How do you judge if an intervention is effective when you hear about it in the media? Perhaps you tot up the balance of opinions. Perhaps you do it unconsciously.
You might have noticed the Dore “miracle cure” for dyslexia, invented by millionaire paint entrepreneur Wynford Dore. It’s hard to ignore. In fact just recently you may have seen “Strictly Come Dancing” star Kenny Logan – a rugby superhero, with 70 caps in 13 years – promoting the Dore Dyslexia Program with his own personal testimonials on the Jeremy Vine Show, Channel Five News, Radio Five Live, BBC London, ITV Central, ITV Yorkshire, in the Daily Mail, the Daily Record, Scotland on Sunday, and many, many more.
Traditionally on May Day the fool plays at pratfalls and buffoonery around local morris dancers, brandishing his fool’s bauble, an inflated pig’s bladder on a stick, with which he bewitches and controls the crowds. To the uninitiated it looks like chaos, but for his own safety the fool must know the dances as well as anyone, so that his weaving tomfoolery meshes perfectly with the intricate pattern of kicks, handkerchief waving, and stickbashing.