateful for the slice we got of the other ten percent. We work hard and spend a considerable amount of our advances on marketing and touring. It is reassuring that HarperCollins is willing to support us in this.

Book tours outside North America seem to be uncommon except for well-known authors. We have done no more than a few signings in other countries. Declining to organize a function in Johannesburg for our second book, our South African publicist told us that launches don’t sell books; publicity sells books. We pointed out that the launch of A Carrion Death in Johannesburg sold over a hundred copies and attracted at least twice that number of people. Her response was: “Yes, it was an excellent launch. You have a lot of friends in Johannesburg.” So we threw our own party to which 100 or so people came, and we sold seventy books.

Would the same number of books have been sold anyway? We don’t know.

So how would we sum up our feelings about the book tour? Let’s put it this way. If we’re asked to do one next year for our third book, we’ll dip into our pockets and start buying the plane tickets.

carrion-death-us-small.jpgcarrion-death-us-small.jpgcarrion-death-us-small.jpg
Michael Stanley smiling with catMichael Stanley is the writing team of Michael Sears and Stanley Trollip.

Both are retired professors who have worked in academia and business. They were both born in South Africa. Michael is a mathematician, specializing in geological remote sensing. He lives in Johannesburg, South Africa, and is a tournament bridge player. Stanley is an educational psychologist, specializing in the application of computers to teaching and learning, and a pilot. He splits his time between Knysna, South Africa, and Minneapolis in the United States. He is an avid golfer.

Their first novel, A CARRION DEATH, featuring Detective David “Kubu” Bengu, was published in 2008 and received critical acclaim. The Los Angeles Times listed it as one of its top ten crime novels of 2008. It is a nominee for the Minnesota Book Award, Strand Magazine’s Critics Award for Best First Novel, and Mystery Readers International Macavity Award for Best First Novel.

How to write a really good query letter, part XII: pulling together a query packet without a demigod’s help

labors of Herakles

I’m a bit frazzled today, I’m afraid: I am currently suffering under one of the more common professional writers’ ailments, an impending deadline. How do I feel about my prospects of meeting it? Well, here’s a clue: the ancient Greek vase above depicts one of the labors of Herakles.

To quote the late, great Billie Holiday: the difficult I’ll do right now/the impossible may take a little while.

I couldn’t bear to lock myself into my isolation tank, however, until I had wrapped up this series by talking about how to put together a query packet — a question I’ve been hearing often enough in recent months that I’ve started a category for it on the archive list on the bottom-right side of this page.

Hey, I’m all about ease of reference. FYI, if you can’t find a heading on the category list that matches the question that happens to be burning in your mind in any dark midnight, try typing a keyword or two into the site’s search engine, located in the upper right-hand corner of this page. If you still can’t find a few pertinent words of wisdom, feel free to drop me a line in the comments.

To tell you the truth, I’ve resisted writing much on this topic, for the exceedingly simple reason that I didn’t want anyone to confuse a query packet (i.e., the stack of things an agency’s website or listing in one of the standard agency guides might ask a querier to send along with the query letter) with a submission packet (the array of papers an agent has SPECIFICALLY asked a writer to send after a query or a pitch).

The former known in the industry as unsolicited materials, the latter as requested materials.

And already the confusion starts: “But Anne,” some of you new to the process protest, and who could blame you? “I’m confused. If the agency’s website, guide listing, or page on that always-useful resource for writers seeking agents, Publishers’ Marketplace tells aspiring writers that they should send a synopsis or the first 50 pages with a query, in what sense is that not a request? Especially when half of those listings refer to their standards as submission requirements?”

I see your logic, oh rules lawyers, but you’re confusing passive guidelines with an active request. Anyone able to track down an agency’s website or listing might discover its submission guidelines, the prerequisites to which an aspiring writer must adhere in order to get a query under one of their agents’ spectacles at all. But as any agent or editor in the biz could tell you, agencies draw a very firm distinction between preliminary materials sent out of the blue (from their perspective) and pages that they actually asked a writer to submit, based upon a successful query or pitch.

How seriously do they take that distinction? Well, let me put it this way: I’ve seldom heard anyone who has worked within five blocks of an agency refer to any pages sent with a cold query (i.e., a query letter from a writer who has had no previous contact with the agency and hasn’t been referred by someone they know) as a submission.

Judging by the knitted brows out there, that little explanation didn’t leave you unconfused, did it? “Okay, Anne,” the brow-knitters say, arms folded and all ready for an argument, “I believe that they make a distinction, but I still think I’m right to think of those 50 pages the agent of my dreams’ website told me to send as both requested materials and a submission. If not, why would they call them submission guidelines, huh? Got a glib answer for that one?”

Actually, I have several. You’d better get comfortable.

