Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP
For high-performing ad campaigns and media strategies, buyers and sellers need to know who the ad was delivered to, how many times, and how that compares to other channels, like TV. And they need this information to integrate seamlessly into the platforms they use every day. Having access to trusted campaign delivery metrics -- such as demographics, reach, frequency and GRPs -- is essential.
Join this webinar presentation to hear from comScore Senior Vice President Anne Hunter and Google Product Manager Paul Trieu how vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.
Date & Time:
Wednesday, October 21
2 pm ET
Speakers:
Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore
Paul Trieu, Product Manager, Google
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validated Campaign Essentials
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...Learn More