TEXT AND IMAGE BASED ADVERTORIALS
Text and basic HTML based standard advertorial ads are similar to banner ads and are typically constructed as a HTML snippet containing an image, short copy text as Call-To-Action (CTA) and one or more hyperlinks. Text-links are short call to action marketing messages hyperlinked to point to the advertiser's landing page. These ad types are exclusively static ad formats.
General Rules
* Copy cannot use capitalisation to emphasise. Standard use, such as names, places or brands as registered are acceptable. Character limits are including spaces and punctuation.
Lead Times
TIER 3
Please deliver all creative assets at least 3 business days prior to start date.
Revision: 7.00
Fairfax reserves the right to change the specifications without notice at any time!
Dimensions and Specifications
Name | Overall Dimensions (W X H) PX | File Type(s) | Image Dimensions (W X H) PX @ Weight | Copy | Notes |
---|---|---|---|---|---|
Homepage textlink | text only | 40 characters* | RON textlink | ||
Short text link | text only | 60 characters* | |||
Featured Advertisers | GIF, JPG, PNG, HTML | 120×80 @ 5KB | Header: 1 line / 17 characters Body: 3 lines of 54 characters in total | Featured ads are dedicated traffic drivers for Microsites, competitions etc. Only available as part of that package. | |
Promo Box | 300×125 | GIF, JPG, PNG, HTML | static 70x125px @ 4 KB static 25x30px @ 2 KB | Header: 26 characters* Body:150 characters* | interchangeable with mini rectangle |
Multilink | GIF, JPG, PNG, HTML | 60×50 @ 2KB | 3 separate text links of 30 characters each* | Up to 4 Click through URL(s) may be provided* | |
Travel – large advertorial | GIF, JPG, PNG | Main: 350x220px @ 20KB Logo: 60×20 @ 2KB | Header: 30 characters* Body: 180 characters* | ||
RSVP Partner Links | GIF, JPG, PNG, HTML | 30×30 @ 5KB | 50 characters* | rsvp.com.au only | |
Essential Baby Advertorial Box | GIF, JPG, PNG, HTML | 90×60 @ 5KB | header: 37 characters* Body: 95 characters* | essentialbaby.com.au only | |
My Career Job Alert Tools – search advertorial | 635x68px @ 25KB [if supplied as single image] | GIF, JPG, PNG, HTML | 90×65 @5KB [required if built as advertorial style in HTML] | 300 characters* [required if built as advertorial style in HTML | mycareer.com.au only |
Domain Quadrant Advertorial | GIF, JPG, PNG, HTML | 140×30 @ 5KB | Header: 20 characters* 85 characters | domain.com.au only | |
Domain Mini-link | GIF or PNG (with transparent background!), HTML | 40×20 @5KB | 20 characters* |
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