The Digital Team For Publishers We are strategists, researchers, designers, and developers who create digital solutions for large-scale digital publishers including news organizations and non-profit institutions.

Philosophy

The world’s top publishers face complex digital challenges in the evolving digital media landscape.

We’re here to solve them.

We’re not just experts in design and technology. We’re professionals with years of experience tackling some of the biggest issues in publishing, and as a team, we have created a high performance culture that prioritizes quality, transparency, and accountability. We understand every aspect of creating large-scale web projects at the biggest and best media companies and can navigate business, editorial, and technology concerns.

Alley Interactive was built on the idea that creative professionals and publishers should partner from project discovery to site delivery and beyond. We’ll help you select the right technologies for your needs. Our team will internalize your vision and craft a solution that fits your brand, budget, and ambition.

We believe that launch is not the finish line. Our primary goal is the stewardship of our customers’ digital businesses. Not only do we routinely take on maintenance of the sites we’ve built, we often take on existing web properties, create training programs, and provide strategic consulting and insights to publishers with their own internal teams.

Services

Open source software platforms are always the best option for digital publishers. We specialize in technologies that allow full control over content, yet are flexible enough for creative solutions, like WordPress and Angular.js. In addition, these open source platforms can be maintained for a fraction of the cost of proprietary systems. With these tools, we build powerful web applications and groundbreaking sites that can scale to serve tomorrow’s audience.

Our partners WordPress.com VIP and Pantheon Systems enable us to deliver first-rate functionality on the world’s most reliable platforms, and our collaboration with Parse.ly provides real audience insight to our publishing clients.

Team

Austin Smith

Chief Executive Officer

Austin focuses on the design, creation, and maintenance of high scalability sites for media and non-profit clients. Since cofounding Alley in 2010, he has built a number of prominent digital media properties and become a leader in developing open source content management and publishing software.

Matt Johnson

Chief Technology Officer

Matt is responsible for all of Alley’s broad technology initiatives and ensures our clients have the most advanced solutions for their digital needs. Matt lead the 2011 relaunch of The New Republic and created the original CMS and backend for Capital New York, which was acquired by POLITICO. He also lead the development teams for clients including Foreign Policy, JTA, and education site Chalkbeat.

Bradford Campeau-Laurion

Chief Strategy Officer

Brad drives process, delivery and strategy for Alley and its clients while also managing large-scale news media projects. Brad led the New York Post's monumental rebuild of its website in 2013 and subsequent redesign in 2015, executing two of the largest launches in the history of WordPress. He also lead the relaunch of POLITICO Europe after POLITICO's acquisition of Alley client European Voice. Most recently, Brad led the relaunch of TwinCities.com for Digital First Media.

Matt Boynes

Chief Software Architect

Matt develops digital solutions for our clients and publishers as a partner at Alley. After joining Alley in 2012, Matt led the rebuild and launch of Digiday, where he implemented responsive design and developed a new event creation system. In addition, Matt was responsible for constructing and implementing a revolutionary breakthrough search system for the Kaiser Family Foundation.

Bridget McNulty

Vice President of People and Process

Bridget has managed complex development projects at Alley Interactive for top publishers, such as the New York Post, The New Republic and Kaiser Family Foundation. As Vice President of People and Process, Bridget directs hiring, onboarding and internal operations strategy for Alley Interactive.

Tom Harrigan

Vice President of Strategic Technology

Tom Harrigan is the Director of WordPress Platform Services at Alley Interactive. He has developed websites for over six years, focusing on big media and solving challenges for news organizations and editorial teams. He’s also a frequent speaker at WordCamps and is a WordPress core contributor.

Jeff Stanger

Vice President of Information Services

Jeff helps foundations, think tanks, universities, and government agencies strengthen their digital publishing by leveraging Alley's vast experience and proven expertise in the journalism and media industries. Prior to Alley, Jeff was the founding director at the Center for Digital Information and president of CDI Lab. Before CDI, Jeff founded NetCampaign, an award-winning digital production and consulting firm recognized for pioneering the use of the internet in politics and public policy.

Susan Finkelpearl

Director of User Experience

Susan leads the user experience and design practice, bringing over ten years of experience spanning project management, audience research, content strategy and user testing. Susan’s experience includes advising nonprofits, foundations and social enterprises on content planning and information architecture, as well as the strategic aspects of building, launching and evaluating websites.

Josh Kadis

Director of Product Development

Josh runs product development and is responsible for bringing Alley Interactive’s internally developed technologies to market. Prior to Alley Interactive, Josh was senior technologist at Quartz.

Owen Stowe

Director of UX Development

Owen works closely with both the WordPress and design teams to help deliver in-browser designs and facilitate a seamless design-to-development process. He has led the front end team on some of Alley's largest projects, including the Brookings Institution and the Denver Post. Owen has experience in design, prototyping, style guides, and building custom front-ends for large-scale sites and site networks.

News

Meet awesome journalists at SXSW 2017

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Now in its 30th year of transforming downtown Austin, Texas, into New York’s Meatpacking district on a Friday night, South by Southwest (SXSW) is just days away! Our favorite part of SXSW’s interactive conference is the Awesomest.Journalism.Party.Ever.VII, where you’ll find us with our custom cocktail creation, “The Branded Cocktail Experience.”

Unfaking news at MisinfoCon

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When we in the media business talk about “fake news,” we’re really talking about the results of a host of motivations and techniques that combine to generate many, many problems – each of which requires a nuanced solution.

ThePointsGuy.com takes off

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We’re avid travelers at Alley, and airline miles are a common topic of conversation in our company Slack. Because we’re on the go so often, we’re big fans of Brian Kelly and the team at The Points Guy.

Code Review: Why it matters

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Alley Interactive partner and chief strategy officer Brad Campeau-Laurion recently spoke at LoopConf about Alley’s internal code review process. Brad explained how Alley’s company-wide code review mandate helps boost collaboration within the development team while also ensuring high standards and quality control for all projects.

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