Grown-up Lego fans are spitting bricks after being banned from visiting Melbourne's new construction toy mecca.
Chadstone shopping centre's Legoland Discovery Centre, the first of its kind in the southern hemisphere, opened on Tuesday.
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Lego miniature Melbourne opens at Chadstone
A new Lego Discovery Centre has opened in Melbourne, the only one of its kind in the southern hemisphere.
But some adult fans who had been eagerly awaiting opening day were left disappointed when they discovered they would not be let in unless accompanied by a child.
The centre is designed for children aged between 3 and 10, and management says it is simply not suitable for adults. But some blockheads are fuming that their pre-purchased annual tickets are now worthless.
One even contacted the Victorian Equal Opportunity & Human Rights Commission to find out whether the ban was legal, while another threatened to take Legoland to VCAT.
Unlike Legoland theme parks, Legoland Discovery Centres are aimed squarely at young children. Attractions inside include soft play areas, brick pools and birthday rooms as well as an intricate model of Melbourne with a beach, MCG and Flinders St Station.
Adult Lego fans like 28-year-old Dave King of Brunswick East want the centre to be open to anyone, irrespective of age.
"I have enjoyed Lego for as long as I can remember, and it's pretty disappointing. Will I be banned from seeing the next Disney or Pixar movie next?" Mr King said.
"As someone who has recently quit drinking, I am looking for fun things to do over the weekend to fill my time. An afternoon at a Legoland show sounds like an awesome time."
On Facebook, the park has received several one-star reviews from outraged Adult Fans of Lego, as they are known.
"Absolutely disgusted to hear that you will discriminate on grounds of age," wrote Mark Robinson. "I hope you've done your homework on this one because I will be making a complaint to VCAT if you knock me back on the grounds of age and I will encourage others to do so as well."
Luke Robinson complained he had purchased a $77 annual pass to Legoland, only to be turned away at the door.
Annaleise Ronzan, group ambassador at the official Melbourne Lego User Group, said the centre was obviously not for adults.
"I think all our members are quite respectful and understanding, because it's a playzone for children. I'm a mum, and I got to go yesterday with my son, and he had a fantastic time.
"But I don't particularly want to play in foam pits, or ride a tiny train.
Legoland Discovery Centre says its facilities are "not suitable or designed for adults".
"They are small, indoor children's attractions similar to children's play centres," a spokeswoman said.
The centre plans to host monthly adults-only nights, the spokeswoman said.
Software developer Michael Dolley can understand Legoland's policy, but laments the discrimination that comes attached to being an Adult Fan of Lego.
"When I was attending the first Sydney Brick Show, and was taking photos, I was told off by a woman who thought I was taking photos of her grandchildren.
"It's probably worse as a male AFOL because there's a lot of assumption that males hanging about areas where children are going to be are automatically a threat."