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Social media punters, customers and even the share market have pummelled embattled carrier United Airlines after a video emerged of a bloodied man being forcibly removed from a flight.
By Tuesday evening, it was time for the late-night hosts to stick the knife in.
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The comedian also took aim at the way United bungled their corporate messaging as the controversy gathered more and more momentum. The airline's chief executive released a statement regretting that police had to "re-accomodate" passengers.
"Re-accomodate?" Kimmel asked in disbelief. "That's like saying we re-accomodated El Chapo out of Mexico. That's such sanitised, say nothing, take no responsibility, corporate BS-speak. I'm surprised the guy who sent that tweet didn't vomit."
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But the knock-out punch came when Kimmel introduced a parody of a United Airlines advertisement. The video proposes a new company slogan: "F--- you."
"We're United Airlines," the air hostess says in the clip. "You do what we say, when we say. And there won't be a problem. Capiche? If we say you fly, you fly. If not, tough.
United Airlines was an easy target for late-night host Jimmy Kimmel. Photo: ABC
"Give us a problem, and we'll drag your ass off the plane. And if you resist, we'll beat you so badly you'll be using your own face as a floatation device."