Web push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide with everything you need to know.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visitor to their web or mobile sites.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.
The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favourite writers. The popularity of mobile news is undeniable, but what impact is it having on other news sources?
We sat down with Richard Jones, CEO of digital campaign CMS provider Wayin, to discuss attitudes to digital advertising, current trends and why interactivity will revolutionise marketing as we know it.
Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience.
Despite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers.
Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors were eager to buy shares in the company, bidding its shares up by 44% over the original offering price.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
On February 28, 2017, ClickZ presented the webinar 'Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand' in association with Neustar.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favourite writers. The popularity of mobile news is undeniable, but what impact is it having on other news sources?
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
