Recent Press Releases

• Inclusion of Mobile & Desktop Ads Improves Cross-Media Campaign Effectiveness Across Brand Impact Metrics, According to IAB Research
  01.13.17
• Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
  12.28.16
• IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry To 'Count-on-Begin-to-Render' Model
  12.20.16
• IAB Tech Lab Releases Guidance for Transitioning Video Ads From Flash to HTML5/JavaScript
  12.20.16