In the first place, if your dream agent’s website stated that queriers should go ahead and send sample pages, it didn’t ask YOU to do so; it asked everyone who might submit to them. Given that such a public request effectively narrows down the potential pool of querier to every writer on earth who currently doesn’t have an agent, you can hardly blame those who work at the agency for not considering those guidelines in the same light as a specific request to a specific writer.

In the second place, submission guidelines is an industry term; publishing houses use it as well, but like word count or literary fiction, the definition in use at the moment is in the mind of the speaker. It’s not as precise as those coming into the conversation from the outside might like.

For all its imprecision, the term’s use in this context performs a pretty specific function: it catches the eye of writers so new to the industry that they are unaware that they shouldn’t just mail off a full manuscript to any agent who happens to catch their innocent imaginations. Understood that way, an agency’s guidelines are in fact submission guidelines — they tell aspiring writers not to submit at all, but to query instead.

In the third place, I hate to be the one to bring this up, have you by any chance compared the guidelines on the agency’s website with those in one of the standard agency guides and/or the individual agent’s listing on the aforementioned Publishers’ Marketplace?

It’s a bit time-consuming to check multiple sources, but often worthwhile: not only do guide listings tend to have different emphases than website blurbs (thus enabling you to fine-tune your query list), but it’s also surprisingly common for the various sources to ask queriers to send different things.

Yes, really. It’s not at all unheard-off for the most recent Guide to Literary Agents to suggest querying with a synopsis, the agency’s website to ask for a query plus the first ten pages, and the individual agent’s Publisher’s Marketplace page to specify a query plus the first chapter and an author bio. Heck, it isn’t even all that unusual for one source to say that an agency welcomes paper queries, while another insists that it will only accept queries via e-mail and the website has a form to fill out and submit electronically.

No wonder writers are confused. I’m not bringing this up, however, to criticize agencies, but as part of my ongoing quest to convince agent-seeking writers that being hyper-literal and rules-lawyerish is not necessarily helpful at the querying stage.

Why, you ask? Well, remember how I had mentioned earlier in the summer that conference-goers sometimes confuse an individual agent’s personal preferences with an industry-wide norm? Sometimes, what guidelines end up in an agency guide are a function of the preferences of whoever happened to fill out the form — or of no one at the agency’s thinking to go back and update its Publishers’ Marketplace listing when the guidelines on the agency’s website have changed.

It doesn’t really matter why it happens, does it? My point is this: if a particular agency has two or three sets of guidelines floating around out there, it follows as night the day that its resident Millicent must be seeing two or three different kinds of query packet on any given day.

What were you saying about taking a guide listing or website’s guidelines as a request?

In the fourth place (yes, I’m still working on the original question), as I have pointed out earlier in this series, just because if an agency’s site/listing/representative at a writers’ conference expresses a generic interest in seeing extra materials — a synopsis, for instance, or a bio, or even pages — that doesn’t mean its screener Millicent will necessarily read them. If the query doesn’t spark her interest, she’s extremely unlikely to give the book project a second chance just because additional materials happen to be in front of her.

Before you get all huffy about that, brow-knitters, allow me to add hastily: this is largely a function of time not being infinitely elastic. It’s Millie’s job to weed out queries, right?

“But wait,” my brow-knitting friends ask hesitantly, “is it possible that I’m misunderstanding you here? From what you’re saying, it sounds as though my being able to send pages along with my query isn’t necessarily an advantage — all it really does is save Millicent the trouble of asking to see them.”

Well, if that’s the conclusion you want to draw from all this, I would be the last to stop you. One of the Labors of Herakles is calling me.

Another is calling you, oh querier: do your homework before you send out that query. And send precisely what the agent expects to see.

How might one figure out just what that means, in the face of conflicting guidelines? Generally speaking, although the Publishers’ Marketplace and the Herman Guide listings tend to offer the most information (again, useful for figuring out which agent at the agency to approach), agencies’ websites usually offer the most up-to-date guidelines. I’d advise following them — but checking another source or two is always a good idea.

Especially if you’re not especially fond of copying and pasting your first few pages into the body of an e-mail or into a miniscule box on an online form. It can wreak havoc with formatting.

Querying via form on a website
Those forms are self-explanatory (part of their popularity, I suppose): many of them simply tell aspiring writers to paste their query letters into a form, along with a writing sample. I trust that you can figure them out on your own.

And if you can’t, I probably won’t be able to help: they’re too individualized for me to create general rules of thumb for dealing with ‘em. Sorry about that. Have you considered checking one of the standard agency guides to see if the agency with the troublesome form would accept a mailed query letter instead?

E-mailed query packets
E-mailed queries are not so straightforward, especially if the guidelines (wherever you found them) ask for additional materials. DO NOT, under any circumstances, include attachments in an e-mailed query; virtually every agency in North America has an iron-clad policy against opening unrequested attachments. They’re just too likely to contain viruses.

