Lotame is the leading independent data management platform used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. Collect, organize, and activate your data from any source to power more efficient and effective marketing campaigns. Whether you're focused on unifying your data into one holistic view of your consumers, or reaching them on any screen at any time, Lotame has the solution you need.
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Lotame’s global data management platform (DMP) is used by agencies, marketers and publishers across every industry to build stronger connections with their consumers. We brought to market the first data management platform in 2006, and today offer the most widely used and trusted data exchange in the industry. Committed to innovation, agility, and above all, customer success, the Lotame team aims to continually find new and meaningful ways to help their clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Whether you’re looking for a way to aggregate your data from disparate sources into one unified platform, to build and target advertising to specific audiences, or to just learn more about your most valued customers with additional third-party insights, Lotame’s DMP can help you get smarter about your data.
MOREAt Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from help shaping and refining your data strategy, through to hands-on tactical support that ensures you maximize ROI from your DMP investment. Lotame’s client success team is with you every step of the way to make sure you have the knowledge and resources you need to get the most value from your DMP. Your data is powerful, and we want to help you unlock its true potential.
MORELotame operates one of the world’s largest third-party data exchanges with billions of data points around the globe to support your marketing and monetization strategies. We have relationships with every major third-party data provider, giving you instant access to an even deeper pool of highly granular audience segments. With these billions of data points available at your fingertips, you can increase the size of your audiences to reach your campaign goals, or get more insights about what your audience is interested in for more relevant targeting and increased engagement.
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Lotame today announced the general availability of Lotame Onboarding -- a people-based marketing service bringing offline data online for use by marketers.
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In the second installment of our Lotame Ladies interviews, we sit down with Jamie McConville and Kelly Johnson to discuss their views of working at Lotame.
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Lotame’s Global Head of Market & Agency Solutions, Miles Pritchard, will be speaking at the Festival of Media in Dubai on April 26, 2017.
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Ryan Rolf, Lotame’s VP of Data Sales joins an episode of the Every Market Media’s podcast titled Corporate Data Show on February 28th.
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Lotame has created this DMP Playbook to be used as a guide to ensure you are getting the most out of your data management platform. Download now!
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Unifying data from any source is the first step to a truly integrated marketing campaign. Every marketer has a treasure-trove of offline data about their target audience and most valuable customers sitting in their CRM.
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