Today, you can find an app for nearly everything, including fundraising. With smartphones reaching near-ubiquity in most parts of the world, charities, nonprofits, and non-governmental organisations are pushing their money-raising campaigns to mobile devices through fundraising apps, responsive website designs, and text-to-give programs.
Besides making it more convenient for donors to support their favourite charities and social initiatives, many apps in this space are also free to download, which is a major “selling point”. Another selling point for many fundraising apps, especially the complex ones, is that they make content accessible without requiring you to have an active data connection – an option that is not available with websites.
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