Plimsoll shoe

A plimsoll shoe, plimsoll or plimsole (British English; see other names below) is a type of athletic shoe with a canvas upper and rubber sole developed as beachwear in the 1830s by the Liverpool Rubber Company.

Plimsolls had solid rubber soles about 8 or 9mm thick, to which the canvas was glued without coming up the sides (as on trainers). The effect when running was not dissimilar to running without shoes.

The shoe was originally, and often still is in parts of the United Kingdom, called a "sand shoe" and acquired the nickname "plimsoll" in the 1870s. This name derived, according to Nicholette Jones's book The Plimsoll Sensation, because the coloured horizontal band joining the upper to the sole resembled the Plimsoll line on a ship's hull, or because, just like the Plimsoll line on a ship, if water got above the line of the rubber sole, the wearer would get wet.

In the UK plimsolls are commonly worn for schools' indoor physical education lessons. Regional terms are common: in Northern Ireland and central Scotland they are sometimes known as gutties; "sannies" (from 'sand shoe') is also used in Scotland. In parts of the West Country and Wales they are known as "daps" or "dappers". In London, the home counties, much of the West Midlands,the West Riding of Yorkshire and north west of England they are known as "pumps". There is a widespread belief that "daps" is taken from a factory sign – "Dunlop Athletic Plimsoles" which was called "the DAP factory". However, this seems unlikely as the first citation in the Oxford English Dictionary of "dap" for a rubber soled shoe is a March 1924 use in the Western Daily Press newspaper; Dunlop did not acquire the Liverpool Rubber Company (as part of the merger with the Macintosh group of companies) until 1925.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Short film

A short film is any film not long enough to be considered a feature film. Although no consensus exists as to where that boundary is drawn, the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all credits". The term featurette originally applied to a film longer than a short subject, but shorter than a standard feature film.

The increasingly rare term short subject means approximately the same thing. An industry term, it carries more of an assumption that the film is shown as part of a presentation along with a feature film. Short is an abbreviation for either term. Short films are often screened at local, national, or international film festivals and made by independent filmmakers for non profit, either with a low budget or no budget at all. They are usually funded by film grants, non profit organizations, sponsor, or personal funds. Short films are generally used by filmmakers to gain experience and/or prove their talent in order to gain funding for future films from private investors, entertainment companies, or film studios.