BRAND OVERVIEW

Good Weekend is the premier magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for almost 1 million Australians in two major states.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Download the Good Weekend Media Kit

Download the Good Weekend Short Credentials

View Good Weekend ad specs

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GOOD WEEKEND STYLE ISSUE:
Featuring Mother's Day Gift Guide

Good Weekend's Style Issue will feature the first ever Good Weekend Mother’s Day gift guide, perfectly timed to publish the week before Mother's Day .

The Good Weekend Style Issue celebrates the people who make our world more beautiful, and more functional. Drawing on the very best from the worlds of fashion, art and architecture, the Style issue will celebrate those practitioners who think outside the box.

Lavishly illustrated and photographed, this issue of Good Weekend will be one to keep, with inspiration and beauty on every page.

Printed on high quality 75gsm glossy stock, reach a premium audience with the Good Weekend Style Issue and Mother's Day Gift Guide.

For more information on this very special issue, please download the flyer below or contact your Fairfax Media representative.

Booking Deadline: Thursday April 13, 2017
Material Deadline: Wednesday April 26, 2017

 

Demographics

Gender
48% Male
52% Female
Age
  • 6% 14 to 29
  • 14% 30 to 44
  • 38% 45 to 64
  • 42% 65 Plus
Social Grade
  • 36% Social Grade A
  • 27% Social Grade B
  • 18% Social Grade C1
  • 13% Social Grade C2
  • 7% Social Grade DE
Income
  • 11% Less than $40,000 per year
  • 22% $40,000-$79,999 per year
  • 15% $80,000-$119,999 per year
  • 23% $120,000 or more per year
Lifestage
7% S.I.N.K.S
9% D.I.N.K.S
18% Families
48% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 16% Business Decision Makers
  • 3% Technical Trades
  • 2% Community & Personal Services
  • 8% Clerical & Administrative
  • 2% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Feb 2017 | Nielsen Digital Ratings Monthly Feb 2017.

Print readership

  • NSW
    501,000
  • VIC
    367,000
  • Total
    868,000

Print overview

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Feb 2017 | Figures are Average Issue Readership.

GET IN TOUCH

Nerissa Corbett
Brands and Audiences Director, Prestige
Fairfax Media
+61 (02) 9282 2096 Email Nerissa Corbett
Lauren McIntyre
Brands and Audiences Manager, Prestige
Fairfax Media
+61(02) 9282 1064 Email Lauren McIntyre