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Copyrighted materials and Twitter Ads

You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of products or services that distribute or facilitate access to materials that infringe the copyright of others globally.

In addition, Twitter will respond to reports of alleged copyright infringement, which includes copyright infringement in promoted content. For details about how we handle reports, please see our Copyright and DMCA policy. If we remove or disable access to promoted content under our Copyright and DMCA policy, we will notify users with a DMCA notification and also remove the content from promotion.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Sites promoting the unauthorized distribution of copyrighted content, such as:
    • P2P file-sharing sites
    • Sites selling physical copies of backed-up or pirated content
    • Sites that aggregate copyrighted content from sites without authorization
  • Software that bypasses Digital Rights Management (DRM) for media, such as:
    • Decryptors
    • Plug-ins or toolbars providing access to pirated content
  • Tools used to facilitate illegal copying of media, such as:
    • Cable descramblers
    • Blu-Ray rippers

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Advertisers should secure permission for content they post in Tweets or in their Twitter profile. If you are unsure whether you hold rights to a particular work, please consult an attorney or another adviser as Twitter cannot provide legal advice. There are plenty of resources to learn more about copyright law, among them:

Review our guidelines and make sure you understand the requirements for your brand and business.  You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

What other Twitter resources relate to this policy?

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.