Hey, I’m not casting aspersions upon your no doubt squeaky-clean computer. I’m just reporting what the process looks like from the other side of the desk.

If the agency’s website SPECIFICALLY asked for attachments, send them in Word (the industry standard), but do not send them as .docx. Many, many agencies are running older versions of Word (on PCs, usually) and will not be able to open .docx files.

Like any file-transferring snafu between an agency and a writer, this is considered the writer’s fault. And no, Millicent won’t e-mail you back, asking you to send a different version. Nor will the agency call upon its crack computer support staff, for the simple reason that, as astonishing as this may seem to those of us living in the Pacific Northwest, NYC-based agencies seldom have an in-house computer expert. Probably because s/he would be so like to tell them to upgrade what version of Word they’re using.

I’m telling you: a little foresight will go a long way toward getting her a document someone at the agency can actually open.

If you happen to be running a recent version of Word, your document may be saved as a .docx automatically, so use the SAVE AS… function to save your document as a Word 97-2004 document (.doc). Mac users, do be aware that your system may allow you to give your documents longer names than an older PC’s system might recognize as valid.

How do you include additional materials without attachments? Copy and paste them into the body of your e-mail, a few skipped lines after the end of your query. Fair warning, though: as I mentioned above, formatting often gets lost in the transition.

Particularly vulnerable, for some reason: double-spacing. Even if you have to change the spacing in the e-mail by hitting the RETURN key at the end of every line, make sure any text you send is double-spaced.

Always start an e-mailed query packet with the query letter itself, then move on to any requested materials in the order they were listed on the website. Unlike a paper query, an e-mailed query need not include date and full address of the recipient, but do open with a salutation: Dear Ms. Smith…

Why? Well, think about it from Ms. Smith’s perspective: wouldn’t a mass e-mail be the most efficient way of broadcasting 2,000 generic Dear Agent queries? Do you really want your e-query mistaken of one of those?

Most of you probably knew most of this, though, right? Let’s move on to a little-known trick o’ the trade — located in the part of the e-mailed query to which writers tend to give the least thought.

The subject line of an e-mailed query
The subject line is key to an e-query’s ending up in the right place, so you are going to want to make that space count. Or at any rate, prevent your e-mail from getting relegated to the spam file.

Most agents prefer writers to include the word QUERY in it, presumably so they don’t mix up your e-mail with that invitation to their high school reunion. If you just heard the agent speak at a conference, include the name of the conference in both the subject line and the first line of your query; many agencies will give priority to post-conference queries.

Conversely, if you already have an in with the agent, make sure to include that in the subject line, too. If you met the agent at a conference and she told you to send her a query (as opposed to sending materials; it happens), write REQUESTED QUERY and the name of the conference in the subject line; if you were lucky enough to garner a referral from an existing client, type QUERY — (Client’s name) REFERRAL.

Getting the picture? Good. Let’s move on to mailed query packets.

Querying the old-fashioned way: on paper
Here, too, the running order is important: the query letter itself should be on the top of the pile, no matter how many pages of material the agency’s website said to send. It needs to be the first thing Millicent sees; she’ll want to read it first.

Underneath the letter, you may stack any pages the guidelines said you could send. Send ONLY the maximum number of pages — if the guidelines said to send ten pages, send only ten, even if that means leaving Millicent in mid-sentence.

Hint: double-check the agency’s guidelines to see whether the number of pages is a hard requirement or an up-to. Often, if the number of pages is significant, the requirements will say something like you may send up to 50 pages. In such cases, if your Chapter 2 ends on page 43, it’s perfectly acceptable to send only 43 pages.

Heck, Millicent might even be grateful for your restraint. She has a lot of reading to do in a day, you know.

Include a title page on top of the pages; it’s traditional, and the information included there will both make you look more professional and render it easier to contact you if the answer is yes. if you don’t know how to format a title page (and yes, Virginia, there is a specific way to do it), please see the aptly-titled TITLE PAGES category on the list at right.

Traditionally, the synopsis comes after manuscript pages, with an author bio always at the very end of any kind of submission packet. (True of book proposals, too, by the way.) Again, though, you’re going to want to read the submission guidelines carefully: a few agencies prefer a 1-page synopsis to precede manuscript pages.

Speaking of book proposals, I know that many agencies’ guidelines say a writer can just go ahead and send them with a query, but speaking as someone who has sold a couple of nonfiction books, I would be hesitant to send one out unsolicited, especially in paper form; that’s a lot of paper to mail, and it’s not as though you can copyright a book idea. Personally, then, I would simply send a query and wait to be asked to send the proposal.

