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IAB - Interactive Advertising Bureau
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IAB empowers the media and marketing industries to thrive in the digital economy.
IAB empowers the media and marketing industries to thrive in the digital economy.

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IAB - Interactive Advertising Bureau's posts

Thanks again to all #IABALM 2017 participants, sponsors, and attendees! Check out highlights from all 3 days here: http://bit.ly/2eKPE6x

Hearst’s Digital Head Says Mobile Platforms Should Share More Revenue With Publishers http://bit.ly/2kresU3 via Adweek

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There’s a revolution taking place in the living room with big implications for brands. Read the OTT Video Overview: http://bit.ly/2krbM8X 

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Full playlist of #IABALM video highlights now available: http://bit.ly/2kncqDR

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IAB Tech Lab Lab revamps Content Taxonomy standardization project http://bit.ly/2kdontM via Marketing Dive



The Wall Street Journal CMO Today’s top story this morning is IAB's Randall Rothenberg call on the industry to stop fake news. #IABALM http://on.wsj.com/2kmJYmg


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The Wall Street Journal CMO Today’s top story this morning is IAB's Randall Rothenberg call on the industry to stop fake news. #IABALM http://on.wsj.com/2kmJYmg


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IAB & JIAA announced the formation of IAB Japan, will be 43rd national licensee in IAB Global Network #IABALM http://bit.ly/2jndIj8
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According to IAB ‘Outlook for Data’ Study, Measurement & Attribution to Be Top Industry Focus in 2017 http://bit.ly/2jvaqFq #IABALM
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Emily Bell from the Tow Center for Digital Journalism and Washington Post's Emilio Garcia-Ruiz and Shailesh Prakash speak at #IABALM on news, platforms & future of democracy 
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