![Live sport is one of the most valuable assets there is, says Harold Mitchell.](/web/20170326145539im_/http://www.theage.com.au/content/dam/images/g/v/5/w/r/o/image.related.landscape.460x307.gv58z9.png/1490405903166.jpg)
How sports bodies keep winning the TV rights battles
If anyone needs a reminder of the bond between sport and commercial television in this country it should be remembered it was the 1956 Olympics that finally brought TV screens into our lounge rooms.