State of Play: Harnessing Programmatic Direct

Upfront season 2017 is approaching, and both publishers and advertisers alike are getting ready to make the most of it. In past years, this meant you had to negotiate and execute every upfront deal directly. But Programmatic Direct in DoubleClick can help you navigate upfront season with greater efficiency, with a wide range of buying and selling options compared to just traditional reservations.

Check out our State of Play for the first quarter of 2017 to learn how Programmatic Direct can help you transact deals more efficiently, and reach the audiences you need.