Taste
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Taste
taste.com.au is Australia’s number one food and lifestyle brand, as well as the number one paid app in the Food and Drinks category in the App Store.
taste.com.au is the only platform in Australia to provide all of your food needs in one place. Whether you want a simple dinner idea, gluten free recipes, a complete family meal plan or to cook alongside other Australians by counting yourself in to the recipe of the day, it’s all accessible at the click of a button.
"Taste is an essential part of our consumers lives – it is the place they turn to plan their meals, discover new products and seek inspiration.” Fiona Nilsson
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Taste
The taste.com.au newspaper liftout provides all the information needed to shop & cook for family & friends on all occasions. Recipes are based on fresh, seasonal ingredients and pantry staples and cooking techniques are straightforward or easy to master.
The taste.com.au liftout also goes outside the home kitchen to experience the state’s best restaurants, cafes and bars and providores. We talk to chefs, seek inspiration from the producers, and look for inspiration from food lovers.
The newspaper liftout stimulates the readers’ minds and tastebuds by giving them access to Australia’s most experienced food writers and it celebrates the best local talent and represents Australian food culture.
The taste.com.au liftout appears in News Corp Australia's five major metropolitan mastheads every week.
Key Facts
1,725,000
Readership
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016.
Magazine
taste.com.au Magazine
With high impact design; modern, clean and graphic, taste.com.au magazine looks like no other Australian food magazine. Big bold sumptuous photography against plenty of white space makes food the true hero ensuring the magazine has the broadest possible reach.
Australia’s first fully integrated magazine experience is immersive, active, interactive and ultimately, addictive. Everything that is exciting and refreshing about food and cooking, all that the modern woman wants right now – thanks to taste.com.au’s up-to-the-minute insights.
The taste.com.au magazine app for iPad has enhanced features such as the popular 'cook mode' recipe format and exciting animations that bring our content to life. The app is fun and easy to use and has strong levels of support from digital partners to drive visibility and awareness. Bespoke advertising solutions are available to capitalise on this interactive environment and further engage the consumer. An extension of this app is a custom product for iPhone, providing the means for taste.com.au magazine to be a truly mobile product and reflect the way today’s consumers incorporate food and media into their daily lives.
Digital
taste.com.au
taste.com.au is Australia’s number one food and recipe website, a position it has consistently maintained over the past 6 years.
The site now achieves over 1.9m UA’s per month and has over 480,000 loyal members. Taste not only achieves scale but also has an audience that is highly engaged with the average user spending 18 minutes per session.
taste.com.au is available across multiple devices, ensuring our audience can interact with us however and wherever they want.
In the last 2 years, mobile traffic on taste.com.au has grown 574%, meaning that more than half of taste.com.au visits are on mobile!
Mobile devices are an integral part of consumers lives and so at taste.com.au, we want to make it easy for our audience to view and use our content whenever and however they like.
Key Facts
34,946,000
Page views
3,850,000
Unique Audience
12,577,000
Sessions
3.267020771
Sessions per person
0:06:31
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
App
taste.com.au App
Providing portable access to all of taste.com.au 24,000 recipes the taste.com.au mobile app has received over 460,000 downloads to date. The taste.com.au app is now the number 1 purchased app in the food and drinks category in iTunes (March 2013).
Perfect for positioning your message whilst consumers are on the go and in the supermarket considering what to cook.