Old-fashioned? Perhaps. But one thing that’s easy to overlook amid all of these conflicting expectations is you’ll almost never go wrong if you just send a query letter without additional materials.

So if you’re in any doubt, keep it simple. Millicent can always ask to see more.

The SASE
Most aspiring writers are aware that every paper query should include a SASE (self-addressed, stamped envelope), but many do not know that a SASE should be large enough and contain sufficient postage for the return of EVERYTHING sent in the query packet, as well as a single-page reply.

That surprised some of you, didn’t it? “Whoa, Anne!” some red-faced brow-knitters exclaim. “What do you mean, it needs to be able to hold everything? I’ve just been sending regular #10 business envelopes as my SASEs, even when I’ve been submitting my entire manuscript!”

Not what the agent of your dreams had in mind. The purpose of the SASE is to send your materials back to you, not merely so the agency doesn’t have to pay postage on a form-letter rejection. Okay, so it’s also so the agency doesn’t have to pay to reject writers, but it’s genuinely for the writer’s protection: do you want your pages wandering off just anywhere?

And then there’s the practical consideration: think how much paper Millicent handles in a week, especially if she happens to work in an agency that permits queriers to include manuscript pages. If she didn’t have a quick and painless way to get all of those pages off her desk as soon as she had rejected them, within a month, she wouldn’t even be able to get to her desk chair.

Within six months, no one would be able to get into the office at all. Poor Millie would be trapped under a mountain of unsolicited submissions, screaming, but nobody would be able to hear her. Paper makes terrific insulation, you know.

Save her from that dreadful fate: send a large enough SASE with enough US stamps — not metered postage, please; you want Millicent to be able to toss it into the nearest mailbox — to get back to you. In order to pull that off if your query packet contains more than 4 pages, you’re probably going to want to send it in a Manila envelope, rather than a business-sized envelope.

That way, there will be plenty of room for the SASE, right?

Traditionally, the SASE goes at the bottom of the pile: present if needed, but not distracting. In years past, it used to be considered kind of stylish to include both an adequately-large SASE with a submission, in case of rejection, AND a business-sized one, in case of acceptance, but in a query packet, that’s likely to strike Millicent as overkill. Besides, these days, she’s every bit as likely to e-mail you a request for more pages as to send it in your SASE.

And that, my friends, is the story of query packets; like so much else in writer-agent relations, the practices were much more streamlined back in the days before the rise of the personal computer, much less the Internet. In fact, a case could be made, and a cogent one, for the popularity of the Internet’s being the cause of each agency’s specifying that it wants different materials in query packets: back when the standard agency guides and word of mouth were the primary ways that writers found out what standards were, pretty much everyone just asked for a query, or query + synopsis.

In fact, the industry truism of yore dictated that a writer should NEVER send manuscript pages or a proposal unless and agent had specifically asked him to do so. Frankly, I think that expectation was a bit easier on writers: there was far less stressful guesswork involved.

So are agencies asking for more materials up front just because they can? Maybe, or maybe some of them just wanted to streamline the rejection process by arranging to have a writing sample on hand as soon as Millicent read the query letter: that way, she can rule out promising book concepts whose writing doesn’t deliver in one contact with the writer, rather than the former two.

Or perhaps — and I’m not saying this is true; I’m merely speculating — providing guidelines that are unlike those of other agencies is a clever means of discovering just how good a prospective client is at following directions; if every agency asks for something slightly different, the Dear Agent queriers who treat every agent on earth as identical are going to stand out like the proverbial sore thumbs, right?

Just in case I’m right on that last one, follow the individual agency’s directions. To the letter. And if that means choosing from amongst several sets of guidelines, pick one and cling to it like a leech.

Trust me, both you and Millicent will feel better if you do. In an often confusing and alienating process, concrete direction can be very reassuring.

Keep up the good work!

How to write a really good query letter, part XI: what do you mean, you want me to talk about my writing credentials?

Janet Leigh shower
You know how I’m always talking about how I glean some of my best ideas for posts from readers’ questions and comments? Quite recently and in our very midst, it happened again. Earlier in this series, thoughtful readers Gayton and Anni were kind enough to bring up an issue that troubles many a conscientious would-be querier and book proposer: what kind of credentials are literary enough to constitute a legitimate platform?

Or, to put it a bit more practically: other than previous publications, what’s going to impress Millicent the agency screener?

This is a terrific question, I think, one that looks deeper than the mere what-might-you-conceivably-include-in-your-pitch list I ran in this summer’s Pitching 101 series (conveniently gathered under the heading of that same name in the archive list at right, for those of you who missed it). And, conveniently enough for my evil plan for the weeks to come, it’s also a fabulous way to get all of you thinking about the author bio that I’m going to be nudging you to write later in the month. (Yes, really — it’s an increasingly-common part of a query packet.)

