NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and operated business venture that sanctions and governs multiple auto-racing sports events. Bill France, Sr. founded the company in 1948 and his grandson Brian France became their CEO in 2003. NASCAR is motorsport's preeminent stock-car racing organization. The three largest racing-series sanctioned by this company are the Sprint Cup Series, the Xfinity Series, and the Camping World Truck Series. The company also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1,500 races at over 100 tracks in 39 of the 50 US states as well as in Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, the Autódromo Hermanos Rodríguez in Mexico, and the Calder Park Thunderdome in Australia.

NASCAR has its official headquarters in Daytona Beach, Florida, and also maintains offices in four North Carolina cities—Charlotte, Concord, and Conover. Regional offices are located in New York City and Los Angeles, with international offices in Mexico City and in Toronto. Owing to NASCAR's Southern roots, all but a handful of NASCAR teams are still based in North Carolina, especially near the city of Charlotte.

Monster Energy

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002. The regular flavor comes in a black can with a green tear-shaped M logo. The company is also known for supporting many extreme sports events such as BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Shinedown.

There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster.

Advertising

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of eSports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico.

Sprint Cup Series

The NASCAR Sprint Cup Series (often shortened to Sprint Cup or the Cup Series) is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series is named for its current sponsor, the Sprint Corporation, and has been known by other names in the past. It was originally known as the Strictly Stock Series (1949) and shortly became the Grand National Series (1950–1970). While leasing its naming rights to R. J. Reynolds Tobacco Company, it was known as the Winston Cup Series (1971–2003). A similar deal was made with Nextel in 2003, becoming the Nextel Cup Series (2004–2007) and it became the Sprint Cup after Sprint acquired Nextel in 2005. The name "Sprint" refers specifically to the subsidiary of Japanese telecommunications company SoftBank which is the entitlement sponsor; sprint car racing is a separate racing discipline.

The drivers' champion is determined by a point system where points are given according to finishing placement and laps led. The season is divided into two segments. After the first 26 races, 16 drivers, selected primarily on the basis of wins during the first 26 races, are seeded based on their total number of wins and compete in the last 10 races with the difference in points greatly minimized. This is called the Chase for the Championship.