BRAND OVERVIEW

1,074,000 Total Readership

Brisbane Times filled a void in the Queensland media landscape, delivering breaking news, entertainment and sport around the clock. Queensland news and entertaining blogs by local personalities are supported by national and international coverage using the resources of the wider Fairfax network.

As the audience grows, Brisbane Times continues to deliver new and exciting content to meet the needs of both visitors and advertisers.

BRISBANE TIMES APP FOR IPAD

The Brisbane Times iPad app is the latest innovation from Fairfax Media, Australia’s number one news tablet app publisher. Featuring live news 24/7 and a specially curated Editor’s Choice section, with the best stories of the day, the new iPad app establishes the Brisbane Times as a multi-platform newsroom.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending January 2017 | Nielsen Digital Ratings Monthly January 2017.

Demographics

Gender
54% Male
46% Female
Social Grade
  • 28% Social Grade A
  • 21% Social Grade B
  • 19% Social Grade C1
  • 17% Social Grade C2
  • 16% Social Grade DE
Income
  • 16% Less than $40,000 per year
  • 21% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 22% $120,000 or more per year
Lifestage
14% S.I.N.K.S
16% D.I.N.K.S
32% Families
25% Empty nesters
Occupation
  • 27% Managers
  • 4% C-Suites
  • 17% Business Decision Makers
  • 7% Technical Trades
  • 5% Community & Personal Services
  • 8% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Total digital readership

  • Unique Audience
    909,000
  • Page Views
    18,180,000
  • Time Per Person (hh:mm:ss)
    0:45:35
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Desktop readership

  • Unique Audience
    748,000
  • Page Views
    9,245,000
  • Time Per Person (hh:mm:ss)
    0:31:54
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Smartphone readership

  • Unique Audience
    164,000
Source: Nielsen Digital Ratings Monthly | Jan 2017.

GET IN TOUCH

Nick Marquet
Account Manager QLD
Fairfax Media
+61 404 301 898 Email Nick Marquet