Today, we announce global relationships with Moat, Integral Ad Science, Nielsen DAR, and comScore vCE as we help marketers measure the impact of their ad campaigns.
Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.
Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.
As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
It’s been a huge week at Mobile World Congress in Barcelona with brands taking the wrapper off of huge launches. Every player in the tech industry has been here and people have been turning to Twitter all week to see what’s happening.
It’s been a huge week at Mobile World Congress in Barcelona with brands taking the wrapper off of huge launches. Every player in the tech industry has been here and people have been turning to Twitter all week to see what’s happening.
Next week Twitter will be in Barcelona for this year’s Mobile World Congress. It’s a massive global event that brings more than 100,000 people together for the latest in mobile technology. The devices at the heart of #MWC17 are also at the heart of Twitter, which connects a growing global audience to what’s happening.
Custom profiles in Direct Messages make getting help on Twitter more human and personalized. They can also be used to add context and personality to bots & other automated experiences.