Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.
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For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include Google Tag Manager, Ecommerce and more. Today, we are introducing two new courses for Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics.
Learn more & get started at: https://goo.gl/bZTZai
Learn more & get started at: https://goo.gl/bZTZai
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Falling in Love With Measurement Why do marketing & measurement find themselves sitting at opposite ends of the couch? It's time to cozy up: https://goo.gl/n2iVw1
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How Analytics Help e-Commerce Stores Boost Sales
#measure #analytics #ecommerce
"When it comes to building a sustainable, profitable e-commerce website, only one thing matters – sales. See a spike in sales of your brand new products and you’ll be happy all day long."
#measure #analytics #ecommerce
"When it comes to building a sustainable, profitable e-commerce website, only one thing matters – sales. See a spike in sales of your brand new products and you’ll be happy all day long."
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Happy 1st Birthday, Google Analytics 360 Suite!
"Time flies (and data mounts) when you’re having fun with measurement. One year ago today, we announced our enterprise suite of marketing measurement and analytics solutions, the Google Analytics 360 Suite. Today we wanted to reflect on this first year. Because, well, a lot has changed."
"Time flies (and data mounts) when you’re having fun with measurement. One year ago today, we announced our enterprise suite of marketing measurement and analytics solutions, the Google Analytics 360 Suite. Today we wanted to reflect on this first year. Because, well, a lot has changed."
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3 Ways to Better Support Marketing Decisions with Data Turn data into action with these three tips for marketing organizations: https://goo.gl/3ei4ja #Marketing #Data
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Agilent Democratizes Data With Smooth Migration to Google Analytics 360 Suite
Agilent chose the Google Analytics 360 Suite to answer some challenges with their previous analytics platform, specifically:
- Integrations with marketing technologies
- Level of effort for implementation and technical maintenance
- Efficiency in resource allocation to build analytics program
- Availability of reporting and insights for entire team
- Functionality to support fast, granular analysis of raw data
Agilent chose the Google Analytics 360 Suite to answer some challenges with their previous analytics platform, specifically:
- Integrations with marketing technologies
- Level of effort for implementation and technical maintenance
- Efficiency in resource allocation to build analytics program
- Availability of reporting and insights for entire team
- Functionality to support fast, granular analysis of raw data
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How to better integrate analytics into your marketing strategy
#marketing #analytics #measure
"Businesses connect with their target audience through several digital channels like search, email, text, apps, and videos. All of these touch points can be tracked and evaluated by entrepreneurs to better their company’s overall marketing strategy. One of the best and most recommended tools in the world of data analytics and reporting is Google Analytics."
#marketing #analytics #measure
"Businesses connect with their target audience through several digital channels like search, email, text, apps, and videos. All of these touch points can be tracked and evaluated by entrepreneurs to better their company’s overall marketing strategy. One of the best and most recommended tools in the world of data analytics and reporting is Google Analytics."
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"Whenever I go to an analytics event or talk to someone from the industry, the conversation is always about the aforementioned sexy parts of the job. Now that I am not at an event, I can talk more about one of the the less sexy but probably most important aspects of our jobs: documentation, the backbone of the analytics implementation process, IMHO."
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Meet the Three Types of People Who Will Launch Your Culture of Growth Building a culture of growth is a team effort, but these three personality types will lead the way. Learn more: https://goo.gl/y8CJEI #optimize #marketing #analytics
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Join Analytics Advocate Krista Seiden and Product Manager Ben Gram to discuss Google Tag Manager and Accelerated Mobile Pages (AMP). Topics covered include: what is AMP, how to use GTM for AMP, and a customer use case with The Next Web: https://youtu.be/kHFCt5KA_zw
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