BRAND OVERVIEW

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.