![Super focused: Newly appointed Netball Australia chief Marne Fechner.](/web/20170407063120im_/http://www.smh.com.au/content/dam/images/g/r/g/5/h/x/image.related.wideLandscape.460x259.gvf4fu.png/1491475462655.jpg)
New netball chief says women's sport battle is for 'eyeballs', not athletes
Newly-confirmed Netball Australia chief executive officer Marne Fechner says the key battleground for the popular participant sport in the new age of national women's leagues headlined by the successful launch of AFLW is not athlete numbers but audience share.