Proudly South African

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Proudly South African logo

The Proudly South African campaign is a South African 'buy local' marketing campaign and logo.

A graffito linking newsreader Riaan Cruywagen to the ideals of the Proudly South African initiative

Cost of membership is normally 0.1% of sales of those products bearing the PSA logo, but is negotiable in special circumstances. Non-commercial organisations pay a nominal[clarification needed] fee.[citation needed] The group has recently[when?] come under criticism because the majority business in the brand are White-owned, leading some[who?] to say it is less Proudly South African and more Proudly South Afrikaans.[1]

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Notes[edit]

  1. ^ "South Africa 2010 report". Retrieved 2010-01-04. 

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