(Cross-posted from the DoubleClick Search blog)

The DoubleClick Search team has been hard at work to bring you a slew of great new features you’ve been asking for. A month ago we released the new agency and advertiser home pages. Two weeks ago we unveiled the DS3 preview. Today we continue the momentum with the launch of three new features in DS3. All of these are live and available to use starting today.

Find What’s Most Important With Filters
With filters you can sift your data down to just the campaigns, ad groups, ads or keywords that you care about. Filtering can be done on statistics such as clicks, impressions, or transactions as well as attributes like campaign budget, or keyword name. Filters are also saved as part of the report view. Once you’ve saved a report view it’s as easy as two clicks to review your best performing keywords, find ad groups with unusually high cost per clicks or pretty much any way you’d like to slice and dice your search advertising campaigns.

Really large bulksheets can take a long time to upload, and previously it was difficult to tell just how far along it was. But there’s one thing worse than not knowing when the upload will complete. It’s realizing you mistakenly clicked on the wrong file and watching helplessly in horror as it gets uploaded and processed.

Starting today, users of DS3 no longer have to worry - bulksheet uploads now include a progress bar, as well as the ability to cancel any upload in flight. We can’t help you pick the right file the first time, but now you can easily correct an errant click.

Drag and Drop Customized Columns
DS3 already includes powerful column customization that lets you customize and save report views. Today we’ve made column choosing even easier by adding the ability to drag and drop columns to change the order they show for reports.

This is just the beginning - we’ve got a ton of new features in store for you over the coming weeks and months.

If you like what you see already and are interested in upgrading to DoubleClick Search V3, contact your TAM for more information.

Stay tuned to the DoubleClick Search blog for the latest!

Posted by Vanessa Howell, Product Manager

(Cross-posted from the DoubleClick Search blog)

DoubleClick Search began in 2006, a tool for larger agencies and advertisers running large-scale online advertising campaigns across multiple platforms. It’s designed to manage the execution of paid search campaigns and centralize the measurement of performance across search and display advertising.

Think of search campaign management like an air traffic control system: directing one airplane to take off from a given airport at the right time is relatively simple. Coordinating thousands of airplanes, across many airports is more complex. The same is true of search campaigns: managing a search campaign is easy, but managing multiple campaigns and search engines, and comparing performance of search and display strategies, can be more difficult.

Today at SES New York, we’re giving the first glimpse of the latest version of DoubleClick Search (version 3), designed to make these tasks simpler.

We’ve spent the last 9 months talking to our customers and agency partners about what you want from a search campaign management tool, and we’ve heard you loud and clear: you want a powerful solution that lets you manage millions of keywords, across the leading search engines, from a fast, easy-to-use platform. So we took a look at our existing DoubleClick Search product and decided to rebuild it from scratch, designing it to take the activities you do on a daily basis and make them simpler, faster and more effective.

We are currently beta testing DoubleClick Search v3 with select partners and will be rolling it out to all partners later this year. Here are a few ways we’ve made our DoubleClick Search product better:

Workflow: We’ve simplified navigation with an easy-to-use, AdWords-like interface and enabled you make changes to your campaign directly from DoubleClick Search or directly in the search engines. We’ve also added the ability to upload campaigns in spreadsheets with up to 1 million rows, and manage campaigns globally with many language and currency options.

Reporting: DoubleClick Search now includes powerful filters and labels that allow you to highlight important keywords. Our revamped reporting features also allow you to manage where your ads appear with precise position controls, design your bidding strategy to meet specific ROI goals, and compare how your campaigns are performing across search and display, thanks to seamless integration with DoubleClick’s display platform, DoubleClick for Advertisers.

Optimization: We’ve given you new tools to enhance optimization, including the ability to view performance data across all the major search engines and a customizable reporting view so you can focus on what matters most to your business.

Here is a sneak peek at what the new DoubleClick Search will look like:

(Mock screenshot)

There will be more news in the weeks and months ahead, so please be sure to check back at our DoubleClick Search blog.

