today
Godfrey’s Guide: Bobbi Brown’s Amazing New Book
The beauty guru/wildly successful entrepreneur/bestselling author/mom of three Bobbi Brown is full of good ideas; the one that sticks in my head yet I somehow have never managed to implement...read more
Day 18: Better than Basics
At first sight, this look is as straightforward as it gets, but each individual piece is actually a refined version of itself: The chinos are cut slim and low to...read more
Earlier this week
Day 17: Rock Solids
The trick to successfully mixing similar solids like navy and black is to go after varying levels of volume and fabric weight. (As a rule of thumb, stick to a...
Day 16: The Jean Genie
A good denim jacket is a lot like your high school BFF: Once you’ve found the one, you’ll treasure it forever. It’s a true closet chameleon, making even the...
Post-Baby Haircolor: Before and After
With the prospect of going back to work after her maternity leave looming, our deputy editor and newly minted mama to four-month-old Sonny, Kate Wolfson, had close to a year’s...
The Dark Side of Genetic Testing + Other Stories
Every week, we corral the best wellness stories from around the internet—just in time for your weekend bookmarking. This week: The murky area around FDA approvals for genetic testing, the...
Day 15: Head-to-Toe
When done right, an all-black look has drama and romance in spades without requiring much effort. To make up for the tonal palette, choose pieces with interesting, exaggerated shapes: A...
Day 14: Extra Credit
This frothy, ruffled floral mini doesn’t require much help—it’s the ultimate insta-outfit for day or date—any add-ons, like layerable jewelry, dainty wristlet, and Stella McCartney’s loafer slides in varying degrees...
Day 13: Hot Date
Take your everyday black trousers out for a dinner date with a few sexy tweaks: a skintight bodysuit to start (Khaite’s sleeveless, plunging iteration is our go-to), a cropped textured...
Staff Obsessions for Getting the goop Glow
There's more than one way to get the goop glow—as a quick tour of our offices (and its fresh-faced, seemingly makeup-less occupants) reveals. ...
goop Hometown Guide: San Francisco
Thea Baumann grew up in Palo Alto and spent her first few years as a chef in San Francisco, so her tips are as nostalgic as they are spot-on. Case...
Day 12: Pump up the Volume
Start with a fits-like-a-glove base layer—like a skintight, deep-V bodysuit—and gradually scale from there with slouchy army pants and a boyish, oversized blazer. Meanwhile, a swipe of red lipstick and...
GP's Picks
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Why Perfume is the Last—and Perhaps Most Important—Frontier In Clean Beauty
“Transparent” would seem the perfect word to describe a bottle of perfume—you...
goop Hometown Guide: San Francisco
Thea Baumann grew up in Palo Alto and spent her first few...
Dim Sum for Dummies—Plus, Our Favorite Spots Around the World
While it’s undeniably one of our favorite foods, the entire dim sum...
Be
Clean Beauty Swap: Taylor Carlson
Our very own Taylor Carlson has a beauty routine that looks like...
Make
The goop Fast Food Guide
Summer’s (almost) here, which means the next family trip is just around...
Activated Charcoal Chai—and 3 Other Wellness Drinks That Actually Taste Fantastic
We’re big fans of ingestible wellness around here (see our story on...
From the goop Kitchen: Curry Chicken Salad
We like to make a big batch of this and snack on...
Get
Godfrey’s Guide: Bobbi Brown’s Amazing New Book
The beauty guru/wildly successful entrepreneur/bestselling author/mom of three Bobbi Brown is full...
Day 18: Better than Basics
At first sight, this look is as straightforward as it gets, but...
Fashion Uniform: Trench + Jeans + Sneaker
Nailing the right outfit on the days when the range of temperatures...
Do
Godfrey’s Guide: Bobbi Brown’s Amazing New Book
The beauty guru/wildly successful entrepreneur/bestselling author/mom of three Bobbi Brown is full...
Godfrey’s Guide: Bodysuit Beauty
This little goop care package is Jean Godfrey June's take on a...
Ask Jean: Flattering Spring Color?
Are there makeup trends for spring I need to know about? ...
See
The Podcasts We’re Streaming Now
Nothing makes a long road trip (or commute) fly like great storytelling....
Our Favorite Berlin Concept Shop Is Expanding
When it comes to concept shops, Andreas Murkudis is a true OG,...
“The Female Lead:” A New Book about Women Leaders for the Next Generation
“We have to educate women to teach their sons to respect their...