Your phone can already do everything. It can surf the web, it can read your books, it can order pizza and coffee, and can be used to pay for those things, and then some.
Astonishingly, it can still make and take phone calls, though we're using this feature less, so much that it's surprising we still call the thing a "phone".
So what's next? What will manufacturers do when the smartphone runs out of reasons to appear smart, shiny and new?
How will they persuade you to both buck the current trend and upgrade your existing phone, and also choose theirs?
If Mobile World Congress 2017 was any sign, you're going to get hyped over everything that you can see, and even those things you can't.
Perhaps the biggest feature on any phone is the screen, the thing you touch and prod that's usually one big piece of glass. This year Sony may actually have something compelling in that department.
After endless rehashes with finely tuned examples of what the previous models should have been, its 2017 Xperia XZ Premium could seriously turn some heads.
This phone is about the very essence of what it is to be "premium", and to achieve this, it's bringing firsts, and quite a few of them: it has the first 4K HDR screen, almost like Sony ran an Ultra HD Bravia TV through the dryer on high.
It also features a custom 19 megapixel sensor that can capture video for slow motion, a staggering 960 frames per second. and it's the first phone to support Telstra's 1000 megabit 4GX network.
It is likely to perform similarly on Optus and Vodafone shortly, too.
Strangely, it only has one rear camera, a move that surprises everyone, most notably because practically everything else is rolling out two on the back these days.
Apple did that last year in the excellent iPhone 7 Plus, and while it wasn't the first to try this, it's one of the best, with Huawei's Leica-equipped P9 and Mate 9 comparable because of how different they are, using one black & white and one colour sensor to make a super image from the blend of details.
Huawei's P10
Speaking of the Huawei-Leica hybrid, there's a new one of those this year, and while the P10 looks like an iPhone, it could have the guts to push the dual-camera Apple over.
Rather than rehash, Huawei has rebuilt with more megapixels like its Mate 9 big brother, while boasting a new feature that allows the camera to scan faces in 3D as it takes the shot, picking up on up to 190 detection points to bring out sharper details.
Huawei's P10 packs this into a regular-sized phone, sporting an iPhone 7 4.7 inch size but with a bigger 5.1 inch screen.
While Huawei is dabbling with cameras, LG's G6 is taking both the screen and shooter for a spin, sticking two cameras side-by-side while changing the screen into something wider.
If you've ever wanted to see more with your phone, and to do more with the supercomputer you keep in your pocket, LG's approach is about flipping the phone on its side to do two things at once.
Imagine that: a phone that lets you multi-task. That is perhaps the most surreal aspect of the G6, because in an age where we do anything and everything on the phone, this mobile has a screen to encourage that gimmick specifically.
There were two phones that didn't show at the event, and although you'll have to wait until September for the next iPhone, the next Samsung Galaxy won't arrive until March 29.
Despite this late announcement, Samsung let something slip about its new phone, announcing what would be powering it, and including a few handy hints that give some things away.
The new chip is the Exynos 8895, and while you can't see it, it will support those high-speed 1000 megabit networks rolling out now, and it will even do a little more, too.
Samsung is talking up support for virtual reality at 4K, better graphics, artificial intelligence, and a way of tracking objects for better video capture overall.
No matter how you slice it, this leads to great expectations of features big and small. Now you just need to wait for the releases over the next few months and decide which is right for you.
