How a local small business managed to sign an Australian Open champion
What could a sports star like that do for your brand?
Marketing
Golliwog Santa a best seller but 'no offence intended'
A Geelong store has defended what it calls "a black doll in a Santa suit".
How viral marketing made this Newcastle man $100,000
Viral social media posts bring the promise of fame and even fortune to small business owners.
Swipe right: why small businesses are turning to Tinder
"Most people are after an honest tradesman, and I have nothing to hide."
How the #Girlboss movement might be holding women back
An Australian entrepreneur wants you to stop calling her, and yourself, a 'girl boss'.
Help: How do I pay myself back through my business?
Loan agreements need to be drawn up when shareholders are paid.
The great disappearing magic shop
Melbourne's oldest magic shop is being forced to transform for the digital age.
How Australian exporters handle the 'tyranny of distance'
Sophisticated online marketing is the key to success.
Social media styles inner city barber's
Hair by Tommy J uses social media to remind customers to come in for a cut, and so much more.
How we turned a blog into a shop
A blog launched in 2009 is about to become a bricks and mortar shopfront in Melbourne.
Nine ways to get customers to love your business
Here's how you get customers to return and even be passionate advocates for your business.
Pokemon Go a great new marketing channel
Local businesses have become creative in winning new customers through this fad.
How to get on social media: tips for SMEs just getting started
Half of small businesses are still not using social media.
Do novelty businesses last?
A quirky point of difference may be a great way to get people through the door, but what next?
Too busy for an adventure? Send your dog on one
As more of us live in apartments, our dogs won't be missing out on the great outdoors.
'The gamble has paid off'
The 'poorly serviced' rental market has provided an opportunity for two Melbourne women.
How to handle bad online reviews
Customers love complaining online, but you don't have to take it lying down.
The bloggers making the big bucks
Meet the laptop jockeys making a full-time living from the comfort of their homes.
Ready for your close-up?
Nine sure-fire ways to get your mug in print, on radio, TV and online.
Meet the super influencers
They're the new darlings of the marketing world and businesses are clamouring to get them on board.
Thirsty Camel attacked for body shaming
Thirsty Camel bottle shops have run into trouble over advertising a free bottle of water as a "gourmet supermodel's lunch".
Outcry over gagged Santa lingerie ads
The Advertising Standards Board has upheld complaints against lingerie advertising by Honey Birdette due to suggestions of sexual violence.
M&C; Saatchi under fire for striptease at party
"Let's stop being an industry where girls jump out of birthday cakes" says Mumbrella after backlash over M&C; Saatchi's party.
When you are the brand
Like Nigella Lawson you can benefit if your personal brand becomes your business.
How to create a cult business
Why having a cult business is the holy grail of business.
'Tis the season to be launching
The world's best Obama impersonator, chauffeured Tesla rides and a banana split stall were the key elements to this successful business launch.
'Anti-male violent advertisement'
The advertising watchdog has dismissed complaints an advertisement for ADT Security promotes and trivialises domestic violence.
How the two-litre towel was born
A historic Australian manufacturer hopes a towel that soaks up two litres of water can help it compete with imported products.
Online search trumps family and friends
Research shows small businesses are finding the power of online search is more compelling than old-fashioned word-of-mouth recommendations.
'It could cripple our small business'
Reuben Republic feared it would "be crippled" after a sandwich deal for locals was misreported by a food blog as one open to all Sydneysiders.