More to the point of our current series, the question also speaks to an incredibly common insecurity: plenty of aspiring writers — novelists in particular, I notice — become abashed when asked about their platforms, and downright depressed while trying to write the credentials paragraph for their query letters. Even for a writer crammed to the gills with self-esteem tend to wilt a little when confronted with that seemingly hostile agency guide notation, prefers previously published writers.

That’s the kind of statement that makes those talented souls trying to break into the biz wander down the street, grumbling and kicking the nearest tin can. “What credentials do I have?” they murmur mournfully. “It’s a Catch-22: I have to be published in order to get published.”

A not-unreasonable argument, oh can-kickers, but I can’t help feeling that as a querying concern, it’s a trifle misplaced. I ask you: when would you rather learn that an agency would rather represent writers who already have a book or article out, after you queried — or before, when you could save yourself a stamp by not approaching such agents at all?

It may not be nice to hear, but let’s face it: in terms of stamp-consumption, agencies willing to state in print or on their websites that they only want to hobnob with those with clippings are actually doing aspiring writers a favor.

Besides, even the quickest flip through the rest of that agency guide that drove you onto the streets, abusing recyclables, will abundantly demonstrate that there are plenty of wonderful agencies out there that represent first-time writers. Why not start with them, instead of wasting your energies resenting the others?

I hear that can rattling against the curb again, don’t I? “Fine, Anne,” the credentials-impaired reluctantly concede, “I won’t fritter away my time dwelling on the others. But I still have to write a platform paragraph for my query letter, and I have no idea what to say.”

Again, a fair worry. May I make a couple of suggestions for alleviating it? What if you thought of that paragraph as dealing with your book’s selling points, rather than yours personally? And while we’re on the subject of your personal credentials, is it possible that you’re thinking too narrowly?

Those got you to stop kicking that can, didn’t they?

Let me take the second suggestion first, the one about expanding one’s conception of platform. Technically, any fact about your background or the book’s appeal could conceivably be a legitimate platform plank. As long as it might spur readers to buy the book, it’s fair game..

So if you have previous publications, and thus a readership, you’re definitely going to want to mention it — yes, even if those publications don’t happen to be books. Articles are great, as are online publications and even blogs: what you are proving here is that you have an existing audience, one that might conceivably recognize your name enough to pick up a volume in a bookstore.

That, in case you had been wondering, is the primary reason agents harbor a preference for working with previously-published authors, as well as why self-published books don’t tend to work well as platform credentials unless they’ve sold a ton of copies: a previously-published author has already demonstrated that somebody out there is interested in what s/he has to say.

That’s a perfectly legitimate selling point, isn’t it?

But that’s not the only reason that you might want to list any previous publications — and I do mean any — in your query letter. The previously published tend to have an edge because, presumably, they have experience pleasing an editor.

Why might that conceivably be important to an agent? Well, for one thing, that experience implies that the writer in question has met at least one deadline — a perennial concern of agents and editors alike. It shows that the writer can follow directions. It also implies that the writer has at some point in his or her checkered existence successfully accepted editorial feedback without flying into bits — again, something about which agents and editors worry, because a writer unable or unwilling to handle feedback professionally makes their jobs harder.

Getting the picture? Previous publications of ANY sort silently signal that you are a pro. Why wouldn’t you mention any and all that you might have?

The can just bounced off the lamppost again, didn’t it? “I can think of one might good reason, Anne: I wasn’t paid for my past publications.”

The professional response to that is complicated, of course, but here goes: so what?

Seriously, why should it matter, as long as readers got to see your work? Admittedly, Millicent is probably going to be more impressed if you can legitimately state that you have published three short stories in The New Yorker than if you were the periodic book reviewer for your community’s free newspaper, but you had to meet a deadline, didn’t you? You had to conform to submission standards without throwing a tantrum, didn’t you?

Don’t you want the agent of your dreams to be aware of that experience?

Ditto with contest wins and placings, incidentally: since they are tangible proof that others have liked your writing, you’re going to want to mention them in your query letter.

Yes, even if the writing for which you received recognition is completely unlike the manuscript you’re querying. In the first place, what makes you think Millicent has the time to check whether the Edna St. Vincent Millay Award was for poetry, plays, or prose? Even if she made an educated guess that you won for a poem and you are marketing an urban vampire fantasy, she’s still going to regard it, rightly, as a sign that you might conceivably know how to write.

And the down side is?

Successful contest entries also demonstrate — out comes the broken record again — that the writer who won them can, you guessed it, follow directions and meet deadlines. In case the sheer number of times I have brought up these laudable traits hasn’t tipped you off yet, these are surprisingly rare abilities in writers, especially those new to the publishing process.

