![Hootsuite founder and CEO Ryan Holmes in Sydney.](/web/20170326113942im_/http://www.theage.com.au/content/dam/images/g/v/4/m/r/e/image.related.wideLandscape.300x169.gv4jl6.png/1490423499523.jpg)
How bad can a tweet be for business? Hootsuite's CEO should know
What if you're putting yourself out there as a thought leader advising companies how to build brands on social media, but you tweet a lewd suggestion to a reporter whose story you don't like? Nothing much good, as Ryan Holmes knows.