The Viewability Balancing Act: Optimizing to What Matters Most
The Viewability Balancing Act captures new research into some of the unintended consequences of the viewability standard. This guide is designed to help marketers use that standard most productively to achieve a brand’s true objectives while avoiding the pitfalls of an over-reliance on viewability. Get key insights into:
- How viewability can undermine your ROI goals
- Why viewability is not free of fraud
- How context is compromised when viewability is the priority
