Whether you're a die-hard fan of the iPhone or you're more of a Samsung swinger, there's no disputing the fact that we can all learn a lot from Apple Inc.
Through the gadgets and services, the company has made breakthroughs in innovation, tech, art and design that we never saw coming -- until we took them take for granted.
And now they're bringing some of their wisdom to you, the friendly consumer.
Apple on Wednesday launched 'Today At Apple', a series of educational sessions that will be running across 495 of their global stores in May to teach you how to master the skills that define their gadget range.
Apple
"At the heart of every Apple store is the desire to educate and inspire the communities we serve," Angela Ahrendt, Apple's senior vice president of retail said.
"'Today at Apple' is one of the ways we're evolving our experience to better serve local customers and entrepreneurs."
The program is free, with each session focusing on the features of Apple products across all skill levels. They'll cover everything from coding and design to shooting and editing photos on an iPhone.
'Photo Lab' will help the more accomplished photographers among us to take their shots further (the same logic applies to 'Music Lab'), while 'Teacher Tuesday' will focus on new ways teachers can bring technology into their classrooms.
Apple
Select stores will also be bringing in artists and musicians to talk about crafting and sharing their creative process.
Each store will have a mobile display, so you can check out what's on and where this May.
This is an initiative we can get behind. All we can hope is that things run a little more smoothly than the ever-chaotic Genius Bar.
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