Posted by: Ariel Bardin, Director of Product Management

(Cross-posted from the DoubleClick Search blog)

Over the past few months, we've been hard at work on a brand new version of DoubleClick Search. With significant improvements in workflow, optimization, and reporting, DoubleClick Search V3 was built to make your life as a search professional much easier.



Please come see DoubleClick Search V3 and meet the AdWords and DoubleClick Search executive team. The session will take place on March 22 from 1:30 PM to 2:30 PM at SES New York. 



Also, visit our booth in the Expo Hall (#1001) for a personal meeting with the AdWords and DoubleClick Search team. 
We're looking forward seeing you at SES in NYC.

Posted by Fredrik Keerberg, Product Marketing Manager

The ability to buy and sell impressions in real-time is a major enabling feature of the fundamental changes powering the display marketplace today. Impressions are coming up for sale as they occur in real-time. Savvy buyers are evaluating these impressions and making data-driven decisions about their value. Display advertising is becoming more accountable, scalable and lucrative.

To learn more about this real-time trend, we recently undertook an industry study with Digiday, surveying more than 300 digital media buyers, agencies, intermediaries and publishers about their thoughts on real-time display advertising. Highlights from these findings will be presented today at DIGIDAY:ONMEDIA in Los Angeles. Some of the revealing findings include:

• 88% of buyers plan to buy via RTB in 2011, up from 75% last year.
  
  
• 47% of media buyers say that the benefits or RTB will increase their overall digital advertising budget this year (16% said it would not, 37% were unsure).
  
  
• Spending on RTB is quickly moving out of the "test budget" range: 79% of buyers estimate that more than 10% of their digital display budgets will go to RTB in 2011. 33% estimate that 50% or more of their digital display budget will go to RTB. And 7% estimate 90-100% of their digital display budget will go to RTB.
  
  
• 29% of media intermediaries (such as DSPs, ad networks, and exchanges) anticipate their volume of real-time bidding will increase by 100% or more versus last year. 19% believe it will go up by at least 200%.
  
  
• More formats are moving to RTB: 34% of buyers say they are extremely or very likely to purchase rich media ads via RTB this year, 32% are extremely or very likely to purchase dynamic creative ads via RTB, 20% are extremely or very likely to purchase mobile display ads via RTB, 18% are extremely or very likely to purchase in-stream video via RTB and 14% are extremely or very likely to purchase mobile rich media via RTB.
  
  
• Nearly half (48%) of publishers surveyed say they plan to increase the amount of inventory they will make available via RTB. 28% are still deciding. Only 24% said they were not planning to increase RTB inventory.
  
  

Real-time bidding is a major enabling force behind this sea change in the way digital media is transacted in today’s advertising marketplace. Yet, RTB is just part of an explosion of technology advancements in display. Read more about this technological Big Bang.

Posted by Sally Cole, Product Marketing Manager

(originally posted on the DoubleClick Search Blog)

In the blog post from January 18, we mentioned that we’ve been working on an updated version of DoubleClick Search, called V3. We’ll soon be introducing some of the features from V3 to the current version of DoubleClick Search: the new Agency Home and Advertiser Home pages. In addition, we'll be adding a unified DoubleClick Search sign-in page on the Google domain. Benefits include:

• Performance: This move to the Google infrastructure will provide a faster and more stable environment for DoubleClick Search with the Agency/Advertiser release, and allow us to make product changes more quickly in future releases.
• Instance consolidation: You'll be able to access agencies and advertisers from all instances at one sign-in page.

• Workflow: It will be easier and faster to select agencies and advertisers, to display only the advertisers that matter to you, and to access the Reporting Center.

• Preparation for V3: These changes will help to pave the way for even bigger changes in the coming months: the full release of the updated DoubleClick Search V3! Come see us at SES in NYC on March 22 for the premiere of DoubleClick Search V3.

To see a preview of the DoubleClick Search Home release, sign up for the webinar on February 24.

Posted by the DoubleClick Search team