A better customer experience starts with powerful insights.
Marketers who link marketing metrics to business results are 3X more likely to hit revenue goals than those who don't.Source: Forrester 2016, Discover How Marketing Analytics Increases Business Performance
Get a 360 View
Know what every marketing dollar is doing for you.
Did your TV commercials spark online sales? Did your new website drive traffic in-store? Blend online and offline data sources into one view that helps you make better ad placement decisions and smarter investments across your entire marketing mix.
Businesses that integrated multiple sources of customer and marketing data over three years reportedly outperformed competitors in sales by 23%.
See your customer and marketing data together.
Get the full picture of your customers with data across all touch points. The Google Analytics 360 Suite brings everything together in one place so your team can view useful insights and take action.
Know the direct effect of each ad.
Google Attribution 360 helps analyze your advertising data, online and offline, giving you a unified view of all your marketing. For example, with TV Attribution, you can map online search behavior to your TV spots and see how your marketing efforts are working together.
Craft Customer Experiences
Create engaging experiences for customers.
Analytics 360 gives you a deeper understanding of customer behavior. Use those insights to create more meaningful experiences in the moments when they’re most likely to interact with your brand.
Discover how marketing analytics increases business performance.
Get a complete view of your customers’ journeys.
Analytics 360 shows you how customers are connecting with your brand, and delivers behavioral insights that help you create more personalized web and app experiences for different audiences. Plus, you can target them with more relevant ads. So your customers will get more of what they want, faster.
Share insights across your enterprise.
Google Analytics 360 makes it easier than ever to visualize and share insights across your organization to help you build a culture that’s data-driven. And when everyone has access to useful data, they’re on the same page. So ideas flourish. And marketing results improve.
Google Analytics 360 Suite
Integrated.
Intelligent.
The Google Analytics 360 Suite puts data, analytics, site optimization, tagging, attribution, and beautiful reports all together in one powerful package. So your enterprise can reach its goals and get better results every day. The suite includes:
Gain new insight with a total view of the customer experience.
Get more data and less hassle with powerful APIs and partnerships.
Discover the true value of all your marketing channels.
Match the right people with the right message.
Test and deliver more personal experiences on your site.
Build beautiful and shareable reports, with all your data in one place.