Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
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Life without Google’s right rail: 12 strategic implications for marketers
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
How do Facebook’s ads drive search traffic?
How do Facebook’s ads drive search traffic?
How Google’s AMP accelerates content marketing
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
What content marketers need to know about RankBrain and SEO
Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?
