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FOR IMMEDIATE RELEASE
Wednesday, April 15, 2015
POLITICO Announces State Expansion Plans In New Jersey and Florida, Rebranding Of New York
‘POLITICO Playbook’ to Also Launch in Three Additional States
ARLINGTON, VA. – POLITICO announced today new details on its rapidly unfolding state expansion, with plans to launch publications in New Jersey and Florida later this fall. Coverage in these states will be modeled after the company’s successful Capital New York venture, which will be rebranded as POLITICO New York. Joining POLITICO in Europe, all publications will now share the powerful POLITICO brand.
“We have a chance here to do something special for journalism and state coverage,” said POLITICO CEO Jim VandeHei. “Ever since I walked into the Statehouse in Albany and saw an important, powerful institution with diminished press presence, I hoped we could find a template for saving coverage of state government. I believe we have.”
Just like in New York, POLITICO New Jersey and POLITICO Florida will dominate coverage of local politics and policy with bureaus in the state capitals of Trenton and Tallahassee. The mix of paid and free content will be written for a highly influential audience of political and policy professionals in the states. This expansion operation will be led by the leadership team in New York, including Editors Josh Benson and Tom McGeveran and Vice President of Operations Katherine Lehr as well as Danielle Jones, executive vice president of expansion out of Washington, D.C.
Earlier this year, POLITICO launched a Florida edition of its popular morning tipsheet, POLITICO Playbook. Authored by political reporter Marc Caputo, the newsletter has quickly proven its value to insiders at the state level. To build off this success, POLITICO will be launching Playbooks in New Jersey and three additional states: California, Illinois and Massachusetts.
Additionally, POLITICO will host a series of Playbook events in each of these states in 2015. Sponsored by Bank of America, these events will be modeled after the popular and newsmaking Playbook Breakfast events in Washington, D.C. which are hosted by POLITICO Chief White House Correspondent Mike Allen. These events will convene state and local leaders for discussions on topics driving the agenda.
The company also announced it will combine the best-in-class media desks out of POLITICO New York and Washington, D.C. The new team, run by McGeveran, will provide subscribers even sharper, more thorough reporting on the media industry.
Today’s announcements come as POLITICO prepares to launch its European edition on April 21. The Brussels-based publication announced several new editorial hires today, including journalists based in key capitals around the continent.
About POLITICO
POLITICO is a nonpartisan, Washington-based political journalism organization that serves as the one-stop shop for the fastest, most in-depth coverage of the White House, Congress, politics and policy. POLITICO breaks news and drives the conversation through the POLITICO website, newspaper and apps, POLITICO Magazine, POLITICO Events and POLITICO Pro, its subscription-based policy news service.
Media Contact:
Sara Olson, solson@politico.com
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