Why? Well, you didn’t hear it from me, but all too often, neophyte writers are under the impression that they should be concerned with only the artistic side of getting their books published. Artsy writers chafe at deadlines, because they want to write only when inspiration hits; they become enraged at editorial suggestions, because after all, who is the publishing house that bought their manuscript to interfere with their artistic vision? And, if you believe the horror stories agents and editors like to tell in that bar that’s never more than 100 yards from any writers’ conference in North America, plenty of art-loving writers simply throw a fit if anyone at all suggests at any point in the publication process that they should change a sentence or two.

Such writers are, in short, a pain to the agents and editors unfortunate enough to work with them.

But you’re willing to be reasonable, right? And if you’ve published before, in any context, you worked and played well with the editorial staff, didn’t you?

Any particular reason you don’t want Millicent to know that when she’s considering your query?

“Okay, Anne,” the can-kickers admit, “that makes some sense, in theory. But my previously-published writing has nothing to do with my current book! Won’t Millicent just laugh at it?”

Probably not, for precisely the reasons I mentioned above: those publications tell her that you already have an audience (albeit in a different field), that you can follow directions, that you can meet deadlines…need I go on?

Perhaps I do, because the question implies that the asker is unaware that many, many professional authors write in different genres. So if the Millicents of the world discounted journalists who had never written memoirs before, or nonfiction writers who have just produced their first novels, what would we prefer working with previously-published writers even mean, in practice? That they were only interested in reading work by those who already had a book out from a small press — or authors with larger presses already represented by other agents?

Okay, so that is what some of them mean. But most of the time, they’re just looking for writers who have worked with an editor before, have an existing audience…

You know the tune by now, right?

“Back up a minute,” some of you are saying. “What do you mean, many pros write in different book categories? Why on earth would they do that?”

Finances, usually. Most aspiring writers seem unaware of it, but since it’s gotten pretty hard to make a living solely by being a novelist — or from a single book in any category, unless it sells awfully well — authors often supplement their incomes with other writing. Magazine articles, for instance, or nonfiction books. They might even develop another voice and write books in their own genre.

Which is why, in case you had been wondering, Millicent is going to want to hear about your educational degrees and certificates, even if they have nothing to do with your writing.

Yes, really. While an MFA certainly makes for some ECQLC (Eye-Catching Query Letter Candy), so does a master’s degree in anything else, especially to a Millicent whose boss happens to like nonfiction book proposals. While an exciting new novelist is, well, exciting for Millicent to discover, she knows how the business works: if that particular book category’s sales slow, a writer with an unrelated degree might be able to write a book about something else.

If that argument doesn’t appeal to you, try this one on for size: in order to make it through most degree programs, somebody generally needs to be able to follow directions, met deadlines, etc. And you never know whether Millicent or her boss shares an alma mater with you — it shouldn’t make a difference, of course, but occasionally, it does.

Try not to think of it as nepotism. Think of it as the industry’s liking demonstrably smart people.

Speaking of nepotism, Is that a much-dented can I see hurtling in my general direction? “I’m totally confused, Anne,” an aspiring writer with remarkably good aim calls out. “You asking us to cram an awful lot of argument into just three or four lines of letter. Or had you forgotten that this missive must be only a page long?”

No, I hadn’t, oh can-thrower: you’re going to have to be brief.

And that, in case you’d been wondering, is why agents and editors who talk about platforms at conferences so often use celebrities as examples: the market appeal of their names may be described very briefly — not an insignificant advantage in a context where only a 1-page argument is permitted.

It takes only a couple of words to explain that an author had been a Monkee, after all.

The more visible one is, the higher one’s platform, generally speaking. Try not to get huffy about that: it’s purely a marketing reality. (If you are puzzled about why Millicent might believe that already-existing fame might prove useful in moving some books, all I can say is that maybe you should get out more.)

Yet fame and platform are not synonymous, as many aspiring writers depress themselves by believing: fame is just one of the better-known ways to construct one. Another way is by establishing one’s credibility as the teller of a particular story.

Again, nonfiction book proposers have been expected to do this for quite some time, but it often doesn’t occur to novelists or even memoirists that their credibility might be a factor in how Millicent responds to their queries. Obviously, one’s 9 years as a marriage counselor, would add credibility to one’s self-help book for couples experiencing problems sharing the medicine cabinet — so why wouldn’t that same experience add credibility to a memoir on the same subject, or even a novel?

Don’t believe me? Would it surprise you to learn that although my doctorate has absolutely nothing to do with the subject matter of my memoir, my agents mentioned it every time they pitched the book? Or the novel she pitched after it?

Why? For the same reason that any skilled lawyer would establish my credentials if I were called as a witness to a crime: my Ph.D. would certainly not make me a better observer of a hit-and-run accident, but it would tend to make the jury believe that I was a reasonable human being.

