![Tesla has ascended into the realm of so-called story stocks - companies that have bewitched investors because their ...](/web/20170409115517im_/http://www.theage.com.au/content/dam/images/g/r/t/f/c/z/image.related.wideLandscape.460x259.gvfls7.png/1491573968710.jpg)
Tesla has something hotter to sell than cars: Its story
Tesla has ascended into a rarefied realm of so-called story stocks - companies that have so bewitched investors that their share prices are impervious to any traditional valuation measures because their stories are simply too good not to be true.