![Tom Cridland's 30-year Christmas jumper](/web/20170319100958im_/http://www.theage.com.au/content/dam/images/g/u/x/l/9/k/image.related.wideLandscape.460x259.guvofs.png/1489733541590.jpg)
Would you wear this jumper for 30 years? Rag trader says yes
Call it the anti fast-fashion label. Twenty-six-year-old Tom Cridland has gained an outsized profile for his fashion label thanks to actors Leonardo DiCaprio and Daniel Craig, and savvy self-promotion.