- published: 22 Apr 2013
- views: 13435
Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes. These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another four "P"’s are added to sport marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sport marketing mix."
Sport marketing is an element of sports promotion which involves a wide variety of sectors of the sport industry including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations.
Sport (UK) or sports (US) are all forms of usually competitive physical activity or games which, through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing entertainment to participants, and in some cases, spectators. Usually the contest or game is between two sides, each attempting to exceed the other. Some sports allow a tie game; others provide tie-breaking methods, to ensure one winner and one loser. A number of such two-sided contests may be arranged in a tournament producing a champion. Many sports leagues make an annual champion by arranging games in a regular sports season, followed in some cases by playoffs. Hundreds of sports exist, from those between single contestants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. In certain sports such as racing, many contestants may compete, each against all with one winner.
Sport is generally recognised as activities which are based in physical athleticism or physical dexterity, with the largest major competitions such as the Olympic Games admitting only sports meeting this definition, and other organisations such as the Council of Europe using definitions precluding activities without a physical element from classification as sports. However, a number of competitive, but non-physical, activities claim recognition as mind sports. The International Olympic Committee (through ARISF) recognises both chess and bridge as bona fide sports, and SportAccord, the international sports federation association, recognises five non-physical sports, although limits the number of mind games which can be admitted as sports.
Mike Grahl from the Milwaukee Bucks speaks as part of the 2014 AMA Regional Conference at the UW-Whitewater College of Business and Economics.
Program director Josh Mora explains what students can expect from Full Sail University's Sports Marketing & Media degree program. http://w.fullsail.edu/sportsmarketingmedia This program helps train students to become media-savvy marketing professionals who understand how to bridge the gap between traditional sports marketing and the vast opportunities available today, through courses in sports marketing strategies, sales and sponsorships, sports law, marketing research, and more.
Spend the day behind the scenes with Oregon IMG Sports Marketing, the team responsible for helping our biggest supporters get involved.
This video is part of the WebBook "Sports . . . More Than Just the Score." As the first sports marketing book developed specifically for high school students it continues to evolve with the industry. For more information, visit TheMarketingTeacher.com .
Ramiro Lehera, one of our sports management lecturers, shares his top tips for a successful career in sports marketing and management. Find out more about our Master of Business Administration (Sports Management) on our website: http://www.torrens.edu.au/courses/sports-management
Aimee Bateman, founder of Careercake.com (http://careercake.com) interviews Simon Rowe, Community Sponsorship Manager at The Welsh Rugby Union. The business side of sport is a very competitive industry. He tells me how he made it and how you can too! Connect with me on Twitter: http://twitter.com/careercaketv And on Facebook: http://facebook.com/careercakecom
Gone are the days when having a franchise player on your team, or winning the title were sufficient marketing tactics. These days professional sports organizations need to think like cutting-edge marketers. How does that work for sports marketing? What are the advantages and disadvantages that a professional team has over more traditional brands? Peter Stringer, VP of digital media for the Boston Celtics, speaks to iMedia about the advantages a team has when it comes to marketing, one of the biggest challenges that the Boston Celtics face, and how new tech has upped their game. For the full article go to: http://www.imediaconnection.com/articles/videos/1606-video-articles/160601-peter-stringer-the-advantages-and-disadvantages-in-sports-marketing/ Music: Josh Woodward - Cherubs - joshwood...
La industria del deporte se ha convertido en una de las mayores a nivel mundial. La inversión de marcas en eventos deportivos de todo tipo forma parte de la estrategia de miles de compañías que buscan rentabilizar estos esfuerzos y traducirlos en un aumento de ventas, en reforzar el posicionamiento de su marca o en vincularla a unos valores específicos. En este contexto, nuestro equipo de especialistas en marketing deportivo y patrocinio analiza y define las estrategias de patrocinio deportivo de nuestros clientes con un doble objetivo en mente, asegurar el retorno de la inversión realizada y maximizar el aprovechamiento mediático de la esponsorización.
Mike Grahl from the Milwaukee Bucks speaks as part of the 2014 AMA Regional Conference at the UW-Whitewater College of Business and Economics.
Program director Josh Mora explains what students can expect from Full Sail University's Sports Marketing & Media degree program. http://w.fullsail.edu/sportsmarketingmedia This program helps train students to become media-savvy marketing professionals who understand how to bridge the gap between traditional sports marketing and the vast opportunities available today, through courses in sports marketing strategies, sales and sponsorships, sports law, marketing research, and more.
Spend the day behind the scenes with Oregon IMG Sports Marketing, the team responsible for helping our biggest supporters get involved.
This video is part of the WebBook "Sports . . . More Than Just the Score." As the first sports marketing book developed specifically for high school students it continues to evolve with the industry. For more information, visit TheMarketingTeacher.com .
Ramiro Lehera, one of our sports management lecturers, shares his top tips for a successful career in sports marketing and management. Find out more about our Master of Business Administration (Sports Management) on our website: http://www.torrens.edu.au/courses/sports-management
Aimee Bateman, founder of Careercake.com (http://careercake.com) interviews Simon Rowe, Community Sponsorship Manager at The Welsh Rugby Union. The business side of sport is a very competitive industry. He tells me how he made it and how you can too! Connect with me on Twitter: http://twitter.com/careercaketv And on Facebook: http://facebook.com/careercakecom
Gone are the days when having a franchise player on your team, or winning the title were sufficient marketing tactics. These days professional sports organizations need to think like cutting-edge marketers. How does that work for sports marketing? What are the advantages and disadvantages that a professional team has over more traditional brands? Peter Stringer, VP of digital media for the Boston Celtics, speaks to iMedia about the advantages a team has when it comes to marketing, one of the biggest challenges that the Boston Celtics face, and how new tech has upped their game. For the full article go to: http://www.imediaconnection.com/articles/videos/1606-video-articles/160601-peter-stringer-the-advantages-and-disadvantages-in-sports-marketing/ Music: Josh Woodward - Cherubs - joshwood...
La industria del deporte se ha convertido en una de las mayores a nivel mundial. La inversión de marcas en eventos deportivos de todo tipo forma parte de la estrategia de miles de compañías que buscan rentabilizar estos esfuerzos y traducirlos en un aumento de ventas, en reforzar el posicionamiento de su marca o en vincularla a unos valores específicos. En este contexto, nuestro equipo de especialistas en marketing deportivo y patrocinio analiza y define las estrategias de patrocinio deportivo de nuestros clientes con un doble objetivo en mente, asegurar el retorno de la inversión realizada y maximizar el aprovechamiento mediático de la esponsorización.
http://sportbusinessschoolfinland.com/sbsf/news/future-of-sport-marketing/ Haaga-Helia, The future of Sport Marketing 2015, eSports, Mr. Johan Järvinen