Improve the customer experience with digital analytics.
Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
Eric Jillard
Mercedes-Benz
“Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly.”Eric Jillard - General Manager, Marketing Services, Mercedes-Benz
Capabilities
Build a complete picture.
Understand your site and app users to better evaluate the performance of your content, products, and more.
Get insight only Google can give you.
Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.
Connect your digital analytics to results.
Google Analytics is built to work with Google’s media and publisher products so you can use your digital analytics insights to drive real impact.
Make your digital analytics data work for you.
Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.
For businesses of all sizes
Solutions for businesses big and small.
Google Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.
Comprehensive Measurement
Measure the impact your app has on your business.
Mobile apps play an increasingly important role for today’s businesses. No matter how big or how small your apps are, best-in-class app measurement capabilities within Google Analytics can help you achieve your goals and set your business up for success.
Analytics Demo Account
See Analytics in action.
Still not sure if Google Analytics is right for you? Now you can see how it works with the Google Analytics demo account. Try it on for size with data from the Google Merchandise Store and see how easy it is to access features and run reports.
Mobile Access
Download the app.
Access your Google Analytics reporting profiles anytime, anywhere with the Google Analytics mobile app.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
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Featured Resources
Product Overview
Digital Analytics
Use customer insights to deliver on marketing strategy.
Learn about how Analytics 360 turns data into insights about people and how they behave—whether they’re online, offline or mobile.
Report
Digital Analytics
Gartner report: Magic Quadrant for Digital Marketing Analytics.
As marketing measurement evolves, the right solution becomes key to success. In this report Gartner positions 11 digital marketing analytics platforms, again naming Google a leader.
Whitepaper
Measurement Strategy
MIT report: How data analytics and machine learning reap competitive advantage.
See how data-driven organizations like Progressive and Macy’s are using data analytics and machine learning to speed from insight to action — and drive business results.