Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.
Five most interesting search marketing news stories of the week
This week, Google's emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed "Fred" has been shaking up the SERP.
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results - and the ads - that they serve us. But that kind of tracking might not always be welcome.
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar.
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links with the additional benefit of increasing your user engagement signals, traffic, and visibility.
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
Challenges and opportunities for inbound marketing in 2017
It's not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential.
Five most interesting search marketing news stories of the week
This week, we follow up on the launch of Google's new ad label to ask how it will impact marketers, and look at attempts by Google's tech incubator Jigsaw to clean up language on the internet.
Study: How valuable is it to have keywords in your domain URL?
A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, has set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs.
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by ... read more
Reports
Older Posts
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand's reputation.
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture.
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
How to get started with 360-degree content for VR
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.
So what is growth hacking, really?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right?
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
