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Bad taste or sharp marketing? Meat model divides opinion

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A photograph of a nude model reclining in a country WA butcher's cabinet is dividing opinion online.

The picture shows a woman laying on her side in a butcher's cabinet with artificial turf covering her chest and hips, and then cuts of meat like breast, flank and leg are drawn onto her body with marking pen.

Photographer Kym Illman posted the image to the Lancelin Facebook page on Thursday, telling the North Coast Times local butcher Darren Gerrand had an idea to put a model in the display cabinet.

"I had brought a fine-art nude model from Sydney for four days and when I mentioned it to her she thought it was a great idea," Illman said.

"The meat was the owner's own stock and it was shot after hours with the cabinet cleaned afterwards."

The picture was posted on line as a social experiment - and it certainly drew reactions across the spectrum.

One commenter wrote, "You certainly come across some strange things in a small country town like Lancelin, but the sight of this young women (presumably living) in the meat counter at the local butchers certainly raised some eyebrows last month."

Another said "What is this all about? Are you saying the woman is just meat? Would you really cut her up and eat bits?"

But others praised the picture, and in between jokes about rumps and breasts, one commenter asked "wonder if there was a lot of window shopping????" while another said "Good promoting, well done to all involved."