A personal platform, I have been known to say over and over again like a mantra, is like a pitch for oneself, rather than one’s book: whereas a pitch makes it plain to people in the industry why the book is marketable and to whom, the platform demonstrates why people in the media – might be interested in interviewing the author.

So while your extensive background as a supermodel might not be relevant to your credibility if you are writing the definitive book on weevils, for instance, it would most assuredly mean that you would be a welcome guest on TV shows. Perhaps not to talk about weevils, but hey, any publicity you can garner is bound to be good for your book, right?

Which is yet another reason that celebrities enjoy a considerable advantage in marketing their books. Case in point, as gleaned from the original Publishers’ Marketplace announcement of the sale:

Jenna Bush’s ANA’S STORY: A Journey of Hope, based on her experiences working with UNICEF in Central America, focusing on a seventeen-year-old single mother who was orphaned at a young age and is living with HIV, with photographs by Mia Baxter, to Kate Jackson at Harper Children’s, for publication in fall 2007 (Harper says they’ll print about 500,000 copies), by Robert Barnett at Williams & Connolly (world). Her proceeds will go to UNICEF, where she is working as an intern.

Hands up, anyone who thinks that the phrase First Daughter appeared nowhere in the query for this book.

I haven’t read the book in question, but I find this listing a miracle of platform-raising, both for what it says and what it doesn’t say. Plenty of people write books based upon time living and working abroad, and a YA book of this sort is certainly a good idea. However, this is an unheard-of run for such a volume, so we must look elsewhere for an explanation of what made the publisher decide that this particular YA book is so very valuable: the author is, of course, the President’s daughter, presumably following in the well-worn footsteps of Amy Carter, the author of a YA book herself.

Amy Carter, however, was not summarily ejected from any major Latin American country for hardcore partying at any point in her long and colorful career, unlike Ms. Bush and her sister. (How much carousing would one have to do to be declared undesirable in Rio, one wonders?) Ms. Carter did occasionally turn up chained to South African embassies next to Abbie Hoffman during the bad old days of apartheid, though, if memory serves.

It just goes to show you: when you’re building a platform, any kind of fame is a selling point.

Some cans have started their forward motion again, haven’t they? “All that sounds great, Anne — for folks who happen to have previous publications, degrees, or presidents for fathers. All I have is 27 years volunteering in a hospice, which provided the inspiration for my novel, HOSPICE HA-HAS. What am I supposed to use for a platform?”

Um, how about those 27 years of experience directly applicable to the book?

Again, it doesn’t matter whether you were paid or not — ANY experience that makes you an expert on your topic is worth including in your platform. Extensive interviews you’ve done on the subject, for instance, or years of reading.

Seeing where I’m going with this? If you do not already have a platform that makes the case that you are an expert in your subject area, you can go out and get some.

I’m quite serious about this — constructed platforms can be every bit as convincing ECQLC as professional ones. So why not spend the fall making a wise time investment or two?

Think about it: if you’re writing about wild animals, what’s a better use of your time, sitting around for six months regretting that you don’t have a doctorate in zoology, or spending every other Saturday volunteering at your local zoo? I’m betting that Millicent is going to want to read the manuscript by the lady who fondles juvenile tigers in her spare time.

Or if your subject matter is not conducive to practical application, why not approach your local free paper with an article idea? Heck, with the current level of layoffs in journalism, you might try the local not-free paper, too — good unpaid labor is hard to come by.

You’re an expert in something, right?

If you’d rather not beard an editor face-to-face, the Internet is rife with writing opportunities. Fair warning, though: Millicent is unlikely to regard a blog as a writing gig per se; if it’s going to impress her, it will be due to its potential as a promotional platform for your book and your understanding of the Internet, whose promotional potential the major publishing houses have been slow to exploit.

Conference goers, are those statements from the dais about how agents now expect to see some sort of writing credential in a query letter making more sense now? The folks who spout those sentiments almost certainly were not thinking only of books; they meant the kind of credential that a good writer with persistence can manage to get.

Think of it as DIY ECQLC.

Ready to stop abusing that can yet? No? “Okay, Anne,” some impatient souls say, “I can see where this would be very good advice for a writer who was halfway through her first novel, or even someone who is still a few months away from being ready to query. But I’ve been querying my book for a few years now — perhaps not many agents at a time, but I’ve been persistent. As much as I would love to take a season or two off to build up some ECQLC, I barely have time to get out a query a month and still write. Any advice for me, something that I can apply to my already-existing query letter to beef up my platform paragraph?”

This kind of question drives those of us who teach querying nuts, just so you know; asking something like it is not typically a particularly good way to become teacher’s pet in a conference seminar. Basically, my straw man is saying, “I’m not willing to put in the time to follow the advice you’ve already given — how may I get the same results with less work?”

Shame on you, straw man. Go ask the wizard to give you some brains.

But I have to say, I understand our stuffed friend’s frustration: good writers who have not yet cracked the query code often send out letters for years without landing an agent. So I’m going to go ahead and answer the question.

The quickest way to upgrade a manuscript’s apparent marketability in Millicent’s eyes is to add statistics to the platform paragraph, demonstrating that your target market is larger than she might think. For this tactic to work, though, you’re going to have to make the case that the target market you identify is likely to be interested in your book.

This advice should sound a bit familiar to those of you who hung out here at Author! Author! during this summer’s Pitching 101 series, as well as to anyone who has ever written a nonfiction book proposal, yet it often seems to come as a shock to novelists and memoirists that the market appeal of their manuscripts is not self-evident.

The single best thing you can do for your querying prospects is to assume that it isn’t.

Why? Well, among other things, it may prompt you to do a spot of market research. Who is your target reader, and why does s/he need your book? Not in general terms, but specifically: what in particular will appeal to him or her? What will she learn? Why will she enjoy it?

Yes, yes: the beautifully-written summary paragraph that presents your premise or argument intriguingly will go a long way toward answering that last question, but a well-argued platform paragraph can only bolster the book’s appeal. Don’t go overboard and claim that everyone in the continental U.S. will rush out and buy your book; instead, give a couple of interesting (and truthful) selling points that would render your book attractive to your target reader.

Again, why? Well, I hate to be the one to break it to you, but if Millicent gets to the end of your query letter and doesn’t still doesn’t know what your manuscript’s appeal to an already-established market is, she is very, very unlikely to ask to see the manuscript.

Yes, even if the query letter is very well written. Remember, she’s on the business side of the business; you’re on the artistic side.

No cans seem to be flying at my head this time, but I do spot a few raised hands. “Okay, Anne,” some ECQLC-seekers murmur wearily, “I can understand how each of these types of platform might appeal to Millicent. But heavens, woman, make up your mind! You’ve told us to put two very different things in a single paragraph: a statement of our credentials, up to and including our possibly irrelevant academic degrees and any years we might have spent on television, and an argument for why the book is marketable, complete with supporting statistics. Can’t I just pick one and be done with it?”

You could — and should, if that’s the best way to produce an intriguing, brief platform. However, for most aspiring writers, a composite paragraph pulling from several different types of selling point makes the most credible case.

In other words, you’re the one who is going to have to make up your mind. I’m just the advice-giver here; it’s your book. Which is the most important reason why the query should make your credentials shine.

Your mother is not the only one who should be proud of you, after all; let Millicent know why she should be as well. Keep up the good work!

How to write a really good query letter, part X: making the book sound like a real page-turner

Did everyone have a delightful Labor Day weekend — or, even better, one filled with productive writing and/or querying time?

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst.

The last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable. Contrary to what most aspiring writers seem to think, that’s not necessarily self-evident in a plot description for an interesting book, or even an exciting one.

You’d be surprised at how many query letters for genuinely interesting books fail to make them sound so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the books being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query letter is a writing sample, just as much as the manuscript is.

Long-time readers of this blog, please open your hymnals and sing along: realistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

And that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a book’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many samples out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues. But first, let’s recap what we’ve covered so far, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?

(22) Wait — have I given any indication in the letter who my target audience IS?

(23) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?

(24) Have I mentioned the book category within the first paragraph of my letter?

(25) When I mentioned the book category, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?

(26) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?

(27) If I am querying nonfiction, have I made my platform absolutely plain? Would even a reader in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?

(28) Have I made any of the standard mistakes, the ones about which agents often complain?

Anyone being kept up at night by any of those, or experiencing any difficulties in putting one or more into practice? If so, please speak up — my goal here is to be helpful.

While you’re framing your questions, let’s get back to the imperative to be interesting.

(29) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

she’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

she’s a ditsy cheerleader, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Get the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(30) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(30) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(31) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context: your garden-variety query letter is stuffed to the brim with simple declarative sentences (or with four-line beauties with two semicolons in them). As in,

I have written a book called Straightforward Metaphors. I hope you will be interested in representing it. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA. Today, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem?

As I have argued about manuscripts, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line. Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning.

After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(32) Have I avoided the passive voice altogether in my query letter?
Avoiding the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it — most professional readers have been trained to believe passive voice equals poor writing, inherently.

Yes, I was aware that you already knew that. I bring it up, though, because when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses: on an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(33) Does my summary make my protagonist come across as the primary actor in an exciting drama?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in earlier posts (see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations.

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it.

(34) Is my query letter in correspondence format, with indented paragraphs?
For a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder.

(35) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned earlier in this series, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!